 Hi, everybody. Welcome back. Hello. It's Friday. That's right. That's what we want to hear from librarians, more hooting So I'm really excited today to present to you Christine Schermer who is fabulous she works just down the way at Pinterest headquarters here in San Francisco and In addition Christine comes with an entourage her mom and dad are here both retired librarians. I know That's right, and in advance that I also have to say happy Mother's Day if you're a mom and if you're not call your mother So without further ado here's Christine and get ready to learn to love to pin Good morning. Thank you so much for inviting me As Rachel mentioned I'm Christine Schermer. I lead consumer communications for Pinterest And today's unique for me in a couple of different ways First I'm usually the speech writer, so I'm usually sitting in the audience and not standing on stage So thank you in advance for your patience with me as a speaker and secondly as Rachel mentioned Today was particularly meaningful to me because I am the child of two librarians As she mentioned my mother was a school librarian for more than 30 years my father a direct public director a director of a public library on Long Island and I think what makes Pinterest unique and my initial fascination with it is that our charter is very similar to libraries At the end of the day. We're both in the business of wanting to help people discover and save ideas So a couple of goals today before I get going I know this group is usually among the first to adopt technology and many of you are already using Pinterest I've seen the great examples But I also know that you serve communities that might be unfamiliar with Pinterest or more likely as we find here in the United States Unconvinced that Pinterest is relevant to their life. They don't think they need another social network So I guess my hope today is to give you a deeper understanding of what we're working on and maybe to win over some advocates To help folks use our tool So if our founders were here They would tell you when they got going their mission was to help people discover things that they love and then inspire them to go Do them in real life. So here's how we try to make that happen Okay, so this is your path to discovery on the internet this particular example I decide I want a red Honda CRV We have a world-class solution for that on the internet. It's called Google. They're down in Mountain View But what happens if you're just looking for Hondas? Or you're just interested in cars Or maybe you can't think of the name of what you're looking for and you just want to browse This is the problem that we're trying to help So that's probably the first misconception that I'd love to clear up today. Despite what you might have heard We do not define ourselves as a social network Hopefully that's welcome news for anybody that doesn't need another messaging app on their phone We really think that we're working on the problem of search We actually hear from pinners That Pinterest is a very personal experience. They don't go on there to connect with other people They go on there to fall down that black hole of discovering about their interests So you can do three things on Pinterest currently the first is save And you can save in a couple of different ways Currently you can either pin from the board of another user. Oh, sorry go back to discover You can either pin from the board of another user or another media outlet like for instance the New York Times And we have a bookmark lit that's a little tab that's on the chrome browser and it's literally like Bookmarking your page in a book. You just hit that button and it can go right to a page it's Perhaps pretty fitting that we started as a place to save if you've heard anything about our founder Ben Silverman he actually Spent most of his childhood as we understand locked in his room in Iowa Collecting and archiving the bugs that he had so Pinterest really started as a place for online collections But what happened after people amassed millions of pins was that we discovered that we we needed a better way to help people find those pins And so Pinterest search was born and today you can discover things in five different ways So you can type right into that search tab on the home page You can follow and then the boards and the pins that you follow will be in a home feed and you'll see those displayed There's something now called related pins. Many people think these are promoted pins or advertisements That's not actually the case These are actually based on an algorithm of what you've pinned previously and they're shown to you in an effort to Introduce you to new content. We have a category search You can search everything from art to technology and you can send a pin So for instance, how I use this is I find a recipe during the day that I think sounds good for dinner I send it to my husband and I hope he makes it in time for dinner And then we come to do and this is really the latest problem that we're working on We have something called rich pins and I don't know how many of you are familiar But we have six different kinds of rich pins and what they do is when you make when you pin something Which is a bookmark from the web it actually pulls in a little bit of extra information on the back end metadata and It can work in a couple of different ways so for instance if you have a recipe rich pin it will Automatically tell you what ingredients do you need and how much time is it going to take to prepare if it's a place pin? It'll drop it on a map. So you have a phone number and an address for easy navigation on your phone If it's a product pin my personal favorite You'll know where to find it if there's a price drop if it's in stock someplace. There are movie pins Which will give you showtimes ticket information cast information If you are most recent rich pin, that's pretty exciting was a partnership with Apple So for anyone who's tried to discover Apps on iOS sometimes that can be challenging. So now with an app rich pin You can easily find apps based on your interests and then install them directly to iOS So that's a lot of words. I thought it might be interesting to look at this In the journey of a pinner. So this is Kelly Pollock in the middle there actually met her a couple months ago and She sent us a letter to talk to us about how she used Pinterest And I know that sounds kind of crazy, but we get them a lot So we have a big bulletin ball bulletin board of of pinner mail where we start to understand more about how pinners are using the service So Kelly was a young mom of two in North Carolina and one day, you know, she went for her annual checkup and she found out that she Had diabetes and the doctor said to her, you know, I think you really need to consider a lifestyle