 Second point for your business plan is your team. You must identify the background of your entire team that's working on the project. Now, you do not need to have some crazy culinary school experience, nor do you need to have post-secondary education. That's not the point of this bio section. The whole point of this bio section is for you to identify what makes you that much more likely to succeed than someone else. For instance, Mikayla, before she started Frankie D's doughnuts, she has zero bakery experience. However, she does have an online coaching business, and for her, her ability to understand how to actually create a community by understanding human psychology, by her identifying these skills that she can actually transfer, it allows her to position herself in a much more likely to succeed position than a lot of other people. So that's what would give the confidence to investors to invest in her and invest in Frankie D's doughnuts.