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Online Marketing Under Pressure:How to Market Smarter, Not Harder| Oliver KERN

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Published on Mar 11, 2012

Player acquisition costs are skyrocketing and more and more games are flooding the market. Is your marketing plan still achievable? According to research by McKinsey Global Institute (MGI) analyzing large data sets—so-called big data—will become a key basis of competition, innovation, and consumer surplus. This session will show how this applies to the world of online games and how online marketers and game publishers can escape the growing pressure from spiraling player acquisition costs.

Delivered at Casual Connect Europe, February 2012

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