 What is up everybody? Welcome back to the channel you guys. I'm gonna be taking you through a simple Set up of a Facebook custom audience And I'm gonna kind of walk you through my my thought process and my strategy basic stuff man basic basic stuff That is super powerful. This is kind of the beginning of a Facebook ad campaign Actually, this is the beginning of a Facebook ad campaign. This is kind of what you want to focus on so What we did here is we simply Ran an ad let me refresh this page on this video just a few days ago, okay Let me refresh the page here this video right here Right here, okay, so we've been running this for for for about a week now It was posted on the 28th, but it's been running for about a week as an actual ad and This right here has now gotten And this is under video views. Okay, so this this first one right here Let me show you here See this new layout of Facebook is a little weird, but you can see the numbers right here I wanted to show you the the actual views, but I guess I can I can show you on the dashboard But this is gonna be ad number two. Okay, so this was ad number one and this went under video views Okay, so That post is this one over here. Okay, so I can in fact, let me refresh this So this is the one that's that's live right now. Okay, so 20,000 impressions 10,000 yeah, 10,000 views. That's the reach right there. So we we just hit 10,000 views on this So here's here's the the strategy We're running this for a week. Okay at $10 a day. So the budget is 70 bucks. Okay, and that's this one over here So what we do is we post the video on the business page first and then we run the ad Okay, so now what I'm gonna do it's actually the seventh day. So this ad will finish today Now what I'm gonna do is I'm gonna set up a custom audience of everyone who viewed a certain percentage of the video Okay, and the reason why I'm gonna set up that custom audience is so I can retarget them with Facebook ad number two Which is this one down here. Okay, so the first one went under video views That's this first one video views What I'm gonna do for the second ad which is this one right here is I'm gonna run for conversions and now we're gonna start capturing leads We're gonna retarget the people who watched the first one with ad number two And then as we build this custom audience of viewers Then we move on to Facebook ad number three in the third week And we retarget all the viewers from Facebook ad number one and all the viewers for Facebook ad number two So we just keep building these custom audiences of people that are watching our stuff engaging with our stuff And we just keep retargeting We we from ad number two and on we retarget with conversions. Okay, so here's what I'm gonna do in this video I'm gonna simply show you how to set up a custom audience of everyone who watches your videos Okay, so all you do is come in here to your dashboard Into your into your ads manager and you're gonna click on these dots right here and we're gonna go to audiences and All we're gonna do is simply create a custom audience Of everyone who viewed a certain percentage of that video and you can choose whichever percentage you want but What I'm gonna do is I'm gonna simply Choose 25% and I'll show you how to do that. So we're here now. We click the blue the blue button custom audience Okay, so as you come as it brings us over here What is is is super super important is creating custom audiences of those who land on specific Pages within your funnel or your website or whatever But if you're running Facebook ads, you definitely need to be running it to a funnel to some type of landing page. So If it's not a video that you're running or actually if it also a video We're gonna do a video for sure. But but what I'm saying is under the website Audience it should be an audience of those. In fact, let me just show you I just showed you I just passed it right now So right here. So I have already set up audiences of People who are visiting just the web page and not the thank you page meaning they they haven't opted in they may have Saw the first ad they may have clicked on learn more They came over to the actual web page the landing page, right the opt-in page those that came here They're being tracked by the Facebook pixel, which is right here in the top right So the pixel is tracking who lands here, right? But these are folks that didn't opt in so they haven't they haven't opted in and that's this audience right here So now what I can do is I'm going to retarget all those people as well People who landed on the wet on the landing page, but did not opt in and then I have leads I have a custom audience for leads as I go run Facebook ad number three and on With Facebook at number two We're definitely going to capture some leads and so when it comes to Facebook ad number three and on the reason Why a custom audience of the leads and these are people who land on the thank you page? So they come here. They opt in they click submit they go to the next page That's the thank you page that pixel is tracking that landing page and Also, we've created a custom audience So then when I go run ad number three and on I can exclude This audience from seeing those ads because these are people who already opted in so they don't they don't