 You're going to be a master communicator. You're going to do three things. Hi, guys. What's going on? It's Andy Elliott. In this video, I'm going to teach you an objection, and I know every single sales pro in the world struggles with it. By the way, before I get into the objection, I want to teach you something. By the way, if you've got a pen and piece of paper, I'm going to make this video fast. I want to teach you. I want you to become the best. Write this down. What's written will be retained. Write down master communicator. Master communicator. Your job as a sales pro as a closer is to be a master communicator. Guys, all that we do is we communicate with people for a living, all right? So you see this mouthpiece? You're going to have to be really good at it, but you're going to have to know what to say, and you're going to have to practice saying it, okay? So customer says, hey, Andy, I don't want to buy a vehicle that's been in an accident. Hey, Andy, I don't want to buy a vehicle that has a bad car fax. That's the objection. I don't want to buy a vehicle that's been in an accident, or I don't want a bad vehicle that has a bad car fax. You're going to be a master communicator. You're going to do three things. Number one, I'm going to make it easy to say yes to. I'm going to make it easy to say yes to me, okay? Number two, I'm going to make it hard to say no to them. Not going to be able to say no. Number three, I'm going to make it their idea. I'm going to ask you a question. What would most salespeople do in a situation like this? Customers like, hey, Andy, I don't want to buy a vehicle that's been in an accident, right? Because they look at the car fax. What does the sales pro say? Oh, Mr. Customer, listen to me. I don't think it's had any frame damage on it. You know, it's a good, it's like, dude, come on, man, listen to me. Do you want them to say yes and buy it? Okay, cool, don't get in defense mode, man. Be a master communicator. Make it easy for them to say yes to you, okay? What are we going to do? We're going to make it their idea, okay? Now I'm going to show you how I'm going to do this, and I'm going to walk you through it, okay? So you're my customer. You're my customer. I'm the sales guy. And you're like, hey, Andy, before I buy the vehicle, can I see the car fax? I'm like, hey, no problem. I'll be right back. I bring back the car fax. I show it to you. And you're like, dang, Andy, you know what, man? I don't feel comfortable buying a vehicle that's been in an accident. I had number one, watch this. Hey, number one, I totally understand. Look, let me ask you a question. What do you currently drive right now? Look at my hands. What do you drive? What kind of vehicle do you drive? They're like, hey, I'm driving a 2021 Chevy Silverado. Okay, no problem. Look, let me ask you a question. So you're driving your 2021 Chevy Silverado. You're going through the McDonald's parking lot. You're having the best day of your life. Got your kids in the car. As you're ordering your food, car behind you bumps into your bumper, all right? Now listen to me. You need to replace your bumper. Would you keep it wrecked or replace it? You replace it, right? Okay, cool. Now listen, when they replace your bumper on your beautiful 2021 Chevy Silverado, you do know that it's going to report to car facts that it has been in an accident. But wouldn't mean you both agree that your 2021 Chevy Silverado, even though it's been reported to car fact that it has been in an accident and it has, it's still a perfectly good vehicle with the new bumper on it, yes or no? Yes. So buying a vehicle with the bad car facts or that has had an accident on the car facts or that has been in an accident isn't about thing. It's just 2022, it's age of transparency, right? We can see what happened. Would you agree? Cool, so now that we got that out of the way that a vehicle can be in an accident and it's still a perfectly good vehicle, Mr. and Mrs. Customer, we've also ran this through 125 point service inspection, one to 10, it's an 11 and it's going to be like new for you and your family. Guys, listen to me. I'm going to give you world-class customer service. I'm going to take care of you guys to the end of the time. You guys are going to love your new vehicle. Thank you so much for doing business with us. Sign right here. You guys are amazing. Push through it. Write this down. Write this down. Master communicators. Make it easy to say yes to. Hard to say no to. Make it the customer's idea every single time. That's it. Paint a picture of if they had a car, if they had one and something happened to it, would their car be a bad car? Hey, not mine. What about your car? If your car got in an accident, would it be a bad car then? Well, no, it would be a good car, right? You wouldn't throw it away and smash it. You'd keep driving it and be a great car when you went to resell it. Somebody would be like, oh, we're giving you less because it's been in an accident. You'd be like, no way, this is a great car because it is a great car. All that car faxes is transparency. In the age of 2022, 2023, we're just doing what our customers asked us to do, which is showing them the transparency. Doesn't make it a bad vehicle. What we've done as a reputable store is we've run it through 125 point service inspection and made sure it's like new for you and your family. So it's not a bad vehicle. We fully inspected it. Welcome to buying your new vehicle. You guys are the best. Push through, right down, push through. Confidence, personality, belief, conviction, certainty, have these things. If watching this video has helped you become a better closer, has shown you that there's different ways to handle stuff and you like the strategies of how to close anybody, anytime, any place, anywhere on the phone or in person. I want you to do me a favor. Shoot me a text message, 918-210-0254. Text me closer, C-L-O-S-E-R, in case you don't ask about closer. But text me, 918-210-0254. Text me closer. I'm gonna send you over a video that I did. They'll show you how to shut any customer down, all right? You guys are the best, go kill it today. See you guys on the text. Well, you made it till the end of the video. You're a true one percenter. I've already got your next training video lined up and ready to go. Click on it before you do that. Like the video, subscribe, makes you set your notifications. Every single day I drop out free F-R-E-E, free training videos for you. Click on the next video. And by the way, if you loved it, share it with a friend, do that for me. Thank you so much. Let's kill it.