 When it comes to buying the domain name for your business, you've come up with this fantastic name for your business. I'm assuming that you've done your keyword research. You know exactly what people are searching for. You've gone through looking at the intelligence of what your dream clients are typing into Google to find you. You've looked at short-term keywords. You've looked at long-tail search keywords. In other words, you know, brand would be a short-term keyword and a long-term search would be how to build a brand like the name of one of our businesses. So I'm assuming you've done all of that already and you're now at the point where you are going to choose your domain name or you're going to go buy your domain name. You can buy domain names from so many different places but one of the places that I've got most of my domain names with is called names.co.uk and the reason why I love using them as opposed to GoDaddy and I have bought domains with GoDaddy before usually because that's the only host and domain name provider that has actually got the name that I want but I tend to find that oh and by the way that's because they have bought it. So for example when we bought how to build a brand we bought the how to build a brand.co.uk and .org from names.co.uk but GoDaddy had already bought the domain how to build a brand.com and when we first originally went to buy the domain GoDaddy had bought it and we're trying to sell it back to us for or not back to us but trying to sell it to us so I think it was up for $22,000 when we first launched the business and we just went now I sold that you know we'll we'll work it out later and gradually it went down and down in price it got to about $1,500 and we said yes I did let's just buy it now so it was part of the asset for the business but when it comes to you know going through the process of buying domain names usually I would do it through names.co.uk and the reason I do that is because they have lots of really good domain extensions so for example you might want to get a .global or a .club or a . online learning you know they've got all these different domain endings now you do want to use either .co.uk if you're a UK business or .com if you're a global business or if you're based over in the States for example you do want to usually secure those domains and you know what I would just buy all the domains that I could get just to stop anybody else from buying them because it's your brand that's your asset right so if you start trading and then somebody else goes and gets a domain name that looks like yours then you've potentially lost some business to that person so just buy them also that it stops any of your competitors from buying them but you know the other thing is around that is that when you have domain extensions that have .global or anything other than .co.uk .com you know the usual standard ones then there can be filters on people's email accounts that stop those domains from being able to to email people so it goes straight into their spam filter so if you do use one of the domain names that I'm about to talk about then you know I wouldn't use it to send your emails the kind of things I would use those domains for for example is when we we don't run Brand Builders Club anymore but when we did we couldn't get brandbuildersclub.com or brandbuildersclub.co.uk but we also weren't planning to really grow it through Google it was a club that we were building very intentionally very purposefully and through word of mouth so we didn't rank any brand builders club stuff on google and that was never the point we grew that within our bigger business so we ended up buying the domain name brandbuilders.club so that's an example of how you can if you're not planning to grow the business on google and you're not planning to use it as an email address it's a way of being able to point people directly to a domain name that has your brand in the title so you might have dot training or dot online learning dot club it might be dot community so if you're not planning to use your email addresses from it and you're not planning to show up on google for that domain then you know it's a good way of doing it when you've got a product for example so like brandbuildersclub was a product it wasn't it wasn't a business when we first launched it anyway it went on to become one but that was you know a few years down the line when we realized actually it had the potential to grow a lot bigger and so we we did other things with the domain but another example is we used to run brand building boot camps and so we went and bought the domain brandbuilding i think it was brandbuilding.bootcamp but we also had brandbuildingbootcamp.com so we went through all of those but it was just easier when we were on podcasts and when you're speaking especially if you're going to be speaking a lot um you might want to get a dot me so um book sammy dot me or something like that you know so i like names.co.uk because it has lots of different extensions um like i say don't use it for your email don't use it to try and rank yourself in google you could do but it's just harder to do that especially if you're um you know in the uk and your uk business and you're using a dot global domain name it's just going to go straight into people's spam filters you want to use your dotco.uk email address and build your brand around the actual website that like the main um website domain that you choose you want it to be something that can be found if it's something that you want to grow and you want google to be uh recommending you and driving traffic to you um whereas if you're if you've got a product and you're just using it to put it on a postcard so for example um with our old how to build a brand dot com domain um you know if i was speaking on a summit and i said yeah come and join us on a bootcamp and the host would say oh what's the link to that well of course people are driving so they can't write down the link so you've got you want to use something as catchy and so instead of um yeah go to www.howtobildabrand.com forward slash brand building bootcamp which is huge how can anybody remember that we went and bought the domain brandbuilding.bootcamp so all you need to do is go to brand www.brandbuilding.bootcamp it was so much easier to remember and and so that domain we then had our developer redirect it so that that domain when they typed it in it just redirected to our main website to that page on the website so that that's a way that you can use really good domains to be able to drive them to your existing website of course you know for your main business and your main website i would just recommend using a domain name that's in alignment with what people are actually searching for on google to find what you provide so use that and that be you know the business name but then you can use any of the domain extensions that you know so you might get um dot tv or you if you if you're going to have a tv show or you might get um dot um i'm just trying to think of other things like dot office um dot community dot club so anyway there's some ideas for you if you've got any questions about this then please put them in the comments below but like i say unless somebody else has got the domain that i want and they've bought it and i'm having to buy it through that provider i usually go to names dot code at uk i just find that they're the best and i can keep everything in one dashboard and it's very very easy for me to be able to go in and upgrade my domains or switch them or divert them redirect them as i just said you can redirect them to your main website so when someone clicks on it they go through then to that particular area of your website anyway got any questions put them in the comments below otherwise have an amazing day and we'll see you next time