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Published on Jan 31, 2012
International eChem chairman Paul Hodges discusses the ICIS International eChem New Normal eBook Chapter 8: Product issues and the impact on R&D. We discuss the Megatrends concept, and argue that a transition from supplying products to supplying solutions is now underway. R&D will be central to chemical company success in the New Normal, and we identify potential winning strategies for the future, as well as those that are likely to prove dead ends.