 I think a lot of people kind of get it, like, messed up, like, they feel like if I could only get my music into the right person's hands or something like that, then my life would change instantly. And I just, I don't think we live in that day and age anymore, um, you know what I mean? It's not about waiting to be discovered, you got to discover yourself and build your own following and make it happen. Bah, what's up everybody? Once again, it's Brandon Shawn and today we're going over seven success rules for G-Eazy, the Bay Area rapper who really took control of his own come up and did a lot of independent things before he really got on. I'm going to go deeper into some of the moves he's made in another video, but until then, let's get it. I mean, there's two sides of music. Literally, there's the creative arts and then there's business and it's important to have both, but it's important never to let either one dictate or control the other side. I mean, it says, like, you can't make a song with, like, business in mind of saying, like, I'm creating this song to gain something or to try to chase some audience or demographic or purpose or, like, place and you can't let business say, you know what I mean, we need this, so go in and create this, you know what I mean? They have to live, like, independently from each other. You know, over the last, like, I don't know, seven or eight years it's like I've developed a really great team, you know? So it's like, on my management side, you know, they're killers. So it's like, I can go into the studio and kind of just, you know, feel free to, like, let my mind just be creative. What do you credit for your success? Uh, man, you got to have a great team. It's all about having the right people around you. Surprise! Surprise! Another night of turn up! Woo! Both who are solid workers, but also just positive influences to you. You know what I mean? People that inspire you. People who bring good energy every day. Um, that and just, you know, hard work and dedication. In today's world, you can't sleep. Uh, there's no days off. There's no time to rest and just kick it. So you just keep going, you know? So even though the album just came out, like, they got me in the studio tonight. I was in the studio last night till 6am. We got a full day of, like, you know, interviews and running around New York. And then we got studio all night. You just keep going. And, um, that's how you keep your chops up. But I don't base it off accolades. I base it off people, like real people I talk to, you know? Like, some girls just ran up to me walking here. And they were just like, you know, thank you for your music. Like, um, you know, I've been through some stuff. And that music really helped me through it and, you know, overcome something. So that's like, to me, if I can make something, that reaches somebody. Like, real, you know, that's, I don't know, a trophy is like a thing. I'm me on any single song I make. You know what I mean? Whether I'm jumping on a song, you know, with this whole other artist, you know, it's like, it's a completely different sound from what I would do on my album. It's important to maintain a sense of self. Like, you're you, whether or not whatever world you're stepping into. And I say, let's say, it's like, even for my own album, like, whether it's the single or whether it's the introspective, like, darker, more personal cut, you know, towards the end. It's like, I'm me. And it's my message on every single song. So to say, it's like, maybe the single is the missile that puts the rest of the message on its back and carries it to a higher. But you're going to have to have some, like, condensed version of your message that fits in the single to travel the farthest to reach the most people. You know what I mean? Because everybody doesn't have the attention span to instantly just digest the whole. Go hard. And then when you think you're going hard, go harder. Like, that's really it. Just hustle. You know what I mean? There's nothing in life that you can't, you can't put enough work in every single day and not get better at. You know what I mean? Like, if you want to be good at something, you know what I mean? Like, you can't just like not like do it every day and not get better. It's the same shit with music. It's the same shit with learning how to play an instrument or something. So, if you spend your time practicing your craft, I don't think you can, you know, describe success as, you know, it's, it's X. Because it means different things to different people. And there's different levels of success. I'd say we're starting to enjoy success now. I bought my mom a brand new car for her birthday. That was definitely a dream come true for me. That was a level of success. But then you look at Jay-Z, you know what I'm saying? He'll tell you a billion is success and he makes it to a B or whatever. You know what I'm saying? Like, he's way, way, way up there in the stratosphere. So, it's just like, I don't, I don't tell myself I made it. I don't tell myself I'm successful. I tell myself I'm hungry and I want to keep going. Alright, I hope that was helpful for you guys. Got a bonus clip coming up after this in a second. But until then, let me know if any of this needs clarification or if you just have any questions in general. And of course, make some suggestions for another video. And did I forget to mention, subscribe? I meet fans that like have been to like 25 shows. And that's crazy, but it's like, you could lose that trust in an instant if you ever broke your brand. If you ever broke your identity and what you stand for. And that's why it's like, it doesn't matter how tired I am from, you know, that day's schedule or the shows the night before, like 10 shows in a row without an off day or whatever. Like if I'm traveling to a city, if I have an event, I'm talking to people, whatever. Like they don't care about what happened last night in Orlando. They came here, you know what I mean, for the show in the once tonight. And you have to give it your all and always be you and never Slack because it's like they don't care what you're going to like. So you got to always like, you know, and that is the same thing. It's like with an album or a song or even like a feature verse or something like that. It's like the second you break that, you know what I mean? Slack is like when you let people down and you start to lose that brand loyalty of like, you know, if you, if you were like a Coca Cola person and some like, you know what I mean? Like you went to the store and you bought a Coke and it started tasting funny and it just dropped off. You know what I mean? You wouldn't be a Coke person anymore. You start messing with Pepsi. You know what I mean? So it's like, you know, I'm going to jump over to this side. It's the same thing. It's like. And not for no reason is because you'd stop trusting that Coke was going to be what you rely on it for.