 Hi, all right. So many people in the waiting room. Cool, cool to see everybody again. I see that there's a lot of intro to architecture people and also some other guests, which is great. So, I know you guys are, you know, terribly busy with your assignment for the afternoon session, but so I'm going to try to keep it to about an hour. It might take a little longer. I do. So I see that already. Most of you have turned your camera off, which is great. So if you haven't yet, please turn your camera off right now and then we'll turn on the cameras at the end for the discussion. So we'll all like, you know, be able to to see each other at the very end. So please don't don't completely forget about the camera just turn it off for right now and also meet yourself. So, we'll be talking about social media today. So, you know, basically all kinds of posting, posing, all these different ways of the way that we exist on the Internet. And so basically have a short, well, maybe half hour or so lecture, and then we will kind of have a discussion so please, while I'm doing the lecture please write down questions and please write them down in the public chat so that other people can see the questions and you can respond to these and also feel free to if you see something that you like in the presentation and just, you know, give it a thumbs up or say that you kind of interesting or cool I want to know more about it. I will also share the Google Doc Google slides that I made with all of you so you can follow along on your own if you have a second screen, or you can just follow my presentation. It's kind of whatever you prefer. The Google slides also at the very end has some additional pages so you can. And I'll talk about it in a second but I would like for you guys to actually make your own social media content during this workshop. So, you know, obviously going to be really quick and fun and dirty but I want you to just experiment and do something maybe that you haven't really done before we talked a lot about means. And so, open that Google Doc and you know you can you can edit things at the very end. You can see more and more people coming in awesome. So for those who haven't heard it. I think everyone's already camera also perfect camera off meet your mic but you know, keep, keep writing things down. Don't be shy. There's going to be lots and lots of conversation happening so be the first one to post a question and then things will just, will just start flowing. All right. Oh, I should also just briefly just introduce myself so my name is become I for those who don't know I've been at the set for, well, seven years really first of the student and then faculty teaching visual studies classes and also kind of focusing on you know, various visual studies advanced classes and actually very much focusing on questions of the internet through, you know, as a sort of mode of representation. But I haven't actually really spoken specifically about social media. Yeah, so I think this is a new kind of, for me also very exciting lecture because it's actually something kind of new. In that sense that I think it kind of brings together a lot of things that I've been thinking about for quite a while in terms of, you know, the theory in terms of like ideas, but also in a practical sense. And I think in this last few months of, you know, isolation social distancing. I think we've all gotten to a slightly different perspective of, or maybe I don't speak for all of that thing for me. And social media has definitely gotten a different meaning and perhaps even more important. But it's becoming a more important aspect in our lives. And so, in architecture practice specifically it also has, you know, had a really large influence there's people who have very successful accounts and very and build successful communities through social media And recently what we've seen, we've seen it before but I think more specifically very recently we've seen political activism also enacted through social media. So that's something that I'll go into here a little bit as well. All right. So, without much further ado, I'm going to go ahead and just share my screen now. Here. Can you all see my screen? I guess, yeah. Awesome. Thank you. Oh, and of course I'm starting at the last page instead of the first one. So let me start right here. So, just to start with, you know, again, talking about sort of like the history and at the very end is there's going to be kind of a practical example of practical application of how we're making a meme in three dimensions. So that's what you just saw the turning meme. But, you know, to start with, I'll talk about generally, what social media is and how we use it. So there's actually, you know, a lot of theoretical studies and media studies that are out specific about social media is actually a very explored area. Oh, a black bar. In front of the presentation. We're seeing a little, yeah, there we go. It's it's gone now. Okay, great. Okay, awesome. I think that was just the screen sharing part. I brought a second screen today so I'm able to move things out. So please tell me first things. And I also have the chat on my second screen so you can also give me feedback there. Anyway, these are some of the books that I find I found particularly interesting in terms of like thinking about image making and, you know, social media as a sort of visual and rhetorical device. And throughout this lecture I'll be, I'll be sort of leaning on these sources and some capacity. I also made Google Drive folder with the various readings from some of these books. So if you're interested, you can also message me and I can make those available to students. If you want to dive deeper in some of these topics. There's also, you know, a there's also a whole bunch of literature trying to convince us to leave social media so to kind of abandon it or that our lives would be better without it. There's still arguments made for that, you know, or real real real sort of reasons why social media isn't isn't just good and I'm absolutely not, you know, an advocate of social media per se I think like all technologies it has sort of positive aspects and I think, well, these books are more anthropological in terms of like trying to understand how social media works in our lives and how people use social media sort of people who look at social media from the outside. These people are often sort of trying to give us a warning or trying to make us critical and aware of social media use and there's a lot of a lot of misuse I just want to say that as a disclaimer that this is an important part. But so if I'm talking enthusiastically about certain social media practices. Don't take that as an unawareness. I think that this is absolutely there but I think in terms of, you know, the architecture community and how it's being used them primarily showing positive examples that I think are actually useful and hopefully can contribute to practice. So, just quickly the structuring this presentation so what is social media is quickly talking about what it is. Then, you know, there is there essentially a big part of social media are simply spaces to socialize and then the word spaces here is very consciously used in terms of, you know, when you think of it actually those are those are spaces we can enter that we can do. For example, here kind of heavily biased towards actual three dimensional spaces. So AR VR and 3D desktop spaces, just to kind of show you a range of what kind of social social media or social environments are out there. I mentioned, you know, how activism social media, specifically in architecture has become really important in recent time and times and kind of became or kind of give a voice to certain communities and certain people who maybe haven't been able to do that in that way so I'll show you that. Another thing, you know, a question I think for everybody who's, who's trying to create content is like what actually makes it a post what makes something go viral, or at least popular right like what, what gets the likes so I mean, I will talk about that to there's essentially a set of qualities that a post has that is being reproduced a lot. And this is not to say that this is in any way, the only way to be popular just sort of one way of kind of analyzing what certain qualities are that tend to be popular. Finally, what are some tools that we can use to create this type of engaging content. Again, here I'm being quite specific to architecture. I think there's obviously a lot more tools out there in terms of what people how people are creating content but in architecture sort of thinking about the ability to show three dimensional spaces specifically I'm focusing on that. And then finally, I'll sort of show a little bit like a certain example of you know how to have a 3D a 3D model up onto the web and how to sort of make that into into a fun and engaging post. So, All right. Oh, did I share the presentation actually. Let me actually share this with you guys just so I'm posting that into the chat so that you can actually follow along on your own computer if you want. All right, so in the group chat you can you can now see the presentation. And like I said at the very end. At the very end, there's an empty slide and here you can post in your own ideas and your