change and She came home and said a lifestyle change. What's that? How do I define that? What's that going to be for me? I mean, you know, I'm not an athlete. I've never had an exercise routine in my life so she just went on Pinterest and she browsed and The first thing she found was a quote if you like quotes Pinterest is a great place to go for me I always find something original to write in a birthday card from their pro tip on that But she found this quote that said run no one ever drowned and sweat and She said it's out there on her board for a couple of weeks She didn't really do anything about it, but she thought about that and she thought No one ever drowned and sweat. I can try and then a couple weeks later she found this pin from Nike actually and It was a suggestion of the best running shoes for first-time runners So she made a purchase she bought some sneakers and she tells us that I wasn't ready to run yet I went walking every day in those sneakers, but I started to feel comfortable in them So then I went on and lo and behold I found a pin about local running groups in my town local trails the time it would take which ones to do first Now I had a routine and Then I'm really pleased to report one of the reasons why we invited Kelly to our headquarters a couple months ago Was that she actually completed her first marathon what she saw in the first? slide and She now runs a running group for young moms in North Carolina So that's her story of how she became a pinner So just to give you some stats and some size we've actually updated this since the slide was designed so There are about 70 million people worldwide primarily here in the US but now we're Rapidly growing about 30% of our users outside the United States and we've act they've actually now amassed 50 billion excuse me 50 billion pins 500 billion pins on 1 billion boards, which is kind of staggering if you think about it As our head of partnerships, Joanne Bradford likes to say that's like 500 billion pages of a magazine that somebody ripped out 500 billion pages of a magazine that you can access from your phone and mobile by the way is clearly the path Forward for Pinterest about 80% of daily visits are from a mobile phone So that's what you do when you're pinning But I as I understand many of you that are here today are also in charge of curating and creating content for organizations on Pinterest So I'd like to spend a little bit of time on is to share some of the tips that we share with big brands and Organizations on how they can be the most successful So here's what a pin looks like to me. It looks a little bit like a magazine cover It's a blank canvas. You have a nice clean image You have a title and then down below you have something called the pin description The pin description is both the most overlooked But also the most important of part of the pin that you want to think about The data that you put in that pin description is both the introduction that you offer to the pinner But it also helps index the information around search So you want to put as much in there that makes the pin helpful and tells the pinner. What's the information that's behind that? I'm telling you. So here are two examples. Okay on the right We have sunset at Poipu Beach in Kauai, which I was lucky enough to see with my parents And I hope you all get to see someday beautiful. I can look at that But it's important to remember that people come to Pinterest not to look They come to learn. So what can you tell them about Poipu Beach? Perhaps you want to tell them that it's on the south shore of Kauai that they can see Monk seals that they can go snorkeling with sea turtles my husband says never touch a sea turtle I don't know people in Hawaii tell you that But you want to put as much there that might be interesting to a pinner More helpful and you'll hear me say that a couple of times pin should be helpful But there's something that we see in common among all successful pins. It's the hacks. It's the how-to's It's the lists. It's things that people would want to rip out of a magazine Or put up on a pin board to remember to do for later Couple of other rules of thumb to keep in mind Detailed descriptions we talked about that step-by-step instructions how-to's Lists this is the secret of folks like Buzzfeed and the New York Times That are doing extremely well both on Pinterest and on the web right now is how many times have we seen that you know top 10 Sunsets on beaches top 10 ways to lose weight top 10 resources. You'll want in your community So lists are something that Do extraordinarily well tasteful branding is there any other kind and You'll want to keep the colors pretty subtle. We hear that blue much like being on camera We hear that blue is a good color But in general you just want to tone down any kind of branded colors and settings you really want the information to be foremost Text overlays. So here are some examples of some really High-performing pins and when I say high-performing I mean hundreds of thousands of repins in the last week alone The perfect messy bun No limitations then defy them from Nike Holiday safety tips from Pampers and you'll see that Pampers is sort of secondary to the information that they're providing there and How to make a snowball cake? I want to take a moment and pause on promoted pins and explain the difference between promoted pins and organic pins So about six months ago. We made promoted pins available too many of the brands that we work with And those are now available in category search They're available in your home feed and they're labeled as a promoted pin The way they work is they also follow our algorithm So that you see pins that are based on things that you've previously been pinning So we might get it wrong sometimes But what we're really hoping to surface is for instance if you know about me that I like to pin modern furniture and That I'm looking for a couch right now I might see a pin from West Elm on a gray couch that they have on sale Those are promoted pins. These are organic pins I wanted to show you folks that are just putting pins out in the ecosystem who was most successful in 2014 We have Nabisco on the left with sprinkle Oreo pops The theory on that is obviously it's a very colorful image It's a fun hack on a product how to take a product and then make it something different We hear that from a lot of brands that we work with One of my favorite stories is about Downey unstoppable. Does anybody know what that is? I didn't either. It's okay It is I believe something that you put in your dryer To make your laundry smell great, but it turns out When Downey went on to Pinterest what people were doing was they loved that scent so much that they were hacking into it and Using it for other kinds of products so there were