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Published on May 16, 2012
This TV ad marks the launch of the new Halfords Summer Campaign written by DLKW Lowe's Executive Creative Directors Richard Denney and Dave Henderson and directed by Academy's Frederic Planchon. The ad follows 4 children on a summer family trip; a boy and girl from the 1970s playing alongside a present day brother and sister. The TV ad is set to the 70's anthem 'Into the Valley' by The Skids and brings to life nostalgic moments from trips and holidays that people look back on with fond memories. 'The best trips last a lifetime' sums this feeling of nostalgia and promotes Halfords as the launch pad for family holidays this summer.
This campaign will be supported by retail TV and press.