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Published on Jul 11, 2010
I caught up with Bill Curci, VP of Marketing at VMIX, at Streaming Media East 2010 to talk about the new video analytics and reporting suite available for VMIX customers. VMIX provides a Software as a Service (SaaS) platform with end-to-end support for online media management and delivery with customers in the media, entertainment, enterprise and non-profit sectors. The new suite of tools, which are now standard with the company's online video platform, introduces real-time analytics and customizable reports that can be shared and embedded on any website. According to VMIX, the new features were designed to give online video publishers and their partners up-to-date, visual statistics that show how their videos are performing on their websites.
VMIX says that their approach to analytics, which they call 3D Analytics, offers the deepest data on views and reporting in the industry and gives them the edge over other online video platforms. VMIX allows publishers to view aggregate data for multiple VMIX accounts, to track and respond to trends across multiple aspects of their business in a single view. Other platforms only show trends in a single account over time.
VMIX also allows publishers to filter data to make it more the reports more personal. For VMIX, it's not just about pretty graphs to impress stakeholders -- it's about creating real value with tools to take analytics into reporting. Curci explained that their personal 3D analytics suite helps publishers make decisions on a predictive basis -- to track what's working and what's not working and make changes to a campaign based on the performance of the specific video(s).