pins on how to make a candle from that or how to make a sachet from that and What Downey actually did was to start and make those products So now they make products that pinners gave them the ideas for Ideas for long hair. Sorry to leave you out gentlemen and maybe it's important to mention that as well I think we hear a lot about how Pinterest is a product for women Someone said to me last week, you know, women are from Pinterest and men are from Reddit But I I like to let people know that men in the US are the fastest-growing demographic and Really when we see the Pinterest introduced for the first time to a market overseas that gender difference split is really 50-50 so our hypothesis is you know when things grow by word of mouth as Pinterest did that Communities women tend to refer things to other women tend to have similar interests to other women but really we're both excited and Very positive about the future of both genders and and being a place where people can discover interests of all kinds Next up I wanted to include this one to show you that a Very small blogger can be quite successful on Pinterest In fact many have grown their business on Pinterest and this was about the ultimate road trip We have a guide to Disney World at Christmas Again thinking about the kind of information that a pinner might not be able to find elsewhere organizing it for them in a list and Then easy restaurant style blender salsa. So how do you make something that's restaurant professional and a couple of easy steps? So that's great because those are fortune 500 brands with lots of budgets But today's conversation is about nonprofits and community organizations and how they can use Pinterest So I will be the first to tell you that I think this is maybe the third or fourth session that we've done with a community Organization or a nonprofit something that I hope we do a lot more of But there's less information based on best practices. So I think that that means two things for you guys one I think There's a lot of what we call green screen to Really become quite successful on Pinterest quickly And to really define what some of those best practices are so I want to give you a few of my favorite examples The American Red Cross Incidentally, they had a top performing pin last week again organic around earthquake relief in Nepal But what I love is if you look at their Pinterest board, it's a little bit like a museum exhibit So while they might use something like Facebook or Twitter to get the word out a better relief effort They use Pinterest to inspire both donors and volunteers. So these are all links to articles about their past iconic images And really hoping to let people know I believe the several hundred year commitment. They've had Operation smile anybody familiar with them. I Wasn't but it's an organization Dedicated to surgical repair of cleft lip and cleft palette And I think they're pretty clever on what they do on Pinterest because celebrities is content that does really well Surprise surprise content that does really well in magazines as well So a lot of people are browsing celebrity content and what Operation Smile has done is they've used Pinterest as a way to Aggregate all the coverage of their celebrity ambassadors around the world and they include a really compelling image of that celebrity So if someone's searching for Jennifer Lawrence, let's say that will come up And then they let you know what are the projects that Jennifer Lawrence is working on in relation to Operation Smile They take you to the event where you can find more information about their organization So a news aggregator And this is a slide that I actually borrowed From an organic meet-up that I went to last year of several thousand teachers Teachers are one of the largest communities on Pinterest What I learned from them last year is they really started using the service as a collaboration tool lesson plans Classroom displays Recommended reading lists. They might have a secret board. Yes, you can have a secret board for anybody that didn't know that So you can always not share what you're saving or collaborating on But interestingly as I talked to them they said, you know as they spent more time on Pinterest It was also becoming some place where they could get mentorship and ideas from around the country So we see a lot of connections forming between teachers based on similarities of students interests And they're not necessarily connecting as individuals They're not sharing personal information about themselves the way they would on a social network, but they're exchanging ideas Which brings us to everyone's favorite topic libraries The New York Public Library is the largest library on Pinterest both in follower account as well as amount of content And that and that brings me to maybe the third reminder I want to give you today, which is how do you measure your success on Pinterest? And one of the things that I would keep in mind is that any account can be converted to a business account just by going to business.pinterest.com Definitely write that down minefield of information there business.pinterest.com And what that will give you is a dashboard Of three different metrics and these are the metrics that we think are most important for you to pay attention to repens Click-throughs and impressions and the reason why all three are important is repens is the most common metric I take from you. I share to my network Click-throughs because you see Who's not just looking at the pin but also clicking through for more information and impressions How large is that audience? So when you see that follower count over here in the right-hand side and we hear that a lot from Media partners celebrity partners people who want that really big number so they can say I have so many followers Not that important on Pinterest. Let me explain that so The followers represent the number of people who are seeing your content because they're following you That is only a percentage of your audience as we talked spoke about in the beginning people can discover your content based on search based on categories and so that follower count number is actually going to be Much smaller than your potential audience size But back to how the New York Public Library is using it You know, they primarily use it as a literary tool. They have some cool stuff on past art exhibits that they've had But I see the most engagement with Recommended summer reading lists. They use it for book reviews of new things in the collection Just an easy place where people can see if they don't have an opportunity to talk to a librarian What are the things that you would like them to know? and last but not least You get to the Berkeley Public Library Who for those of you who don't know Rachel in the front row as the