 They made mobility cool. Yeah, which it's not you losers. I think it's still not well think about the companies that have like Me these million-dollar companies have emerged from cross that just leached CrossFit. Oh, yeah, like like you know, Kevin Keele Ladies and gentlemen, welcome to Topic Thunder. I'm your host silent Mike. We're here with Dean Sadoris Captain Keele is a legend Jim McD three speed up CEO and I Got a great tongue Kyle Coke zero Kyle people say zero guy people say my tongue is fine But I can't taste cold. No diet coke isn't cold But they're on my fucking gravestone. Hey, yeah The question is is a little broad here it's more of a discussion We're opening up here me and Kyle are discussing CrossFit and how Colty CrossFit is There's very few people that are lukewarm about CrossFit, man Many of us run businesses marketing content most opinions and things that are popular or get any kind of traction happen to be Kind of Colty like that either you love it or you hate it There's very few people that just kind of like things that except for the rock, which is a trend here Everyone loves the fucking rock. I'm not with that. No, I know this no no very niche, but we're like the point 1% I despise Dwayne Johnson Inspiration well the fact that he claims well the fact that he also claims to be like Natty and not on juice and it's like do like what are you doing? Yeah? Well, yeah, the epitome of health, but besides the point CrossFit people love or hate There's very few people that are mild on it. What caused that? Why is that because at the end of the day to me? It's like lifting weights. I don't hate it I don't think it's the best. I don't think it's the best form for most athletes I don't even think it's the best form for most casuals to get into fitness or like it, but I don't hate it I would argue that one of the things that makes it a cult is the that it has its own language Yeah, that's good. I think Dean has probably the best take on this to be honest in the world I mean, I would agree with most of like the coltiness of it. Maybe like Ten years ago. Yeah. Yeah. Yeah. It's obviously like it was super Colty like ten years ago Yeah, it's mild down. I think now it's became so mainstream That people either just don't really care. They know someone that does it and they just don't really think about it What's interesting that coltiness doesn't really exist as much as it did like ten years ago I think it's just kind of it. It's like it's so big now that it's just kind of accepted like mass adoption Yeah, acceptance the language is one thing for sure Jim And I also think that because the brand name is also the methodology CrossFit is a business and CrossFit is their methodology of cross training But something like opposite but not opposite like orange theory Like on social media or people say like yeah, I do orange theory, but they don't feel as Colty about it That's like more of the gym. They go to yeah I also like I've walked past like five and they've always been closed. Are they ever open? They're class based only I think are they but they've been closed like since the pandemic Oh, maybe I think they're small boutique. Yeah, I think they're pretty small square footage So maybe they had issues. I just haven't seen like or f45 people say they do these things But they don't like they're not getting a tattoo of orange theory. Well, also, there's no like competition There's no competitive truth. There's no competitions for orange theory The game of five games. I know that's what glassman himself or crossfitters himself would say Elevated CrossFit is that they gamify things which is like a psychological truth with the wads or just all of the games or the game Oh, what's the quote like each class member will write their score up at the end. Everything's gamified, right? And that's the same idea why we're addicted to candy crush on our phones stupid game You get old, you know older people. That's also why I like orange theory and those are popular too because that's all gamified Yeah, it's all time did but so was A leaderboard is a leaderboard it orange theory. Maybe not. Oh, I didn't know that there wasn't like a leaderboard It's some curves but curves had like gamified like that like you shoved your little card in you do a machine and that never got Something took crossfit from those levels to fucking way up here. You know, I mean something did it's it's top level It's like it's way up there and it was like so cool to hate it I don't know why I remember that it was so funny like everybody hated crossfit. There's like all the fucking your crossfit guy Yeah, okay, so started doing it ten years later. Yeah Everyone's kipping part of it was Because it got culty and got got clicky There was definitely a this is the best Fitness thing you can ever do right? You're not doing this then you're wasting time and you're fucked up and whatever and people There was a lot of like yeah, low level animosity to high level and it's easy to hate the new guy There was also a lifestyle built around it, right? We're thinking about like the paleo diet. Yeah, and the like drinking kombucha like it's fucking there was a whole I'm gonna say the food So there was a whole reality Subversion yeah into a cross like early cross. Yeah, the shoes shoes the outfit Yeah, you shouldn't get into like the fitness side Then you got into the the hanging out with only your crossfit friends Yep, and then like you don't hang out with your other friends all of a sudden you're just only hanging out in this Little crossfit group like fuck. I kind of went through that. Yeah, it was kind of weird, but um It was kind of we just woke up yesterday I just like unplugged you realize like no it does get you because it's a it's always up usually a pretty like I think most gyms It's a very positive environment right and like you want to be around Those positive people more often I think that in crossfit also just kind of attracting a certain type of person usually someone that Kind of likes to work hard. Yeah, it's not afraid to like Put themselves out there in front of others. I think it just kind of yeah, it's inviting especially in newer ages It is like a very Few places we can find a real community And we experienced it in powerlifting other