need to keep seeing our ads, right? That's why that's so important and then the appointments same exact thing if these people already gone through our funnel They hit the landing page. They opted in they've scheduled an appointment They then land on the thank you for scheduling page on that page We have our pixel tracking and on that page. We have set up a custom audience So therefore again when we run future ads, we can exclude that audience from seeing any future ads So this is basic basic stuff you guys, but this is so important man I I speak to countless business owners every single day and they tell me their experiences on Facebook ads and Ten out of ten of them miss this basic step and then they wonder why they're not capturing leads Or they wonder why they're spending way more to capture a lead than they should because they're not segmenting their audiences They're not categorizing their audiences, right? They're they're they're targeting everyone and and you're gonna end up spending way more money than you need to and not even Effectively capturing leads, right? So these audiences are the basics This is step one step one is your pixel make sure that pixel is on every single page Within your funnel and then and then number two make sure you're setting up these custom audiences now again These are custom audiences under the website Function right here this right here But now what I'm gonna do is I'm gonna show you how to set up a custom audience under the video views Okay, so here's what we're gonna do. We're gonna choose a content type Meaning we're gonna we're gonna choose which Percentage do we want to create an audience around right? So if it's a five minute video if it's a 20 minute video if it's a one minute video Whatever do we want to capture an audience of those who watch three seconds of it? Those who watch ten seconds people who either completed or viewed at least 15 seconds, which is the through play Or do we want to we want do we want to retarget people who watched at least 25% so You can either start off with at least 15 seconds or 25% And again, it just comes down to the length of your video that would determine, you know the percentage You know an effective percentage This is a longer video like he did a long form video on this and that's another thing I don't think it really matters on the length of your video as far as the video like whatever you're doing man Five minute video ten minute video I've seen ads that are 50 minutes like especially on YouTube like I literally come across ads that are an hour long Like, you know, you're watching one video and then all of a sudden an ad comes on that ad is freakin 60 minutes and and so I really don't think it matters how long it is because if you're really effectively doing this stuff You're capturing you're capturing audiences. You're creating audiences. You're creating custom audiences So whether it's a 60 minute video or whether it's a six minute video, I'm gonna capture an audience I'm gonna create a custom audience of those who watch 15 seconds of it or those who watch 25% of it right now obviously 25% of 60 minutes is a bigger number than 25% of two minutes But at the same time, it's kind of the same. It's actually the same. So This kind of is all preference now. Obviously if you go higher And create a custom audience of those who watched 95% of your 60 minute video That's gonna be a small audience So that's kind of how you want to determine it and how you want to kind of think of it If I if I create an audience of those who watched 75% of my 25 minute video That's gonna be a small ass audience, right? But if I have a one minute video and I capture and even that Well, yeah, even that like that's my point even a one minute video If I create an a custom audience of those who watched 75% of my one minute video that audience is gonna be smaller than those who watched 15 seconds You know what I mean? So when you're just when when when you're starting the campaign You don't you don't need to go that high 95 75 55 25 percent You kind of don't need to go that high because all you're doing is is is is is building their relationship Like you're building your brand. That's why a lot of folks a lot of businesses They'll want, you know instant gratification. They'll they'll want results instantly When they've never ran an ad before when the market doesn't even know who they are When they're running ads to a cold audience, it's like dude It doesn't work that way like you have to roll out a campaign That's why I tell people all the time You can't just put 10 bucks towards an ad and think it's gonna freaking blow up for you It's like dude, you have to be in it to win it. You have to be consistent That's the number one keyword that I tell clients every single day I'm like, dude Do not run Facebook ads if you're gonna Mickey Mouse it Don't run Facebook ads if you're gonna spend 15 bucks here and there It's like dude, you have to go all in because it's it's the consistency of your pixel Capturing this data that you need It's the consistency of your face and your brand and your name and your image being seen in the news feed every single day Every single week to a specific audience It's it's the consistency that allows you to win. You can't run one ad due to a