administrator of this board? Which I think is brilliant for several reasons Not only is it used as a resource Around books and periodicals, but it's really a community resource for Berkeley as a whole which is really what I hope the library is All about so there's information on Well, I'm gonna have you come up in a little bit and speak to specifics But there's information on their programming. There's information on their collections and then my very favorite It's about bikes the ultimate Berkeley accessory Um, so how to find your perfect bike for your size bury a bike trails And something that I really think is Both evergreen content, you know something that people can enjoy for many years But also a really great look at the inspiration behind the community So on that note I would love to invite Rachel up to talk a little bit about what how the library is using Pinterest And maybe we can have sort of a two-way conversation about ideas This is great. Okay. Okay. So here I am again This is one of the pages that we that we use on our website Like most people and most libraries you have a wet web administrator And it can be really difficult to come up with original content for your website without going through a long process And you may need to know HTML you may not we use Drupal on our website But even so it required us to do something like this We'd have to do a lot of original content We'd have to go out get a photographer to find a picture that we'd have to research it ourselves and write it up but the world has already done this for us and so we instead of Doing all that original work ourselves, you know as librarians were really Curators of information. We don't have to be the creators as well. So we found And we have a page on our website called popular topics and they're things that are really near and dear to us in Berkeley So we just got a new library on wheels that goes out in our community And this was one way that we promoted it with all sorts of biking information we had Twitter and Instagram bike rides where you could meet up with the library on wheels and and go around the city and read excerpts of band books along the way so lots of fun events that the In order to create a really dynamic web page about that it would take us forever But here we're just able to connect immediately to people's content. We're not taking their content using it We don't have to do a bibliography. It's already there Because we're not actually owning that information. We're just putting people in connection to things that we think Will be valuable to them. So this is one Typically these popular topics board correspond to our banner images across our website. So this winter we had Banner image that was books with snow and we had one for adults and one for kids winter themed books and If you clicked on the banner image, it would take you to a popular topics page with a bibliography of books for adults and teens and kids We're trying to get our Alexander Street press to get a secure server so we can have a playlist streaming right there Now you have to log in and these are all widgets that are available through your help page. You basically just copy the HTML associated to the playlist that you've created to make your playlist public and Pop it in but Pinterest also has a great widget creator So once you have your board you could go in create the widget copy the HTML Just drop it into any page and then up comes this board The only issue that we have and we haven't heard any complaints is that you have to have a Pinterest membership to access it But shockingly no one has complained. So we're assuming that everybody in the world is pinning Like we are on our breaks never during work time Except when you're paid to do it. Okay, so we had the winter we had a nice historic photo of A Berkeley blizzard in 1921 a picture of Cragmont Rock covered in snow with little tiny cottages covered in snow And then there's the Pinterest page which tells you where you could possibly see snow anywhere close to us There's a there's a YouTube video we found of a place like a mile an hour and a half away that has a Snow slide with a ramp that kind of brings kids I know and you can just go there take the ramp up. It's an automated ramp and then the kids in or two down I mean for east coasters We want some snow and we're gonna show people where to find some some winter entertainment And so we want to make people aware of what's happening in your community, but we also don't want to make kind of You know like a bookmark say or a flyer Even if it's in the nicest shade of green it's really we want people to be able to pull it up on their phone and have it right there and for us, this is a great way for us to Connect people in ways that we can't necessarily do if someone just called or someone stops by This is a great visual tool to just give to somebody and say Fool around in here. You can't believe what you'll find So we have winter We have We have a quilt show right now. So we're working on a Board of quilting we have an ongoing maker space at our north branch library and We always had Pinterest up and ready. We had the sewing machines out linoleum block cutting materials You know all kinds of craftiness and when people would come in and say, I don't know how to have these pants Internets know I will not Wish but they I could barely do my own but they They do There's great tutorials. It's like that great 10 steps to the perfect genes like how to do a how to do a blind hem on genes Which is incredible and it's hard to wrap your mind around it when you just want to wear those genes out that weekend, but We've put people in touch with lots of resources that we may not have a book on there's no book on how to hem genes I'm sorry if you find it, please some of the ISBN but We Really found that that was a great way to get people talking so even we'd have the projector up and the Pinterest up and we had a wireless Keyboard and we would pass it around and people would Look up their project and say, you know, I'm working on this. I want to try this and the whole Group that will come to our maker space would start looking at that pin board when they were away from the library Because we only had that event once a month and refer back and say, okay Now this is what she was talking about and this other guy brought in he was gonna make a hammock or a poncho for Burning Man crazy stuff that you know, we would never think to put up ourselves, but We would just pass it around the room and people would would pin what they didn't want to lose And I think that was a great way to let people know that it's accessible As far as internally we have a few people that can add pins to the boards So we invite pinners Can you hear me? Oh, that's settle You can have a group board. I didn't mention