own sketches for memes as they come in so while you're watching, you know, use it as a kind of sketchbook and I can, you know, all the same page you can add more pages in or have your own page or work together one. But I just, you know, I personally like doodling. When I listen, not saying you have to but just want to want to give that as option. Oh, don't make a page here. All right. So, All right, what is social media. So there's, you know, lots of definitions flying around but essentially social media is a computer based technology that facilitates the sharing of ideas, thoughts and information through the building of virtual networks and communities. So, there's lots of different subcategories and here you can also see kind of Western group of different social media types, heavily dominated by Facebook that actually owns a lot of other social media types that are pretty popular. But obviously there's much more and it's like a changing ecosystem so this diagram gets updated every every year and you can sort of see how certain anybody who's been following social media for a while knows that some platforms become incredibly popular and then become less popular again. And here's a Chinese version of like sort of Chinese Chinese social media which you can see is a totally different group of social media, but that kind of fulfills very similar function. I think what is important is that when we think of social media, social media often only think of Facebook or only think of Instagram maybe or discuss a very big kind of sharing and networking platforms. But actually, even things like Spotify or Pinterest or any kind of platform where you can sort of have your own input or, you know, add friends or add other community members to your page are actually social media platforms. So for this class or lecture workshop, I want us to think of social media kind of in a wider sense so not just, you know, the sort of commonly used one but also sort of blogs of social media. Actually, Google Docs or Google Slides are absolutely social media so while you are now if you're if you're sort of watching this lecture, and you're looking at the slides and commenting on the slides or drawing something on the slides or actually, this is social media like we're doing this together and you guys are having an input on to onto this presentation. Hopefully. So, there is essentially Wikipedia again sort of like organized by, you know, by by a multitude of people and the ability to connect to others in the network. So Slack is actually a work platform, but that has a chat function that again, you know, you, you're adding people into it that it becomes like a collective collective form so it has many many different shapes, sizes and forms. And it really is, you know, I think what kind of for most for a lot of people are going to be person is most of what I'm doing on interest is in some kind of social media platform. Especially because I think a lot of a lot of my work actually is also online so using formats like Google Docs and Google Slides is also replacing paper replacing sort of traditional modes of working kind of on your own. In physical space, you're moving all more more of these things online into the virtual space in a kind of collective format. Again, keep taking notes and maybe you have a different idea of what social media is so, you know, think about that and we can, I'm happy to argue that question or think if that's actually maybe you want to have a tighter definition or maybe you think that certain things should not be considered social media so this is also just kind of a prompt for you to actually think about what what social media means for you specifically. So, here are a few examples of things that you might not immediately think of social media but I think are quite interesting so this is a gallery space in Mozilla Hubs which is actually for those of you who are into the architecture students will be using that to control us a tool to actually share our spaces and to navigate on spaces and I want to just show you a little bit. I just want to show you the, you can see me walking around a space right now on my desktop. And this is actually number 888 and it's just an exhibition room where, you know, you can see different drawings you can go up close. And it's, it's, so the social aspect here is actually not not seen because the social aspect is that you can be locked in at the same time and they can also talk to each other. So, it becomes, you know, for socializing and for contributing content therefore also becomes social media automatically. Then another example here is the Syarc End of Year show. So the Syarc End of Year show was a really fun two, three hour intense live event that was happening on Twitch. And for those of you who don't know Twitch, Twitch is a live streaming platform for gamers. So people who, you know, essentially are really into showcasing. So that's kind of how it starts. People are kind of showcasing live streams of their games and talking about it. So it's very much optimized for that. But it also really worked super well for architecture actually. Here's just a video of some of the content that was shown there. So a lot of it was a 3D live content that you could actually watch and importantly also engage in. So what made this a social platform was that there is on Twitch just sort of multiple modification options in terms of you can you can add a chat. You can add members to certain kind of pages and you can, and there was even one page that had a collaborative 3D model where people were actually building a three dimensional sculpture in Twitch. So again, you know, if they would have done that same presentation just on YouTube or on Zoom, it would have felt it would still qualify as social media in a sense, but Twitch sort of made it that, you know, the format made it feel more gamified and more social in a sense, especially for people who are already kind of used to the platform. And then, so these are all pretty recent examples because I think, you know, in the last few months, when people were, when schools had to rethink their end of year shows, they had to kind of get really creative and start to work on different methods. So here you see, Inda, which is another really interesting school that they actually uploaded their entire, their entire end of year show to Sansar, which is a 3D platform. Also kind of similar to Mozilla House, but even more advanced. And here you see a video of like the afterwards, so the students walking around in their own end of year show, in the 3D environment for sort of, you know, socializing. So you're pretty busy with the theme. And, you know, the social aspect of it also disappears after a while. I mean, they, they were in there for a certain amount of time, but then after, I went there later, I didn't actually, I missed the openings, and then I was in there all by myself. So sort of felt, it felt a little bit like the AA show that we just saw where the social moment only exists for a very short amount of time. So again, you could question maybe the social media only for a certain amount of time and now it's just an empty exhibition. But again, I'll leave that open to debate. And there's been lots of online parties, like really fun events. This is one called Club Cringe that has been really forward in terms of using 3D spaces and technology and it was hosted on VRChat for a while and then moved to Second Life because of accessibility so more people could actually join. But, you know, it's quite, it is definitely a social experience. There was, there was a kind of 3D environment where people could walk around. That was happening and you see sort of, they really build a custom atmosphere for these events. And at the same time, there was a Twitch stream, and people were kind of chatting in the Twitch stream and the music was playing there. So you can combine two different platforms that were both designed for very specific users and made them into one successful hybrid. So this is, I guess, a meta social media platform where things are, you know, used or hacked in a way that then becomes useful to that specific organization. And here you see something that is, you know, very typical of social media platforms in 3D. You see people having avatars and really customizing avatars. And as we will go into hubs with intro, you'll also have avatars and be able to customize those. Maybe not as great as these, but you can definitely make your own character. And then, you know, Zoom. I mean Zoom obviously is used for work, lectures, all these things, but it also is actually used for parties. And what I found really interesting here is that, you know, even people really wait for hours until they have the three seconds when they're on and they're dancing or they're performing. So there's definitely something here in terms of like thinking about how social media really works because you also get the spotlight or there's a moment when you are able to actually, you know, perform for everybody else. Otherwise, the whole thing would really make any sense. So this is a kind of interesting takeaway from watching these events unfold. And here another example, Club Quarantine, that kind of had a constant kind of ticker of seeing how many people are in there. So you also have