places that became similar to you hung out with it so you talked to The difference is like in high school same thing. You're playing out. You're only hanging out with the football team You're only hanging out with the team you play with but once you become an adult Even if you're still in recreational leagues you play on Thursday's only kickball and then you're not seeing them every day Crossfit you could see four or five times a week So it makes sense that you get more integrated into that And maybe it is the exact same and then we probably could agree and crossfit Powerlifting and weightlifting and even strongman the Colty niche is very similar It's just such a small scale that it didn't get exposed or made fun of as much. No exactly like yeah Like when I was like, you know competing weightlifting also, it's the same. There's no difference Yeah, it just didn't get popular for some reason was as popular. Yeah, which is maybe an overarching branding thing You know crush the branding. Yeah, the branding was insane. Yeah, I remember it everywhere Even like the Lou Lou lemon and all no all they made Lou Lou lemon like relevant. Yeah, they really did You know, they blew up they went from a yoga brand to like, okay, this is a crossfit brand You can keep calling it right yoga brand if you want, but this is a crossfit brand now Yeah, they started like even like foam rolling and shit. I feel like definitely made a popular or popular. Yeah Crustin tool Mobility cool. Yeah, which it's not you losers Still not well think about the companies that have like me these million dollar companies have emerged from cross that just leeched crossfit Oh, yeah, like you know, yeah, I have any kilos No, it's true like they it built in it allowed it allowed it built an economy for a million things I benefited from it a billion percent. Yeah People googled how to fucking squat in 2015 in my fat face showed up sometimes like didn't matter of your power No, definitely help powerlifting That's something that's probably not talked about enough There's a huge spike in powerlifting registration from like 2014 to 2017 and it's still growing That was like the time for sure YouTube for sure Instagram all these things helped but Crossfit will billion percent help that people won't talk about it think about like USAW's memberships like 10x That's probably the same scale. It was like massive. No one did what people did powerlifting No one fucking did what I think there was like you go to a national meet in 2010. There's seven people. What's cool about that? There's like 700 what's cool about that is like weightlifting actually is legitimate sport And so now we're seeing the repercussions of even 10 years of growth where we had medals at the Olympics this year Yeah, you know what I mean like people and they're literally we're doing crossfit, right? Are they all started They're just all behind more behind on that. Yeah, they're just not cool So it's never gonna we're never gonna see the end result of wow. This is cool Like you can kind of we're like records are being broken. Yeah, that's cool Well, we were talking about the the friction though It's sort of the basis of this yeah friction between the dichotomy between everybody and then crossfitters and at that at the peak of Crossfit you could not swing a dead cat and not and miss a crossfit, right? They were everywhere and so that there's a little bit of that man It's like Starbucks and it's easy Starbucks here on this side of the street and that side of the street It's like sorry. We're so popular. Yeah, if you're a powerlifter and a weightlifter It's easy to become the hipster then like that's cool, man, but we're doing real shit We're doing heavy iron shit real real man shit But then the ladies shit I could the thing is like a guy like me, right? I'm not a powerlifter. I don't look like one I walk into a CrossFit gym. Like yeah, what's up? Do we hook you up? Yeah, you do like a crossfitter. Look at you. I do. I look great Like you have to be like five six He's got nanos and board shorts on it's freezing in here, but then you go to like a powerlifting gym There's probably no signage on it. You know, I mean you're like what is going on in here? I walk in it was cool to be tough. You look we like I get weird looks Looking at you like but I found the opposite And obviously it's so dependent like the more CrossFit grew the more diluted the customer service or welcoming community was because I've been across fits Billions of them and some are cool because I knew I'm either we have mutual friends, but plenty were dickheads to me too. I'm sure Because at some point they peeked though and didn't become nice anymore is what I was saying because there's too many folks doing it Yeah, whereas like if like I'm dead lifting. I think it's cool No one ever dead list the first person that asked me about dead list. I'm ready to fucking yeah, man Come dead look for me like this would be awesome, right? But if I have a thousand people dead lifting with me all of a sudden like yeah Dean we're a little busy man I need this barbell, right? Yeah scarcity mindset. Yeah Evolves as there's more people involved right I think like the yeah Like the big thing know what made it like kind of culty was like was the people that were all in were all in Yeah, and everybody else kind of like what the hell's going on? Yeah, I don't everybody kind of figured out like all these guys are cool And they're really helping expand the other sports, too So like yeah work together. Maybe I'm a loser and I just never loved power lifting like that But I've just never been like that Like with powerlifting basketball was my life for 15 years I've never been like fuck baseball players like the baseball is not for me, and that's it Yeah, but some people are so about it and crossfitters opposite to there's a lot of crossfitters I hated on power lifters for me I don't like people don't like change. Yeah. Yeah, and they just want to find your narrative like new things They don't understand. I don't like change only like dollars Ladies and gentlemen comment below how much you hate crossfit. We'll catch you in the next one That was a huge thing on YouTube to hate crossfits. It was on YouTube. It was huge. Yeah, cuz crossfit was like whatever on