that so you can have several people collaborate and that's for both the secret board You're working on a project together and you kind of want to both pin there or on an ongoing basis So you can have several people managing an account managing a profile Many times this is a nice way to introduce one audience to another so you invite somebody on as a guest pinner Maybe an expert in your community on a certain topic and if they know Pinterest really well their Followers and people interested in their content will then see your content So it's a nice way to cross pollinate as well. Oh, we're actually doing this right now with we're doing a teen room renovation our first floor is going to be turned into like teen mania and We have a shared board between Myself the teen librarians the architects and the teens who are like a teen advisory board So once they have their account, they follow the board and then you can invite them to excuse me you can invite them to pin and it's a way of You know putting up ideas and putting ideas out there for other people to look at That's really I Think a little bit safer for some people because they don't feel like well, this is my idea and I'm really tied to it They can put something out there and say I saw this. What do you think? We do a lot of meetings Where I'll show a pin board and say these are some of the options because I find sometimes if you if you say This is what we're going to do people like No, but if you give people a lot of visual options to say this I like this not so much Can we do more of that? I like this font and you kind of pull, you know for brainstorming ideas What the elements are that really work for you? So that's how we use it internally Yeah One other maybe side note That I'd like to mention as well is with that embed tool and also on Pinterest We get a lot of questions about copyright both from publications that want to pick up the coverage But also from people that want to know how it works and one of the things I really enjoy about Pinterest is that the whole purpose of it is to be a Bookmark to lead it back to the original link and lead it back to the original creator. So While we are not perfect a hundred percent of the time and we work very actively to remove Copyright infringement. It's really the best way to credit an idea on the internet is to either pin it from the source Or to embed it into someplace because you will send the traffic back to that individual Most people are pinning because they want to get the traffic and the eyeballs from throughout the web We're going on the road later One other thing that we do. I don't know if how many of you curate book lists on line. Do you all make book lists that you put on your website? This is great because in your opac or if you use millennium whatever there's a there's an image of their book You can pin the image of your book and create a Pinterest page of all your titles. They're gonna go right back to your collection Which can be a lot easier. I mean we're using Drupal and you have to go in and find the B record and the long You know web address and then save it into another file then pull it back It's like, you know, it's a little tedious but this way it's like oh look at the pretty picture That's the one I want and you just it's so much easier than to go in and edit things You can just delete the pin and it's gone if if somehow someone's doggie the book or whatever But it's a really quick way to make book lists And to promote your own collection and bring people back to you because a lot of our pins do send people elsewhere But we're talking about Starting to to make book lists not just of good books out there in the world But really that are from our own website So as part of my job I usually tell speakers that you should never ask your audience to remember more than three things So I'm gonna give you just three things to take away today And then hopefully you'll hop over to business.pinterest.com To find more information. The first is we'd like you to think of Pinterest as visual search It is a visual bookmarking tool to discover and save creative ideas on the internet Two pins are very evergreen so unlike social network where something pops up Most of the highest performing pins on Pinterest are things that are there for a very long time so put evergreen content there and Lastly I think I'll leave you with opportunity which is as I mentioned before there are not Many public organizations yet taking advantage of it But there are really big organizations taking advantage and making a lot of money off of it So I hope what I can impart to you today is is to check it out To use it as ways to share your information and hopefully will grow your audiences And your goals as rapidly as the larger folks. Thanks so much for inviting me and I'd love to open it up for questions. Oh So mark is gonna is gonna do the questions. Yeah I don't know. Would it be helpful if I pulled up the Pinterest web page so you can see how to make the widgets that sort of thing Okay, I'd love to know too. Just as quick. Oh, yeah, should I know you got it a quick show of hands Who is actively pinning right now either personally or not right this moment, but I am We're about right at this moment And who thought it who would have defined it as a social network that that so I have an educated audience I should not be surprised Yeah, I think those are sort of the two questions But maybe if I could turn it over to you or if there are things that were either confusing about my presentation today or things I didn't address Thanks My name is Gina Kessler Lee. I'm from St. Mary's College Library And we have 1500 followers on our Pinterest page and though I guess Repins or other metrics might be more relevant for Measuring engagement, but we were very active on posting to Pinterest and now we are considering not because of the Requirement now that our users Sign in and create a Pinterest account in order to view our content because we were creating a lot of book lists Sharing it with faculty and we had like co-managed pages with departments so they could also Highlight stuff going on in their department. We could highlight relevant books But we're really wary of making our users sign up for something and you know, especially with you know privacy concerns and things like that so Yeah, I wondered if you could address that new requirement that blocks half the screen and says in order to see the pins you have to sign up Yeah Thank you for that feedback and I will definitely share that and you're not the first to share that I believe our current new user experience allows you to see one pin and then puts that screen up My pitch to you today is unlike other services on the web Please don't feel that they need to sign up with Facebook Please know that we take