cold audience And all of a sudden people are gonna freaking jump on the bandwagon It doesn't work that way like look on my youtube channel Some of you guys are seeing this video right here for the very very very very first time But the majority of you have seen multiple videos like especially those that subscribe Some of you guys aren't even subscribed to my channel right now. You're watching this video right now and you're not even subscribed The people who actually are subscribed those are people who watched multiple videos for me, right? So it takes me it took it takes anyone Multiple videos on youtube especially for me if I just put myself And I look at it from from my perspective I literally have to watch someone's video on youtube multiple times before I even click subscribe Right. I'm not going to come across one video see Two minutes of his 37 minute tutorial and all of a sudden I subscribe Unless I automatically know that this is the guy and this is the or this is the girl and this who I want to learn from Automatically but at the same time those chances are very slim It's very slim that I come across someone super randomly Even if they're talking about the topic that I'm interested in it's very very very very very very slim Chance that I come across someone I watch 30 seconds of their 10 minute video and all of a sudden I subscribe that very rarely happens man. Ask yourself. Do you guys do that? Do you just? Surf freaking youtube and just been watch youtube and just subscribe to any random as person You guys don't do that you subscribe to people that you see multiple times That you've seen multiple videos from and then you'll smash the subscribe button Right, that's why some of you guys right now In fact, a lot of you guys right now because I know my analytics a lot of you guys right now that are watching my videos Are not subscribed right because you're coming across me for the very first time and wondering who the hell I am Right, you're not subscribed You won't subscribe until you see multiple times until you see me multiple times So as you come back on youtube and you see another video for me boom you click on it you watch it Okay, cool. You might get some value and then boom you may see me again Click on it and then and then you end up subscribing right same thing with this man It's like don't think you can run one ad and people are going to freaking all of a sudden Drop their pants And freaking want to give you at all like it doesn't work that way So you have to start small, but you have to you have to be consistent So in this case what i'm going to do is i'm going to be consistent with 25 We're going to start with 25 percent Okay, and then what we're going to do is we're going to choose video And it's going to be this one right up here. Actually, you know what make sure you're in the right page So let's choose. Let's let's choose the right page. It's going to be this one right here And then it's going to be this one right here. So yeah, so 83 8303 second views we're going to go with that. Look how long this video is do is 27 minutes That's this video right here This video right here Is 27 minutes 27 minutes long. Look at that 27 minutes long. So it's a long ass video, right? But at the same time, dude Again, we're building a custom audience of those who watched 25 percent of it. And in fact, um Actually, that's fine. I'll do it later. Um, but let's do this. Let's do this. Let's do this So i'm going to click on that video. Okay. I'm going to come down here Let's click on let's check mark check box that we come down here. We hit confirm Okay, and then what i'm going to do is i'm going to name it. I'm going to name it. Um, um 25 percent of intro video Okay Let's create audience Okay, perfect. So it could take up to 30 minutes for your audience to be ready for use Okay, so we hit next and then I can create an ad using this audience right now. I can go straight from right here um Yeah, we can go straight from right there But what I got to do first is I have to create a custom conversion, which I'll show you guys how to do that on the next video. Okay, so Check out this next video. I'm not even going to change. I'm going to go straight into it right now Like I'm freaking Superman. I'm going to leave my cape on and I'm freaking I'm going to end this video right here because I don't want to mix the two topics Um, but that's custom audiences. So now we have this custom audience. Um setup Next what I'm going to show you how to do in fact, let me see if it's already if I've already done it If not, then I'll I'll show you guys Number one is that pixel number two is creating this custom audience And then number three is setting up a custom conversion around the thank you page Let me see if I've done that already and if not, I'll show you guys how to do it in the next video So we just click on custom conversions right here Okay, so this is not the um the one we're going to be using so what I'll do is I will show you Let me check the pixel real quick Okay, three five one two Okay, so that's this is a okay three five one two. Yeah, that's the right one, but this is a different. This is a different. Um, um Conversion so I'm going to create a custom conversion. Okay, so I'll show you how to do that on the next video