 A question here about writing and basically starting a blog, how much should you start your blog about your story, your credibility, maybe your framework, or should you just jump into whatever you're inspired to write that week or that day? So it's a great question. And here's a reminder, maybe you've heard me say this, maybe you've heard me say this, people don't read your blog from the first post unless you literally structure your website that way. People will read your blog from whatever, whatever it's easy to see when they go to your blog. So it's either a featured blog post that you do or it's your latest blog post. And when they read your latest blog post, they're not gonna say, well, I'm reading your latest blog post. So you better tell me why you're credible, why you, what's your life story that got you to this point of writing this blog post? They basically just reading it because the topic interests them. So let's say you're writing about relationships and go ahead and chat below if there's, I'm speaking to a particular person right now, that's why I'm, thank you for joining me live. Go ahead and chat below, what's a topic that you might write about and we'll use that as an example. So thanks, Justin gave an example of a topic of masculine development. So developing as a man or the masculine side of ourselves, right? So, well, I'm a man. So I'm part of a target, perhaps target audience. I'm a hopefully sensitive or thoughtful man who cares about personal growth. So I'm probably actually an ideal reader for this topic. So I can speak from that, thankfully. So let's say I didn't know you. Well, let me, let's just pretend I'm surfing medium.com which is a popular place for people to find articles or just surfing the web. What if I Google masculine development? And I click on an article and I'm reading. Now, it's my first question when I click on an article, who the hell is qualified to talk to me about this? Maybe, right? But I think more, my question is gonna be like, what interesting tidbit do you have to say to me about this? Because otherwise I'm not interested. I'm gonna go to the next article about it, right? So if you're gonna start going off your, I mean, unless your story is real interesting, unless you're a good storyteller and go, it was a wintery night of May 5th. And I was, I don't know, maybe that's a bad storyteller. I know, but if your story captivates me or it's like, the story starts off with like, I was recovering from, he punched me. And now I didn't know what to do next or whatever. It's like something interesting. Whoa, shocking what happened. Then it might keep my attention and then you're kind of weeding in what you're credible. But typically I'm reading about it and I wanna know, because look at when you Google most topics, what's the website that comes up? Wikipedia. Wikipedia. And how does Wikipedia start? I, as the Wikipedia author for this round, have this much experience. No, Wikipedia just goes, masculine development, the process of understanding your, the male side of your personality and how to strengthen that or whatever maybe, right? So I think we develop credibility quickest with cold audiences, people who don't know us. We're just reading an article. We develop the credibility quickest through ideas. Through interesting ideas that make people go, oh wow, I hadn't thought about that way or this is exactly what I was looking for. I was looking for more details on this idea. I was looking for a more perspective on this idea and getting right into it. Now, of course, during an article, during the journey of the article, you can weave in your credibility to say, do you drop things here and there? In my, you know, in my three years as a coach for men, you know, just a phrase that just drops in, oh, okay, you've got a couple of years of, or in my work with various men's groups, you know, oh, okay, you know something about, or from my, you know, 25 years of reading about the subject or something like that, right? So you can easily just drop in credibility left and right, you know, in any article, like it. And I find that I think I do that very naturally because when I start talking about something and I'm starting to feel like, ooh, someone might not believe me about this thing. Then I say, well, given my work with hundreds of entrepreneurs on this stuff, this is what I've discovered, right? So I think let yourself sense into your relationship with the audience and how if you're coming across a particular point or perspective that they're gonna say, well, who are you to say this? Right, but typically my tack is to start with ideas right away, unless I have a really interesting story that I wanna start with. Or I often start, I often start my blog posts. You can just go to my blog and see how I start them. But I often start with a question, especially the question was given to me by a client or a student or a reader, reader sent me this. You'll notice I often sell my blog. A reader sent me this question and you might be able to relate. And the reader usually or the client or the student usually gives me the perfect language for the topic because it's what the reader would have asked in their language, not in my jargony language, right? So I hope this is helpful and but further you had asked, Justin, what if I am joining a particular collective blog platform and they're inviting me to start with an introduce myself kind of post? Well, then if it's a literally, and let's say it was your own website, right? If it's your own website, where does my introduce myself kind of, should I do an introduce myself blog post at the start? You could, but remember, most people aren't gonna go to your very first blog post to read. I can't remember the last time I went to someone's first blog post. I just read whatever's featured, whatever it's like. But your introduce myself post, that's your about page. That's your about me, or who am I page? Who's George page? That's where it sits on your website. On a collective blog platform where they're inviting you to do an introduce myself, you're essentially writing your about me page there. Because your about me page isn't a resume. It's still gotta be interesting enough for the cold audience, cold visitor to read and be interested enough to make it all the way through. So I hope this helps.