very little user information We know very little about our users other than I believe we ask a question about gender and interests to be able to serve you some relevant information we don't have personal identifiable information like addresses or other things on social networks and part of the reason why we do that is Does anyone get email from Pinterest? Do they pay attention to that? Yeah, so we send out actually 10 different emails a week Based algorithmically on what you pin So we really see that email and that account information as an extension of the product so what we're hoping to do is to send you other relevant information and help you discover more interests and because that has been such a Valuable experience and we've seen people go from Occasional users to monthly users to daily users using that that's the reason For the email sign up, but I hear you and it's definitely something we debate Just as a continuation of that especially with a younger audience like I didn't even realize that I've been putting up Recommendations from my middle schoolers. It's great. They can go look at it They can't go look at it anymore without setting up an account because they're not 13 You mean well because they're not 13 and because they have to set up an account. They were just viewing the content Yeah, so yeah, I believe the new user experience if they're not a registered Pinterest users They can see one pin or one board to get a sense of what the product is and then after that we will ask for that email information We are definitely growing what we would call our millennial audience and those younger users So we're definitely thinking about that How can the library get feedback from pinners? That's a great question There are a couple of different ways for you to interact with pinners again. It's not really a place where It's one of the reasons another reason why I really like Pinterest is it's a very positive place if you ever look at the comments as opposed to Other folks, you know other places where people might register an opinion generally the comments on a pin or about the actual pin and not one another Is to read those comments There's also likes. There's a little heart button that you can press But again the most valuable thing that you're gonna want to pay attention to are your analytics So by setting up that account and getting your analytics, you'll know what your top pins were in the last 30 days You'll know what's being repinned the most by what audience? And so I think really looking at that data is what we hear is the most valuable to improve your engagement moving forward Hey, I'm I'm a k8 School librarian and we've been doing a remodel in our library this year That sounds fine Pinterest board and I put things from my kids that posted tips from my kids images That's what I was finding my own which was fine until you started requiring a login and now they can't see the board I think I'm sensing a theme so I know I Know when I'm taking back to my executives and I hear you I promise you it's not it's not something that we don't debate on a regular basis Can you show us how you post an event like for your calendar for things going on? Do you want to do my demoing that for an event? Let's see. I Don't usually do the event. Oh, so how we would use this in an event setting Okay, so what we would do is so for example, let's go to our calendar Here's our events. So let's say for example We all want to learn about black hole space warps and and time machines obviously because you know That's right. So you can and this Computer doesn't have there's like a little pin icon that you have up here. You just download it to your to your bar Click on that and all the images on the page will pop up you click the image that you want to advertise I mean, this is kind of fun But that guy was so dashing that we might want to pick him it depends who you got You know, so you pick the image that you want and it will automatically Transport you through space and time back to exactly your page so whatever I mean, I I can't really do it right now because we don't have a Pinterest button No, you can cut and paste and then yeah, I'm gonna say something a little maybe controversial though Which is I love the thinking about events But again as somebody I spend a lot of time looking at top pins every day because I work with the media that wants to know What was the top pin dress from the Met Gala? What's the top pin pinned book? Is the things that are most popular on Pinterest are evergreen? So if it's an annual event or it's something that you're doing year over year that you'd like to draw attention to I think Pinterest is a great place if it's something that's a one-time And you really want to broadcast that to your community I'd use something like Facebook or Twitter because that's better for real-time information This is more of a collection and curation of ideas So this would be where you get the little browser button that would just go sit right up here and let you pin any images And that gives you it gives you a choice of which image you want. I'm having a real moment trying to find the widget one It's amazing how difficult it is to find something you use all the time when you're on a stage and people are watching you. Yes I'm just putting that out there I'm actually incredibly clever, but this is right now. Yeah, so you just you say get our browser button But for the widget to make that oh Yeah, okay Oh You know why cuz you're at about of interest instead of business Hey I'm hearing a lot of language that I normally associate with I guess the natural world You said things like ecosystem or organic pins cross-pollinate So can you talk a little bit about where that language and terminology comes? I love that comment I'm using language that we really use company-wide I've never gotten that question, but I'm wondering if it does go back. We Were founded by two scientists Ben was a pre-med student I mentioned he loved collecting bugs in his bedroom and I think he really thinks About information as a science And information on the web as a science. How do you collect it? How do you archive it? How do you share it? How do you make it available to everybody no matter where they are? So I think we do really think of ourselves as a scientific company But if I had to categorize us I would put us probably someplace between Apple and Google Which is the balance that I love so much of art and science a good place to be Someday I should say maybe not from an earnings potential yet, but from from an iconic perspective. That's where we'd love to be Because we look at a lot of data to inform things but given the rich you know architectural history of our designers we have a Extremely world-class creative team. We think a lot about what is also the aesthetic