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"INFINITY" CITIZEN x WOW

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Published on Apr 7, 2009

スイスで開催される [BASELWORLD 2009] でシチズンブースのメイン映像として制作した作品。

表現テーマはECO DRIVEの無限性。
東京という都市が持つ変化し続けるパワーを、ECO DRIVEが持つ無限性と重ね合わせ、エネルギーの蓄積と放出というアクションを東京という都市を使ってダイナミックに表現した。

BASELWORLD 2009, the world's biggest and most essential event for the watch and jewelry industry, is being held from March 26 to April 2. 2009 in Basel, Switzerland.

WOW provided the main movie to enhance Citizen's booth
at the week long event. The theme of the movie is infinite
possibilities for Eco- Drive, Citizen's new model in its range.
We cohesively combined images and meanings of constant change and energy in Tokyo with the infinite possibilities of Eco- Drive. We hoped to express how the enormous energy of Tokyo dynamically circulates.

BASELWORLD 2009 - The World Watch and Jewellery Show March 26 to April 2, 2009

http://www.baselworld.com/

WOW
http://www.w0w.co.jp

music by Masato Hatanaka
http://www.hatanakamasato.net/

INFINITY on WOW website: http://www.w0w.co.jp/en/works/infinity/
facebook: https://www.facebook.com/pages/WOW-In...
Twitter: https://twitter.com/wow_tokyo

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