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Uploaded on Jan 24, 2011
National Cricket Boards and UNICEF National Committees participating in the ICC Cricket World Cup 2011 to help AIDS prevention.
The ICC and UNAIDS came together in 2003 under the slogan 'Run out AIDS' to address the impact AIDS was having on young people in cricket playing countries. Numerous awareness raising initiatives were implemented through this alliance with the aim to increase the level of understanding and education about HIV and AIDS. Materials such as the Cricket HIV and AIDS Curriculum were used to reach young cricketers in and out of school.
In the run up to the ICC Cricket World Cup 2007 in the Caribbean, UNICEF joined the historic partnership and it was agreed to work together under the banner of the 'Unite for Children, Unite for AIDS' global campaign, together