even just this number, right? If that wouldn't be here, you would just go into a website maybe and think, oh, I'm just listening to this music. I'm put up by myself. But this number alone can bring the social media or kind of can make you feel connected to, you know, 1934 other people who are actually enjoying that same music at the same time. So this life aspect is really, really important here. All right. Are you guys good? Any like thumbs up or down so far? I'm seeing the chat. So, you know, talking about activism and social media. So, I mean, all of you have heard of George Floyd. Probably most of you have seen the video. I think that was, you know, social media at its most extreme in terms of activism or in terms of activism necessarily, but in terms of a short clip going viral and having a huge, huge effect. And I found this quote by Omar Vaso, who's as part of an interview and he's a professor at Princeton kind of studying social media and activism and what he said is part of what social media does is allow us to see a reality that has been entirely visible to some people and invisible to others. So, social media doesn't just become visible, meaningful change follows. So that was specifically in reference to George Floyd, but I think it's true for a lot of different ways that social media has been used in an activist way. So it's really about, you know, making things visible as simple as that. Here's some examples. So, very recently, there's a list came out on Google Sheets. And again, Google Sheets is also social media, right? Like everybody can contribute. You can see what our people are doing in it. I've heard recently of a party that happened on Google Slack. So here's also, or Google Docs actually, and people came in and like added and stuff. So this is a, you know, sort of political use where people are saying, okay, we people of our BIPOC, I'm not sure actually how to pronounce it yet, but those studios are, you know, studios of people of color are underrepresented in architecture. There's so many of them. There's literally, I think this list, I'm not sure exactly how far it goes, but it's a long one. You can scroll down and it's a long list. So just the act of making this list collectively and putting that online is, you know, you could call it social media activism in a sense, and it's sort of a way for people to bring out the invisible, bring out something that that haven't been sort of seen and noted before. And I've heard from friends that that list had an actual effect. They got more applications and, you know, feel seen. So it's an important tool or a way to kind of showcase certain practices. And then similarly, that was about two years ago, the city architecture man, this came out, which was also crowdsourced list and, you know, essentially exposed men who had treated women and, however, the women felt embarrassed. So it was, you know, the list range from subtle situations to very extreme cases of abuse, but the point was that everybody was able to anonymously write down what they had experienced and kind of expose these people in a very public way. So, again, you know, another way of exposure or another way of making the invisible visible. And very recently we've seen a lot of people taking using social media to take a stance or to take a position. So here is a quote by Leong Leong that, you know, when Black Lives Matter was really kind of sort of at its peak in terms of the protest a couple weeks ago, they posted simple statements just saying that they stand in solidarity and that they, you know, support the movement. But also very importantly, they said as architects we publicly acknowledge that no building is ever more valuable than human beings life, which is a very, very strong statement. And then I think what is interesting in terms of, and we'll get to, to, you know, the six piece, the reason some of the post is successful goes viral. At the end they kind of give people away, kind of action points or something, they suggest something that they had done. So they donated to certain organizations and they're, they're urging people to donate or to speak up or to do something. So that's kind of like a call to action here at the end of the post that makes it very effective. So it's sort of, you know, having a statement, kind of like broadcasting your own opinion but then also asking, asking people to do something about it. So, you know, there's been many, many different reactions and a lot of them have also been heavily criticized and it sort of felt like a very difficult time for people to actually communicate publicly. And that's also something I want to talk about the discussions to think about that have you ever, you know, thought like thought about what to post or is it the right time to post or did fill in appropriate. So that this is, for example, an example of something that went really well and here another example, very recently a few days ago, a friend of mine actually posted this, this accusation really of that that the med department museum in New York had treated her unfairly and based on on racial bias and, you know, that post is just people have shared it and that post is went, went viral and the med actually then published that they will take action so it was actually a really, really successful viral activist post I would say that that, you know, exposed a condition something that actually she had talked to me about years ago that was an injustice that was under her and crucial for media she was able to actually finally draw attention to it in a way that made it so strong that the med couldn't ignore it anymore that you know this very and the med is like such a powerful institution powerful institution so like to to sort of talk about the med in such a public way and getting this attention is really powerful. And then memes. So memes is activism, you know, are are out there exploding on the internet right now there are so many different pages and kind of growing every day and seeing new things. It's, it's really I would say if you if you're looking for a new way to be creative in architecture. You can start a main page with a few friends and and just published it it's it's it's a really fun endeavor and what I would say is, you know, as with everything there's just so much nuance and different. You don't have to follow a page for what really understand the political direction and orientation because memes are often not necessary but direct but sometimes they're ironic, you know, or sometimes and so people often misunderstand memes it's really fun to read through all the different things but I think when you're an architect and you start following these architecture pages you you'll start to understand these various references to things and actually, you know, for example, complexity and contradiction architectures in this book. And so you have to kind of understand that reference in order to understand the meme fully and you probably understand a little bit without knowing the book but it really just becomes funny to that community to that subculture that is the architecture community here so you know it's it's yeah and here you know here a rhino joke so for those of you haven't used rhino yet. These are, I guess, extending me but these are funny because essentially like taking a political statement but then using the rhino interface as like it's framing sort of misusing the sort of like subverting the idea of rhino is a neutral tool that you just used to make designs it's actually sort of here you're using in a critical way. And then, so this is the Uber meme and I'm actually so I'm curious if anybody know I'm sure some I'm sure a lot of you know but like maybe some of you don't know which one is the original one so that's why I purpose made this page a little bit confusing. And this is actually an analogue meme so it sort of started. It was made in the 60s by Bob Ventorian in Escobar in learning from Las Vegas so they, it's a very famous architecture book again same same authors as this book. And what they, what they were essentially saying is that there's two types of architecture that decorated shed versus the duck and, and so this, this meme was sort of like became this very famous icon of the decorated shed. I won't go into this but it basically just means a box that has like a big sign on top really what they mean is for that sort of signifies that outside what it does through a signage and not through its shape. And so, but what's awesome about this is, you know, so I'll give it away for those of you who, who haven't seen this before. Okay, I think I think a second and choose which one you would pick as original but. Okay, so this one is the original I'm a monument. And all the other ones on this page are, you know, memes or their copies they're, they're kind of like versions that people have made. And this is where it makes a successful meme is sort of not just that it's funny but it allows people to kind of engage with it and replicate it or just sort of put their own imprint onto it or their own ideas onto it. So here you see a protester recently, probably an architect I'm assuming who, you know, took that took that picture, took that drawing and sort of adjusted for his own for his own purposes. And here you see, you know, this again is sort of like