 and here in front of the entrance. And hi, so who are you? Hi, I'm Judith Stewart with TF Massive Technologies. And so today we're very thrilled to be showing that our Lumiere FlexTech displays are wrapped around this post at ID Tech X show in here in Santa Clara. So this is an extra large flexible circuit behind it. And so what we do is that we integrate flexible electronic elements to it, such as those flexible lighting elements. In this case we added those QR codes so you can find about the agenda and the exhibitor. But we can also integrate touch sensors as well to be interactive. So right now it's a little bit sunny, but a little bit later when it gets darker it's just very, very attention grabbing, right? It's beautiful, it catches the eye, and it just can't miss it. Nice. And then you have some partners in there, some customers that are using your setup. Yes, we have a couple of customers here at ID Tech X that are currently using our Lumiere FlexTech displays, which we're very excited about. Maybe they approached you in previous ID Tech X shows, right? Yes. Because they started a booth? This one we met through, that was our engineer, we met those guys through a different trade show. So this is Volterra, and so we wanted to showcase their technology here and how we can control our lighting, flexible lighting elements in there. You can change the colors? Yes, there's a color, and so you can really control everything here. And that's their core technology that we're using here. So we're partnering up to do it together. And this is a cool attention-grabbing setup? Absolutely, absolutely. So we have another customer here from Canada, which we're a BC-based company, so we're quite excited about that, that is using our Lumiere FlexTech displays, which are perfect for trade shows, as they are very portable. In this case, they used it, so we retrofitted it to a retractable display, a retractable stand, so they can literally pack it in a little bag, bring it to the show, put a USB battery on, and it's working automatically. And some of the other markets, maybe you didn't mention in the other video, put it in every month? Yes. So this can be used in the... Is it here? It can be used also for the entry decoration. So we're working on paneling all those flexible displays to make interactive wallpapers. So we're very excited about that as well. We're already in discussion with many manufacturing partners about that. So right here. Hi, and this is one of our partner, IntelliFlex. Cool. So this is very attention-grabbing right here. You got the Canadian... Yes, Canadian flag, and so you can't miss it, this cool glow that goes with it, and it's really easy to use. You just... You can plug it to the wall, or you can put a USB battery, and it's a turnkey. All right. Right there. And then to make it work, you simply let it out, and it starts by itself. Cool. All right. So it's only slightly more expensive than a standard poster, no? I'm joking, but there's a little bit more cost in there. Yes, yes, absolutely. So something like this would start at 480. 480? Yes. But this is where you are right now. It depends. Maybe with a mass production, you might be able to do a bunch of stuff. Absolutely. So you do a thousand of the same price economy of scales and everything. We're not a print shop. We are a technology company. Nice. And what are some of the other potential growth areas? You could do more interactions, right? More... Yes, yes. So in this case, we could have added the touch sensor and create some games. So one thing we're working on in the future is also having this dice games, where it will be two dice, the lighting will be flashing, and as you press on it, then you find out what's your price associated with the numbers. Nice. So that's what we're working with some of the big brands right now. You can maybe swap the light when you get close. This could be like a human body sensor, detection movement sensor or something like that. Yeah, absolutely. There could be sensors. So that when you walk by, you can collect data, the big data eventually. So this is just the beginning.