My eDetail





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Published on Jul 29, 2011

My eDetail is an experiment by iQ the innovation lab of GSW Worldwide.

How physicians want to receive detailing—is changing... often faster than pharma can keep up. Case in point: a recent study of more than 5400 physicians found that a growing number—about 1 in 4—prefer computer based electronic detailing.

So we asked, "What if we armed sales representatives with non-traditional tools that reached physicians in the way they prefer?

Introducing My eDetail, a sales representative's specialized desktop that delivers customizable details to physicians in the precise way he or she prefers.

For more experiments from iQ the innovation lab of GSW Worldwide, visit http://www.WhatsYourDigitaliQ.com

(NOTE: This experiment is not market ready. Contact iQ the innovation lab of GSW Worldwide for more information.)


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