 Look at all this candy it might look like a lot of choices but all the candy you see here is made by just two companies Mars and Hershey and since there's so little competition they can easily get away with raising their prices did you know that the price of candy went up 14% in 2022 and another 13% in 2023 some of that is due to higher costs but these two candy barons who make up about half of the chocolate market also enjoyed increased profits with more competition in Candyland if one candy got too expensive you could just choose another but with only two controlling so much of the market when they both raise their prices well that's not so sweet is it