and artistic Product that we want to have so we spend a lot of time balancing data with what we think is the best experience for penners Great observation Do you have any version of a library at Pinterest headquarters? We have we do we have a book borrowing room So either books that folks are sending us from our brands or that they'd like us to promote on Pinterest Or something that somebody really loves we put it on the shelf and and share books that way a lot of readers I actually was just texting with a colleague a woman I'll embarrass her now and share her name Jamie Favazza And she is 25 years old and right now she is out at a networking event that she's taking my place for And I said well do you want to switch and see she said absolutely if I could talk about books all day long I'd be a happy girl And pretty much everything that we do relates back to some kind of Harry Potter or Hobbit reference for her So I will there were a lot of there were a lot of reading lovers At Pinterest so let's this is the widget builder. I know someone asked about that when you click here It will say Find which you let's say Pin we pin widget Actually build it Taking a second to load, but it will literally give you the code that you can use So I'll send this many times to a blogger to and just show them that the Code that they can use one of the reasons why in addition to making it look beautiful One of the reasons why a widget is helpful is it sort of sends traffic on the web in a circle? so People reading about that Pinterest board on a website Let's say can click through and come to Pinterest provided they have an account and they can log in And then for folks on Pinterest that may not know about the additional services or your website It's drawing traffic back. So you're you're not sending folks in a circle, which as you can imagine online publishers are a big fan of You know what I think it is. I'm not Yeah, I could do that. I've never done it in a night. I have to be honest. I've only done it I'm a Cromer. I'm a Cromer But obviously it works as I did it on our webpage. So trust me You can always you can always cut and paste as well You can cut and paste the link throw it right in and it will pull up the images I just love the tab because it's really easy to just really click with you know while you're browsing for article pins Which is one of the rich pins we have I love to do that So I'm on the web reading a bunch of different articles. I want to save it for later I hit the tab because we're not logged in this business. Hello. Yeah, another question. Okay, then I will We've all got limited resources as librarians Mm-hmm One of the things I'm having a hard time getting my head around is evergreen content on Pinterest Compared with the need for fresh content on our web page Where do we put our limited resources? Oh? I think you say every real-time content on social networks because we get that question a lot Like can I just put on what I'm putting on Facebook and Twitter and Instagram and all those other places and and the answer to that one is Probably not you really want to do something that's unique that is a hack that is helpful That is a list that is evergreen because that's the content that does well But to your formal question of where do you put the resources? between the web and Pinterest I actually think You know we hear from a lot of publishers the home page has to be fresh content There's lots of goodies behind there that you've probably worked on previously that is Material that is not being actively refreshed on your web page and I would think about some of those archives as things that you want to put on Pinterest Another question. Yes. Oh, I had two questions You know a lot of libraries have original content like photographic archives and things like that And I was wondering what your opinion is in terms of is that something good to put on Pinterest? photography is incredibly Both popular and powerful on Pinterest, especially iconic photography I can share that I think my board that is the most popular and that has been repinned the most are Iconic photography of celebrities So I do think that's something that would do really well But I do think you really want to include as much as you can in that pin description like we talked about So that people understand that that is that art that is from your community or We have a photographic archive of like World War two material and I think we have some other local collections You know so a lot of libraries have these local collections that I think yeah If we had more descriptive information, it might be helpful for people who are just looking for information on that topic On that topic and then it comes up and they don't realize that you know The library might be a great place to have an archive of that information. Yeah I think that's something that would do really well someone we didn't talk about today as National Geographic They're hugely popular On Pinterest and they do a lot with their archive Yeah, I would love to see you do that Okay, and then my second question was more kind of a user experience type thing Is there any way to turn off the recommended pins because in when you're when you're painting something You know then that screen comes up And you have to click through that screen to get back to where you are browsing and I could see from my own Personal experience or from someone managing a business page, you know that might get annoying for people Or you might just want them to stay focused on what your boards are another hot topic at Pinterest So she's referring to pins picked for you, which there are opinions about all over the board So yesterday I got a note that said thank you so much for pins picked for you. You know me better than my boyfriend Yeah, that might be another topic But we also hear from longtime pinners who have really spent time Curating their feed and figuring out who they want to follow and they use their home feed as a place to see all of that Information and now that there are a lot of pins picked for you They don't necessarily see that or interrupts the experience to your part to your point We are definitely playing with the balance of pins picked for you Again in that discussion of the balance of art and science What data tells us is that particularly new pinners particularly men Particularly people who want a lightweight experience on Pinterest really enjoy those Because it's surfacing content that they don't have to go look for But I think we're still figuring out and you know, maybe someday allowing some people to take more advantage of it Others to take less about what that balances If you're working with YouTube and you have hundreds or thousands of videos then they will give you a bulk Uploader, so does Pinterest have One of the