an inside architecture job, as mentioning that the duck is another sort of trope from that same book and so it's sort of turning that duck into the decorated shed is sort of like a hybrid, a hybrid version of a job. But yeah, anyway, it's, it's, it's a, it's a classic. And also showing that memes are not actually something that is inside digital, it that did have an existing pre digital, you know, pre digital era and so it's just something that now I think has in a sense in that particular format of like text and image become great importance because it's so easily shareable on the internet, but memes are sort of like, you know, little pieces of information, or sort of discrete ideas that can be replicated actually have a much larger history. Here just another example of a really popular meme account by Ryan Kovnitski. He, you know, he's really like the, the number one means they're I guess office generation and gets interviewed for it and in architecture very specifically and here just some some of my favorite memes. We actually get an exhibition that features some of these memes a few years ago that was called meme GIFs and low-fi drawings here in New York and just some examples. So Joshua Citarella is a New York artist who extensively wrote about memes and political culture as well. This is another one of these things that I recommend as a reading. If you want to get deeper into sort of, you know, how memes are used in a political sense. So the particular essay is called Politigram in the Post Left and he sort of analyzes how meme culture actually helps or sort of amplifies people's extreme political positions to kind of drive them into like even more extreme niche places. So here's some screens of sort of popular meme pages that just create a sort of like fantastical positions that basically are parties of one where kind of one person just sort of narrows it into one particular position. Through memes and through kind of internet culture, social media culture, propagate their information and they become sort of pages for debate, for shitposting, for sort of, you know, various ways of expression that is very, very particular to that group, but also has a larger influence in society where people start to you know, follow these pages and get influenced by them. So it's sort of, yeah, just notes for reading if you're interested in that kind of stuff. All right, so everybody again, we're getting to the next chapter. So now, if you've been sort of, you know, vaguely paying attention, I think if you're, if you're, if you have any ambition to be a social media superstar or meanster or Instagram celebrity and architecture, now is the moment to listen. And even if you don't, if you just want to use it, you know, for your own practice or to share your own work, I think it's just interesting, interesting things to know. So the number one things that, and this is all after so, Lee Moore Schiffman wrote this excellent book Memes in Digital Culture. And so she kind of unpacked, she analyzed hundreds and thousands of samples and this is sort of like her analysis of what makes a post go viral or popular. And the number one aspect is positivity and humor. So essentially, people like sharing positive things because then some, you know, they want to be funny, they want their friends to think they're funny. So it's not necessarily just positive, it can also be something that isn't in itself positive, but that has humor in it. So 90% of our either has been a professional company to do humorous elements. So it's really a big factor in terms of like how people are sharing something is that it has some kind of level of puniness or irony. That's why you see so many ironic post also because even when people are making, you know, a serious statement, there's often like a hint of irony in that post. Another thing is provoking high arousal emotions. So this is what we've seen a lot and this is kind of some of the activists posted I showed earlier sort of like post that make people angry essentially. So it's not so much post that make people sad because when people get sad that don't feel so motivated to repost it's more when you feel angry and you also feel like there's an actionable item, aka resharing, reposting, reposting, we're editing that that actually you know leads to this kind of viral viral content. So if you have something real issue and you show a very clear way that it can be shared. That's that's not a good way to engage with the audience and then so packaging, simple sort of how does it look like or how does it sort of translate the most important thing here is that your the content needs to be clear and simple. So anything that, you know, we have a lot of other media for complex long-winded ideas or books, movies, all their stuff, but when you're creating viral content, the message needs to become distilled down to one idea, because by definition, you know, these media are very quick and so people have to understand it very quickly and it needs to be very very clear in order for people to get it. So clear and simple is just kind of prerequisite for things. And then one obviously is so it's got, you know, it's called prestigious if somebody's already famous or has a lot of followers that will help. But you know, that's not something you can always influence, but what you can influence is positioning so seeding strategy is simply like one important aspect of positioning that all of us can control is timing, what time of the day you post what time of the week even and also, you know, being aware of what's going on in the world and not posting when something really big happens in the news or I think there's sort of a lot of a lot of knowledge in terms of like posting at the right time, which I think is part of positioning, but then also seeding so sort of like either talking to people who have lots of lots of followers to kind of repost it. So there's helps and bridges helps our people who have lots of followers and bridges are people who bridge to some other group that is not connected to your social group. So those are sort of important seeding mechanism of strategies. And then finally, participation. So, again, this idea that, you know, people can engage with your content in some way. So either we sharing it through some kind of call to action, something where they feel that it isn't just something they're consuming but they can sort of share it or bring it forward. This piece, I mean, again, very sort of broadly and not not every successful post has all the piece at all. And like, you know, some of them only have one or two but most of the really successful and have at least like three or four of these of these characteristics, just because that really helps with spreading that news. And from that, I want to, you know, I want you to keep these in mind a little bit. And I see that people are not really posting any questions or comments so it's encourage you to to post it on the on the group chat just just so that we kind of have some discussion point at the end so be the first one we can do it. So, I'm not sure if you specifically actual examples of, you know, successful online content. In this case, actually, a few different ships that have an element of humor surprises, you know, like, like this guy who walks in and the painting that was previously still on the way. Or, you know, just sort of still image that all of a sudden these curtains are moving sort of an element of surprises here. And then here another, those are just beautiful architecture that that that are also part of that exhibition dimension to show you as references also like making kind of funny and kind of like effective. So here, you have these jumping windows, right, and you can see the shadow behind, which is also nice to come to account. The way you really see an orchid have a program that falls apart. Here's some, some more examples by fufu or probably with a partner, no, making Jeff's one very typical thing is just that kind of rotate infinity or kind of like have a loop going on where sort of one object or element keeps looping. So visually keeps going forever. And, or here we have a small aspect is being kind of draw attention and movement. So that's something that maybe adds to rivers. This is something specific to web culture. As I think very much used to drawing on paper right and printing things on paper and kind of having kind of print in mind. But when you're creating common for the internet actually really good to incorporate movement it just draws your eyes. It makes it often can tell a story about your, about your scene or about your interior or your, your facade or whatever you're drawing. So, you know, here you can sort of see the steam coming out of these things so you kind of have a totally different idea of what this would be. It wouldn't be a still image and it's also a really, really good way to show three dimensionality when even, even, you know, in these, these things that feel really activated, because there's a flight movement here. So, just to interrupt you for a second. Hi everyone is Lila, I just wanted to let you know because that your audio quality is compromised when you switch from video to video, and it takes a couple seconds for the video to kind of catch up in processing. So just be aware of you'll start to