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Published on Mar 11, 2012
Player acquisition costs are skyrocketing and more and more games are flooding the market. Is your marketing plan still achievable? According to research by McKinsey Global Institute (MGI) analyzing large data sets—so-called big data—will become a key basis of competition, innovation, and consumer surplus. This session will show how this applies to the world of online games and how online marketers and game publishers can escape the growing pressure from spiraling player acquisition costs.