Brand Ownership -- Creating Your Company Value





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Uploaded on Feb 12, 2011

http://www.smallbusinessbc.ca What does your brand say to your client? Meet Angela Bains to learn more about creating your company value and your customers brand experience. Register for Branding -- More than a Logo seminar at www.smallbusinessbc.ca/seminars

Brand ownership does three things #1 it creates your company difference, #2 adds value for your clients and #3 helps you connect to your client. Getting past the bad restaurant experience means managing and controlling the experiences and perceptions your customer's have about your company. Brand means a set of associations and experiences, branding takes ownership of your brand to control your customer's experience of your business.

Angela Bains' Bio
As co-founder and one of two partners of CA Design Group Inc., Angela Bains brings over 24 years of experience in design and communications to her role as brand strategist. Angela has extensive experience in branding and has worked on design and brand strategy for Marks & Spencer and British Home Stores in London, England as well as Swatch, Bootlegger and BC Liquor Stores in Canada. Angela also taught typography and graphic design at the London College of Printing, in London, England.
Her expertise, talent and skill set is built on a solid international foundation and has earned Angela a world-class reputation for branding, design, communication, project and print management. Angela's company CA Design Group, has now developed an affordable brand program for small businesses and work as brand consultants with small businesses to develop their brand.
Asked why, Angela says, "This is an incredible way for us to share our expertise and give back to our community" When not working (or thinking about work) Angela enjoys spending time with her family and their incredibly cute Labradoodle, London. She is also an avid soccer fan.

• "Full of concrete and fresh ideas -- thank you!"
• "Just loved it. Great presentation -- good mix of 'Q + A' time and teaching time."
• "This workshop inspired me to have fun with my brand" (Branding - More than a Logo)
• "The speaker was very informative, clear and concise with the presentation." (Branding - More than a Logo)

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