 Real-time centimeter is a sentiment analysis tool developed by the Claris Research Group and Corvus MSL Group. That records moment-to-moment audience reactions to live or pre-recorded presentations. Centimeter is the next generation of audience measurement, providing flexibility, adaptability and detailed metrics that you can't get through traditional dial testing. Participants in a centimeter session use their own web-enabled device to control the centimeter tool. Respondents simply enter a session specific URL into their cell phone, tablet or personal computer. The experience of using their own device is much more intuitive to respondents than any other propriety testing technology. After respondents enter the URL, they are then prompted to log in and answer a few initial questions. Answers to these screening questions can be used to segment the results by target group. For example, the responses of men and women can be analyzed independently. The centimeter tool will then load. Respondents give constant moment-to- moment ratings of the featured presentation. Moving the bar up or down using the finger or mouse indicates that respondents either like or don't like what they're currently seeing or hearing. A customizable scale allows centimeter to determine the intensity of audience reactions. Sessions can be conducted in person, remotely over video conference services, among small groups or with hundreds of participants. After each session, clients receive a written analysis and a video report. The video report allows for a full review of audience reactions, including moment-to-moment sentiment of target demographic groups. The written report highlights larger trends and pinpoints major events that solicited changes in audience perceptions, both good and bad. Centimeter has a multitude of applications, including message development, ad testing, audience engagement and media training. Centimeter can also be used iteratively. For example, if you or a client want to develop a speech for an upcoming presentation, speech versions can be tested using centimeter to guide future revisions. The result is a thoroughly vetted presentation that you and your client know will resonate with the target audience. If you are interested in advanced message development or learning how people react to your content, centimeter can help. For more information on centimeter and how you can use it, please contact Clarice Research or Corvus MSL Group.