 Companies today know that having a strong bank and reputation is essential to sustain a good level of business. But building a good brand is not something immediate. It takes time, money and effort. And there are many challenges in the past. Business can be stolen with products that are cloned. Innovation and know-how can be stolen. Service quality can be jeopardized by the annual of services and accruals. But today, estate can help you to solve these challenges. For instance, if you can clearly identify an object and if you're able to verify its identity in an uncloned way, then you distinguish your real object, which could be consumables or connected object, from fake or cloned ones. This is exactly what our Secure Layman, STSAFE, is about. Connected to the processing unit of your object, STSAFE provides an unclonable and verifiable identity. Moreover, if you can encrypt and sign the data exchanged by this object, you protect the end user with confidentiality and you protect the application from the annual of services. This is also something that is possible with STSAFE, which enables objects to establish a secure connection with the clouds. As a concrete example, when a mobile phone wants to initiate a fast wireless charging done at high power, to be safe, the mobile phone needs to check if the charger is an official and certified one to avoid any kind of unexpected unsafe behavior. With STSAFE in the Qi wireless charger, the mobile phone can check the charger identity and it can verify if the charger is an official one or not. After the STSAFE returns an official certificate, the phone knows that the charger is genuine and it is safe to start a charge at high power. As a conclusion, STSAFE will protect your business and one that close effort with no need for specific security knowledge. That means STSAFE identifies your object and distinguish them from clouds. STSAFE personalization is done for you at ST secure facilities and STSAFE integration within the object is something super easy. So for more information, please go on ST.com, check STSAFE A110.