 Eric, we're talking about sometimes we do market research conversations and we might feel some discomfort as they, you know, they said, well, I'm interested in consciousness. That's why I bought these books on this and then they kind of ended and that they don't say anything more. So how do we get them to say more and I really like what you just expressed so how do you do that. Well, I first of all is to notice that I'm feeling uncomfortable about making them feel more uncomfortable. Yeah. And then it's like, I just reveal that to them basically and say this, I'm feeling a little uncomfortable about pushing in this but I'm really actually interested in learning. Yeah. I shift myself also out of the discomfort into the curiosity. And then it's just like, go there. Because usually if I say, I've said this to be, you know, I hope this isn't making you uncomfortable but I'm really curious. No, no, no, it's okay. Then they unfold what's what's underneath that for them. Yeah. Really nice. I love that you're acknowledging the commonality of the of the experience right now and and that you are genuinely interested. I mean I think that's the other thing like you're you're expressing vulnerability you're really warmth and care to say the reason we're having this conversation is because I actually really want to help. I'm deeply interested in in what what you're interested in, you know, and, and, and also remember this is totally confidential. I'm never I'm never going to quote you. I'm never you know, but but tell me if you're willing to share what only your journal would see completely confidentially, I would be honored. So, you know, but thank you. Thank you for that.