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Published on Jan 14, 2019
What advertising and market bubbles have in common
The public hears about a new technology. It’s everywhere. Every time they watch the news, every time they use Youtube, Twitter, or Facebook, everyone seems to be talking about this thing called Bitcoin — and yet they have a problem. They have no idea what it is.
In 1994, George Loewenstein, a behavioural economist at Carnegie Mellon University ran a series of experiments in an attempt to answer this question: What makes people interested?