most requested features We did make a bulk editing announcement at the end of last year So anyone who doesn't know that you can move pins very quickly from one board to another if you have thousands of pins But upload it an upload tool right now. No something. I'd love to see something I've seen in experiments and hopefully something will get out there I work on the historical photo collection here at SFPL The woman back there is talking about and I was just thinking about If we pin a bunch of photos and gave very descriptive Information people can re-pin it and wipe all that information and maybe misattribute it So do you have any statistics or information about what percentage of pinners? Yeah, like wipe descriptions and put in their own. I don't I'm interested in that So let me look into it and get and get back to you. I will tell you that most people do not change the pin description Yeah, I think that makes you a power pinner But for most it was funny I was you know talking about this presentation with my husband last night Who's been using Pinterest for about a year, which is about how long I've been with the company? And he said I had no idea you could change a pin description and most people do not so I'm going to guess that most of the time those things are not changed I Would hope that that information remain correct I think your best path there is that at least it's linking to the right source of information and getting to the right thing But yeah, I think good question that I'd love to look into To follow up with that if I may so if the description has changed The link to the original source the citation as it were the copyright credit remains That's correct. Okay, the link in the attribution will never change from where it was penned Do you have? Statistics on your user demographics? I can share what we've said publicly I touched on some of them, but let me go through that so In terms of user numbers we refer people to comm score I hope later this year will be Releasing some ourselves, but so we say that there are more than 70 million active users About 30% of that population is outside the United States. The majority is here About a third of all users are now male. We haven't given the number of what that is, but there's some math that can be done there What else do we say? Excuse me, and I should correct myself. It's a third of all new sign-ups are men So that's what makes it one of the fastest-growing demographics I Think I think that's all we really said publicly at this point I think as we grow more rapidly, you'll hear more from us. Is there something specific you're interested in? We do not but when you have a business account and we talk and you get those analytics you can see the ages of Folks that are pinning so you can see the ages of the people that are interacting with your own content Was it another question? Yes Is it possible to have a not turn them off entirely but somewhere you can check? I've been here. I've done that I don't need the new recommendations hold them back. I think it's a good suggestion I feel like many folks have said something very similar to that Maybe even myself in a meeting or two. So I think again as we I can tell you I worked At Apple I was a consultant of Facebook and I will definitely tell you that the Pinner experience And what pinners want? Is the guiding principle at Pinterest? So I think there will be more choice and more option as our product develops So I work here at San Francisco Public Library and we do have a historical photo Pinterest board and I highly recommend using that because it is our more popular board So and I've also seen folks pin from our historical photograph collection So that's a great one and people love it when you re-pin that because then it they're just so happy And I did notice and and it's a lot of men that like the historical photos. I was good. Yeah. Thank you for mentioning that Interaction that's a great one and then but I missed your talk So I was just wondering so sorry about that But I was multitasking Um, I was wondering if you had a suggestion of a limit on how many pins a board should have Because I've cut I feel like I may have expanded our photo when a little too much So I was wondering if like if just yeah, there's a limit much more of the guidelines that we give is about The minimum of amount of content that you want to put on there So I wouldn't worry so much about maximum content I might suggest you use some of our editing tools to both move those boards around and move the pins on the board so that you're putting Maybe some of the newer and fresher stuff up top But I can tell you from a minimum guideline perspective if anybody's interested with that, you know, whether I'm working with a Notable name who's coming to Pinterest or a media organization We usually recommend between 30 and 40 pins per board and that you don't launch a profile With a we you want to launch over the least 15 to 20 boards That is for two reasons one of somebody discovers you you want to give them sort of a robust sense Of the services that you're providing But also the more that you put out on Pinterest that can be searched and discovered in those five ways that we talked About the more that I call it. You know the life of Of the pin so the more places it can populate, but it sounds like you don't have that problem. So I would keep pinning Okay, so we'll do one more question and then we're gonna we're gonna wrap it up Thank you for bringing questions. I was worried I was gonna run short So I was just thinking you know in terms of events. So if you have a celebrity coming Who we have a lot of content behind her or him? So would this be even though it's a one-shot, you know event This would be something that people would want to know about and this would be something to go on Yeah, maybe one of the first things that I would look at and this is something the New York Times has done Really well is I might look and see if that notable name has a presence on Pinterest Another fun fact today is that actually most of the successful top pinners are people you've never heard of which I sort of love Because they're experts in a particular area, or they're just doing a great job at pinning But more and more as our audience grows you will find a lot of notable names on Pinterest And they will likely have a large audience So something you might want to do is is collaborate with their team on a group board ask them to pin to something So that folks see that I do think that's a nice way and that was you know, sort of the example of operation smile I do think that is a nice way to share audiences And something that are is a highly indexed search term our individual celebrity names Well, thank you so much for coming. You guys appreciate it. Thanks for bearing with me