cut out a bit and also for the guests to know if you don't hear something that because saying because she's switched to a different video and and the audio quality is compromised. So go ahead and just pop something into the chat so that she can repeat herself because I just want to make sure everybody understands the audio is cutting out because the video is like too much for the for for zoom. So, just so you're aware of that. Okay, okay, sorry. Yeah. Many say from video to video when I switch slides or. Yes, exactly. Just take a second for it to process that. And so your audio is compromised while it's working on the video and then it gets used to the video so it, it moves on and then your audio is fine again but just so you're aware. Thank you. I'll try to give it some time to to load. Okay, everybody still could hear most of it, give me give me a thumbs up in the chat if you could follow the general just and if not also let me know so I can repeat, I can repeat certain things. All good. Okay, I also speak pretty quickly that's just kind of how things get downloaded from my brain so also tell me tell me if I should speak more slowly. So there's so much stuff to go through that I find interesting. So, the here, I wanted to show you two more websites or examples specific tool architecture. Okay, good. Okay, seems like you guys are fine. So here, this is actually a student of mine that took to one of the seminars last year, made this online exhibition now during quarantine. He is an artist, so he submitted a g-sub in a matter program, actually now works full time as a painter and visual artist. Jean Pierre and he scans his apartment in Chinatown and created this pretty vocal environment in which you could look at his work. The link, but again, you guys have the link. So if you want to, if you want to, you know, follow the link you can just click on the image and actually explore yourself. So here you can navigate and actually look at his works inside of this space. So I think it's a pretty wonderful way of using studio with us, you know, as an artist kind of drawing on his architecture experience and kind of combining the different formats. He's also calling an exhibition and making a poster for it. So he promoted on social media. I found out about it on his Instagram. So, sort of, and that is something I want to talk about now and sort of the last section of this is that, you know, the way that web publishing often works best combined with social media. But if you just put up a website and even if it's the best website ever that isn't that you don't promote in any way, then people are just not going to find it. So I know people often feel shy about, you know, publishing stuff on their socials, but it's really just, you can also just see it as an act of generosity in terms of letting people know about something you made. So, you know, also don't overdo it. It can be too much. But if you are very happy, then I found out about this. So I think it's a beautiful work, kind of use this in very personal ways. And then just one more example from a former or so recent teacher professor, Stephanie Lynn, she was teaching her studio for a couple of years. And here is her website and one particular project that she made, where she uploaded this really like a rendering, a 3D rendering onto website. And what's cool about it, what you don't really see is if you open this on your phone, and you move around in it, it moves spatially with your phone. It's like AR essentially, where it recognizes the angle of your phone and you can sort of walk around in a space on your phone. Right now you're just seeing it on the screen. But that is, yeah, I think this is quite remarkable because there's, it's very common for people to upload 3D scan models or 3D sort of realistic models. It's really like a beautifully rendered space that she uploaded onto her website. It makes it, you know, easy to kind of understand the spatial conditions, but it is only bound to one spot. So it's all, you know, like a 360 camera, you can't walk around in it. In this case, you can actually walk around and explore all parts of the space. There's different platforms. I'll be talking more about that specific part, the 3D upload part in the scanning workshop that's coming up in a couple of weeks, but just want to include that here also because it's an important part, I think, posting and posing. All right, so we're getting close to the end of this. You just sort of some tools that, you know, are, I like to use, and it's kind of like a very personal list, it's by no means complete. I think there's way more, but these are some, some tools that I find quite useful in terms of sharing content in terms of producing, you know, architectural content specifically. So maybe the most interesting part here for you guys is the 3D tools section that includes VR chat and Sansar, which second language are all 3D social platforms. For example, we saw really early on from the party, even from people, the schools uploading the end of year thrills are all living in that kind of space and we will be using that in Mozilla hubs. And then Sketchfab is a really powerful platform to upload 3D models to the web. And I'll show you that in a minute how that works because Sketchfab is really great because it allows you to use that 3D content in many different ways. You can use it for AR or VR and you can also use it for augmented reality, AR and VR is virtual reality just to clarify. But it also allows you to embed the content on websites, send people link to that content and so on. And so I want to end this lecture with another theorist, so Michael Connor is I think the head curator or the head of RISOM, which is sort of an organization concerned with the internet and archiving the internet. And just want to highlight this one quote which is digital culture is more about practices than objects. So what does that mean I think you know there's all these definitions but I think in the end it's a way of practicing and a way of sharing that is kind of specific to the internet. So that's really just the main point of this lecture is that when you're creating for the internet, you are kind of entering a large, you're entering a network and you're entering a discussion with many other people when you're on social media and you're also kind of allowing co-creation automatically because you're sharing. And so I think that as a sort of practice is important to kind of distinguish from traditional print based practice and architecture and that's just something where you also can take a position you can also say that's not for me I prefer, you know, I'm a paper person only. And this is not the way that I want to engage with architecture, or you're saying actually I want to become an activist and make the most variable post that, you know, will make my cause. That will highlight my cause or change something in the world or I mean there's many different positions and practices that can be taken within within social media. And here in this essay, he's talking specific about exhibitions, but I think it applies to social media and for architecture production as well. So what he's saying on an exhibition do not take place in a unified coherent space. So when you're creating something, it doesn't mean that it will look like that in somebody else's screen right they have a different size. So it's an important thing to remember that everything will be transformed. The poor image will arrive potentially because of network, you know, maybe the audio quality isn't that great in that lecture I mean I have no control over how you are receiving that content so that's kind of what he says about online exhibitions involve arranging a multifaceted mise en scene to accommodate an unfolding event which is literally what we're doing right now. Right, we're sort of creating a mise en scene, but that is unfolding live but we don't really know how where it goes and how it arrives. And finally, relations exhibitions as a whole are social processes. Again, you can say the same thing about architecture, publishing in essence and online exhibitions are social processes they are via computer networks. So, again, full loop back to the definition of what what social media is, it is a social process that plays out in the networks. Alright, to end, I would like to go back to this meme. I remember the original quote was I'm a monument. And so the super quick tutorial workshop that really will take only a few minutes, show you how to make how to make something like this so how to sort of make a 3D meme. So I'll show you dad, just sort of like the crucial steps. And then, and then we'll have, you know, a discussion from another 10 minutes or so. Is that good. Any thumbs up or down. Send me some stuff in the chat please encouragement. You guys want to see you guys want to see how I made this. Yes. Okay, okay, cool. All right. I feel about vanity need to need to get feedback. All right, cool. So, and I know. Okay, can you, can you still hear me. Okay, I think I have to reshare my screen because I'm showing. Okay, sorry, I think somebody muted me I don't know what just happened. Can you hear me. You just muted and unmuted yourself I think you might have just been pressing the wrong button. Oh, no, I just opened the rhino. And I