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Published on Apr 2, 2009
New Business Models is part of the Exploration Block in the Imagineering master course.
Business model innovation focuses on creating new value for customers through new products, services, experiences and financial models that redefine the competitive landscape. But to create a new business model, organisations must often reinvent themselves - they must transform their structures, processes, metrics and culture.
Guest lecturer Soren Kaplan talks about his experiences with innovation, organisation transformation and how the technique of appreciative inquiry can cause change in whole systems.