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Published on Mar 9, 2010
This is the first TV spot in a new campaign for Zappos, the online footwear and apparel retailer. This spot was created by Mullen in Boston, MA and directed and produced by Aaron Duffy from Special Guest in NYC.
Full creative credits are:
Client: Zappos Aaron Magness: Brand Marketing and Business Development
Agency: Mullen (Boston, MA) Executive Creative Director: Mark Wenneker Group Creative Director: Jamie Ferreira Group Creative Director: Stephen Mietelski Senior Art Director: Jesse Blatz Senior Copywriter: Greg Almeida Conception: Jason Stinsmuehlen Exec Dir. of Integrated Broadcast: Liza Near Executive Producer: Zeke Bowman Visual Effects Designer: David Onessimo Graphic Designer: Allie Hughes Director of Account Service: Alex Leikikh Group Account Director: Bruce Gold Account Supervisor: Julie Carney Brand planner: Laura Brockway
Production company: Special Guest (NYC) Director: Aaron Duffy Executive Producer: Sam Penfield Producer: Mikha Grumet Post Producer: Crystal Campbell Head of Creative Development: Claire Mitchell Production Designer: Mark Newell On Set Supervisor: WeiTo Chow Puppet Designer: Lizzi Akana Consultant: Chester Tam
Editorial: Company: Rock Paper Scissors New York, NY Editor: Kirk Baxter Assistant Editor: Mike Horan Producer: Eytan Gutman Executive Producer: Helena Lee Executive Producer: CL Weaver