Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on May 15, 2012
Moscow pedestrians could meet and interact with one of the infamously charming Axe Angels through an AR bus shelter.
RussOutdoor wrapped 9 high-traffic bus shelters across the city and kitted them out with Augmeted Reality and touchscreens (the first implementation in Russia). Passers-by were intrigued when an Axe Angel appeard "on the street" and invited them for a chat. The Angel was fully interactive and talking back to the participants thanks to a remote 3G connection to a moderator. The conversation was recorded and participants could share the video by email. successfully driving to online and building a sustomer base.
Advertiser: Unilever Axe Agency: Initiative Media Media: RussOutdoor JCDecaux Period: 1st April - 30th April 2012
[Merlin] PIAS (on behalf of Wall of Sound); CMRRA, Sony ATV Publishing, SOLAR Music Rights Management, BMG Rights Management, UNIAO BRASILEIRA DE EDITORAS DE MUSICA - UBEM, LatinAutor, LatinAutor - SonyATV, and 23 Music Rights Societies
When autoplay is enabled, a suggested video will automatically play next.