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Engaging youth in their element at the 2012 Chicago Auto Show

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Uploaded on Feb 13, 2012

No matter what age groups show-goers represent, the Chicago Auto Show is one of the industry's best venues to capture consumer feedback and reactions to the newest products and technologies. While all who make their way through the McCormick Place turnstiles are important, car manufacturers this year are engaging young adults by turning to the platforms most familiar to youth.

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