think, but you can hear me now right. Okay, awesome. So, I opened the rhino file and did all kinds of things to my screen. All right, I'm going to share my screen again and open the rhino. Yeah, because I cannot just share my screen in general, I just only can share one particular software so I might have to switch back and forth a little bit. Anyway, you guys can see the rhino screen now right. Okay, awesome. So, I am not going to go into too much detail about how I made this part because there's lots of really great tutorials on the skills trails about how to create a 3D model in rhino. There's just one important and there's also tutorials about how to apply textures and how to sort of, you know, basically how to get how to get to this point. I mean, as you saw, I kind of took the original meme. And now, I don't know if you can see my photo now. Okay. Okay, so I was trying to show you in Photoshop how I made these textures but it's very simple. I just took the actual textures from the original meme, from the original image and kind of like skewed them and scaled them to fit onto a rectangle because obviously they need to be flat, right, so that it can fit onto this box. And I also made this pattern a little bit more regular because it looked very weird and twisted on that page. So, when you have your rhino model and you have all the textures on it like you want, you should do one important step. I'm going to show you here with a box. You just need to press mesh. And that will turn that object into a mesh. And you see how, when it is a rhino object, it is just a box and when it becomes a mesh, you see this little line going across like here. So that just becomes, it becomes a different type of geometry and it becomes a type of geometry that you can upload to the web. And again, we'll go into more detail about sort of how to upload more complex measures later, but importantly it's just, you know, when you just export straight from rhino, it won't work as well. The best thing is to mesh it first. And in this case, it's a simple geometry so I don't have any problems with it being very, very heavy. If you have bigger geometries, you might want to pay more attention to that. So the whole trick is then you say file, export selected, and then you export it as an FBX. So here, I already have it preset from set calling it 3D beam. You can see that folder that, okay, now I have to switch back to sharing my other screen. Okay, so now you can see my, you can see the presentation again, right? Yep. Okay. So, I was mentioning earlier, SketchBab. I saved on my desktop, which unfortunately you can see right now, but basically in that folder that I just made, I saved a file called 3D beam that I'm going to upload right now, the FBX file. So here, so when you get to the SketchBab tab, you have to upload button right here. And you just drag and drop your file straight in there and say upload file. And because it's a small file, it goes really, really quickly. And it'll just take like a few minutes to process. I won't make you wait, I just already preloaded it so you can actually see how it looks. So now you once it's done processing, you can actually edit your screen on the web, it should look, you know, very similar to the way it looks right now. And here you can set a few different settings, you kind of, you can play around with the background, usually recommend making it white. If you want to embed it on the web page, for example, you can play around with the rotation of the scene and so on. And then you can also set a scale in, if you would, sorry, I just have those people going. So here you can see how the object will look like in VR if you have a person in there, which is also pretty cool. So you can set the scale of the object in relation to if you're being able to see that in virtual state. So when you're done with your settings and you're happy with how it looks like you can change the lighting and so on, then you can just save your scene. I'm going to go exit and go now into my model so you can see the model. Okay, here it is loading. So when you published the meme, it looked like something like that in Sketchup. And when you have that, you can actually, you can just send a link to somebody and share it. So you can, you know, I can send this to you guys, I'm going to actually send it to you in the chat. You guys can see the, you guys can click on it and actually, actually rotate around the 3D. But you can also generate an embed code. So if I click on this, I can just, you know, generate an HTML embed code. I copied that to my clipboard. And I can go to websites. I'm going to Carpo website, which is kind of the website builder that I like to use for my projects here. You can see I really pre-did that. But essentially you can now just go ahead and put at that HTML code that you've created onto your website by going into code view. And so I'm going just to delete this part so you can actually see how it looks before I put it in. So this is how my website looks like normally, right? And if I want to add, I'm going to hit save and remove the 3D thing. Now if we're going to code view HTML, all I need to do is you don't need to edit anything. You just say, you just paste the code that you just automatically created here. You say, okay. And then you have it as a little window within your website. And if you want to change something about the settings, you can just regenerate it here. So let's say I want to make it bigger, I want to make it 2,000 pixels times 1,000. And I want it to be rotating the whole time. It regenerates a new code. It's copied to the clipboard. I go into code view. Copy it in there. And now if I hit save and I close it. For the next few hours, I'm going to have this meme on my web page. And I'm going to send it to you guys as well so you can actually see how it looks on there. So, you know, again, see how it looks on yours, but essentially I can all zoom around this video object and have it on my page. I don't worry if you didn't catch every single step of this, I will make a video explaining this in a little bit more detail, but I just wanted to show you guys the basic steps of that. I'm going to stop sharing my screen. All right. All right, this is the moment when everyone should turn on their video please. You all also now have access to unmuting yourself so if someone wants to unmute themselves to ask a question or to engage in dialogue you can now do that by clicking on just it should be in the bottom left or in the top to just like mute or unmute. But definitely do turn on your video just so I can see that I can see you guys. And, yeah, any, any questions or questions and also, I guess my question to you guys is, how do you feel about social media and do you have any, you know, attitudes or fears or positions towards social media that you have right now that you want to share. Maybe I guess I had a question, maybe more about the technical portion of it, although I'm happy to get into the dialogue as to like what social media does. I was wondering, for these more complex models. Do you have a sense of like what the platform is like that gallery space that you shared with us. Would that also be through Sketchfab. Yeah, you could, you could use Sketchfab but he used Modelo, which is very similar so it's more like a matter of what you, you know, personal preference of what kind of platform you'd like to use. Modelo is a platform specifically developed for architect, but there's, you know, there's a few different different ones out there. I personally like Sketchfab, because it gives me a little bit more control and allows to annotate things. But Modelo is also a really great one to try and I think when you get into a kind of stuff, probably should try a few different ones and see which one works for you. Thanks so much. So I'm curious, you know, what's your position towards, you have some problems with the debate part as well. Sorry to put you on the spot. No, no worries. Thank you so much for the talk I thought it was really, really interesting and really well done. I mean I personally have some questions from like an activism standpoint. And I thought the examples that you shared were really illustrative. So with the efforts that we have with like the student group that I'm a part of right like right now, we're trying to come up with like a social media strategy, and it is about kind of questions of packaging and questions of clarity and like a lot of the things that you were talking about, maybe not necessarily about the, well, I guess, virality but in a different way. So not so much leaning into the humor not so much leaning into the, you know, maybe the shock of it, because it's more of a solemn kind of discussion. I guess maybe just even hearing your thoughts about that like, what would you advise us to like how to lean into like bigger questions of like racial justice, you know, immigration justice is international rights. Yeah. I mean, you know, we can chat offline and if I would love to hear more about the specific project you're doing or specific issues. And I do think that the second point in terms of appealing to people's emotions or, you know, also their anger, it can be a very effective strategy and it's not, you know, I think there's something a little like marketing or dirty about talking about these effective strategies and it's not really how how I wanted to frame this talk but I did think that, you know, the analysis that Leymar Schiffman did in this very academic paper actually where she came to the six points was helpful for me in understanding or sort of thinking about a lot of posts that I had seen, for example, the two different posts that I showed that were from an after practice and the other one from a, this colleague that kind of exposed her journey at the Met, that actually, and I don't think these people were doing that strategically, I think they just, you know, we all have developed some kind of intuition with social media and I think they probably did think about the post a lot, but they had a lot of these elements and I thought it was interesting, you know, again from a more anthropological perspective in terms of what works or how does psychology really work to understand or unpack how this type of, how the sharing reflex gets activated. I don't think that, you know, in terms of it being a random funny whimsical thing versus it being a very serious social justice issue that in the end I don't think there's like precepts ways that one should be treated that way and that one should be treated a different way. I think it's very, I think there's also lots of really, you know, I don't know if fun is the right word, but like, ironic memes going around that deal with issues of social justice that can be very effective, you know, I don't think that you have to necessarily, because it's a serious issue, only address it in a serious way I think it can also turn it around or expose an issue through humor in certain cases. So I think that there's, yeah, pretty complex in the end. No, I agree. It's different different models, but I really appreciate that that part of the discussion so thank you. Because do you want to go to the comment that's in the chat. I can read it to the group or you can read it if you'd like you have a preference. Yeah, I'll read it. Okay, so here it says, not a question really but I think social media needs to be better defined. It's a useful tool and there are examples of where social media works, as it name suggests, but on the biggest platforms, and how 95% of people think of it. Social media is a misnomer. Hmm. Kevin, are you around Kevin? I'm here. Can you, can you expand on that? I'm not entirely sure. Yeah, I guess I just, when I think of it, I think if you went and asked, you know, anyone on the street, what do you think, what do you think is social media, they'll say Facebook, they'll say Instagram, they'll say Snapchat, you know, the big names, big platforms, TikTok, Twitter, et cetera. But then if you ask them, you know, what is your social mean or social media means, they'll talk about how it's a connective platforms that encourages your multi directional meaningful communication. I think those two ideas don't really go together. I think people are using Facebook or Instagram or Snapchat or whatever they're trying to put their idea out there and they're not really looking for discussion about that. Here's my opinion. I'm trying to get it out to as many people as I can, which is totally valid. Important tool that didn't exist before because it is bringing that level of communication down in flat name hierarchy there. But it's not, I think, the collaborative atmosphere that it's the other tools that you talked about really were. So I think, I think definitions are important. So I think you just need to think differently about how we look at these two different things. They're just very different, I think, and they're all long together with the names of social media. I was curious about that, I guess. That's a good point. And it's actually something I was struggling with and in preparing this lecture because, you know, what, and then as I said in the beginning, I decided to take social media in its broadest sense. You know, because I do think you can make an argument and there are multiple theorists and people saying that social media goes way beyond what, like you said, the person the street considers it. So there's, there's sort of the the colloquial meaning of it. And then there's also just sort of let's say more if you actually break it down to a definition, a lot more things, a lot more media fit into that. So I think it's definitely a somewhat elastic term at the moment, but I absolutely agree with you that it will be helpful to have more terms and more specific terms for these different groups. For example, the social VR platforms, I do think they're social media, but we don't, you know, how do you really differentiate them or would they, yeah, they're kind of like, they are its own thing and they're definitely separate and even, you know, Instagram works very, very differently from Twitter and so yeah, all I'm saying is, I think, I think, I think working on these definitions is like this is a good and helpful thing. Where do you find your access to memes? Do you have any favorite accounts? Also, I think the social media can be very useful to spread information, organize large communities, but it can become negative when it strikes from actual life or when personal information becomes available to unintended audiences. Yeah. Also, if anybody else wants to answer that question. I, yeah, I do have some favorite accounts, so Ryan Skavnitsky has handled a scab, I can share it with you guys on the group chat, he has really, really funny memes. And then there's a, an account called Dank Lloyd Wright, that's really funny. I can recommend that too. They're just, you know, somewhere between political and just like nonsensical. Yeah, I mean that, you know, and again, that was a bit of a disclaimer. Social media can be, and there's harassment that can happen. You know, I'm definitely sometimes overthinking, who else is sometimes overthinking what they're posting. A few people, not so many. Okay, most of you seem to be like, or you just don't. I mean, for me, it's definitely, you know, I want to be careful because there's also, yeah, thank you. There's, there's definitely such a thing as oversharing or people who are just, you know, you just have to unfollow them because they, they post like too much, or this classic idea of this like very curated life, and that applies to architecture very much. I mean, there's so many firms that have like very, very perfect pristine architecture profile. To me, maybe the biggest example is Jacqueline Gull's Instagram, right? Like it's, I mean, during Corona he went to Mexico and posted like a photo of himself, one month Mexican. It was just so inappropriate. It was like, okay, like what I, you know, and, but he's a public figure and there was immediately a lot of backlash from some of the accounts that I mentioned, that took that and made memes out of it, you know, so, but then is that harassment towards an individual person? I mean, there's a lot of, a lot of questions here, right? Like how, how, if someone is a public person, you can take their posts and really cool them potentially, or is that also not okay? I mean, on this very small scale of the architecture community is also, I mean, actually, I don't know if I should be talking about it. If you're like, Jesus, Jesus, Jesus, publications recently published a book that I got heavily criticized on Instagram. And I don't know if that was the only criterion, but I think one, it was part of why the book ended up being not published at the time where it kind of, you know, really drew it back and so it's, yeah, it's, I guess, in the end you can you know, there's a term for it, which is called cancel culture as well. It's a really problematic and difficult field to navigate, you know, because on one hand, it's good when people calling things out but can also have unintended consequences. One more question, and then let's go make some collages. I was going to just like, hi guys, I'm Lila, I'm the director of events at Chisap, and I just wanted to maybe just like the past couple of things I've been typing in. I added one meme account that you didn't mention which is Lobe bearing column, which the modernist hoe is their thing. I also would encourage all of you to follow McMansion hell on Twitter, which is another McMansion hell is like a fantastic blog and it's sort of like pre social media as social media days where like blogging was a much more popular thing than it is now, like actually just like writing down your ideas rather than it's sort of like pre meme, right. In some ways, not actually pre meme because memes have been existed forever but sort of pre means I just wanted to like bring up McMansion hell as like an option for all of you guys to think about but I want to just like think through a little bit like the negativity or the idea of negativity about like the idea of Bjarke being sort of like harassed or or or whatever and then also see back the book had some challenges and and the publisher sort of understood that I had some challenges but that social media conversation really pushed like power to like like more fully acknowledged and I think that's something that's really interesting that's happening right now. There were seeing a lot and I'm saying this as a as a person as an individual who's been you know working on social media and doing these things not as like a representative of the institution in the same way that because I've been teaching a class at GSAP but it's not necessarily a representative of the institution as it relates to this kind of social conversations but I think it's really interesting this shift that we have seen in a sort of like a democratization of like how power is distributed. And I think that social media really allows that to happen and I think that especially situations like holding power to account in a real way is just much more possible than it used to be. And I think that that's like really an important kind of thing to think about, especially as students or future students or future architects or future urbanists or whatever it is that you want to be to like think about how something like an Instagram account for you and your work and like your thoughts or like these memes is representative of like you as a whole person it allows you to be a whole person in a way that that just placing only your design out there might not and I think that that's something that the field as a whole is really struggling with right now and it's sort of like these kind of like back and forth and backlash is like can we be designers and you know lauded for our work but then also you know can you like someone's work but not like them as a person can you know that's sort of like this question of council culture right so I think that these this discussion is kind of just starting it's just starting to break as it relates to social media and I'm really interested in where it will go and something that I just like I think a lot about as a person who like helps students make things and does things with students so I'm really interested this is an amazing sort of like primer to like get you thinking about also like how you represent yourself as a designer and as a person in the world as you sort of embark on this journey so I guess that's kind of the message that I wanted to quickly pop in there are two more questions now in the chat which I'll so I'll pop back out and and let you answer but I just wanted to like leave that little yeah thank you yeah very much agree I think it's social media has been around for a long time but I think it has reached us with intensity recently due to you know recent events that that that I think catalyzed it in a totally new way for our discipline and I think that's why it is an important moment that's why you post it away that you guys will pick it up is so important because we don't know you you'll make it your own thing right and you'll use it in your own ways that that are just starting now so here okay we have we have three questions three questions the last one I just won't respond to are there any architects using tiktok in a different way I don't know the question to you guys I'm too old for tiktok but if you guys have an answer please just type it into into the group chat and the next question was is social media does social media encourage tolerance a kind of inauthenticity because it has inevitable poverty that's hindering social media activism should there be a concern thinking about black hashtag blackout Tuesday yeah I actually was considering if I should include blackout Tuesday in this but I mean I think there were just so many things that went wrong with that day and the way that I mean it was you know again when we all should maybe do a happy hour so we can discuss it and vent about like you know what everybody's frustration different ways with that I think it definitely tolerates inauthenticity I mean I think that's for sure but I don't think it hinder I don't think the inauthenticity in itself hinders social media activism I really don't think so because again activism you know is extremely effective on social media so and there's actually there's a paper about it that basically says well you know how how effective or how can you really correlate the use of social media with people going to protest and it is complex right because it's not just an easy like thing where you can say okay people have been using Facebook this much and then they went to protest because so many people are using Facebook so it's like a complex equation to actually figure this out and but I read a paper that actually tried to make an argument or bring statistics together especially in sort of regions that aren't using social media so heavily that like a certain increase in users did mean that people go to protest I mean maybe more familiar example here I think suddenly everyone was on signal I don't want to say why or telegram right it might have something to do with people wanting to exchange information that wasn't public so again I think I think that the inherent performativity at least in my eyes and again I'm happy to hear an opposing argument doesn't automatically hinder social media activism but you know open debate obviously and then there's a question of the last question I guess speaking of the I think it's interesting how social media plays a role in involving the public in conversations around who architects should work with if they should be limited at all an example that comes to mind is their reaction to be archangels meeting with the very controversial president of Brazil yes that was a huge social media moment and also got lampooned in lots of posts so Bolsonaro is a very right wing president of Brazil and there was this photo of like a bunch of guys being like you know after a meeting probably sort of showing off their newly made connections and I mean and yeah you know there is a social media phenomenon for sure and he yeah I mean I think I think it's I think the internet just has all this power to basically critique exactly this points and bring them out and it got I think it also got picked up in architects newspaper and sort of like more official and serious media and I think that's another interesting effect where you can literally just follow one of these same architects and start calling them out on things that you don't find correct and it might make its way totally different into totally different channels and that's that's what happened with that particular case you know yeah so I think I think sort of like that particular idea of sort of like art you know sort of who the client is is definitely something that I think has has a huge or has kind of become a huge and more important issue that's been drama I think social media even more so you could probably make that statement you know because people are more aware and maybe in the past he would have met that guy and it would have never been documented because he wouldn't put it out himself right it wouldn't really make it into a newspaper it's not that newsworthy but because he decided to be like hey this is my new buddy then it got picked up same thing like with the Mexican and he went to Mexico right the same same thing he decided to tell us all that he's vacationing in Mexico for a month I mean it was sort of a voluntary information that that got offered up okay one more question and then we're really close I think about it's instagrammification influences how instagrammification okay okay that is actually a good last question on that I'll close on that um so Sophia just asked how instagrammification influences the environment so that was a huge thing when I worked at the Met we called it the shareable moment so it sounds a little nicer than Instagram moment but essentially just means you should design something where people want to take pictures you know kind of background that you want to take pictures in front of so and there's certain qualities that these backgrounds have to have they're well lit lighting is most important they have bright colors strong colors and big patterns um or like you know that's also big sort of simple geometric shapes things like that photograph really well and create really good backgrounds and I have this theory that I don't know and I've recently discussed this with friends I hope that you know because right now we can't really go to physical locations and physical events I'm hoping that the instagramm background is going to disappear because now it's the zoom background right we're creating the zoom background so I'm but I'll leave that you know you guys decide you're the next generation but I mean I think our behavior in social spaces is going to change people still will be taking tons of photos but architecture was extremely complicit in that I mean it would even get marketed on travel websites it'd be like oh this apartment has an instagrammable moment in it right I mean and it became part of the developer language it became part of architecture language and architects you know really chose to to kind of emphasize that through their own social media and so I mean being aware of it is already amazing you guys are sort of like starting off on your journey and the fact that you're thinking about it now is kind of you know will make you very very aware and you can also decide if that's something you want to be doing or not um yeah I think I'll leave it for that and let you guys have some lunch and time all right thanks for coming and I mean you all have my contact I guess and so email me and send me your ideas and memes and if you have a cool meme send it to me I'll repost it I'll be your hub all right