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Meet the Axe Angel via AR bus shelter | BigBoard JCDecaux Russia

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Published on May 15, 2012

Moscow pedestrians could meet and interact with one of the infamously charming Axe Angels through an AR bus shelter.

RussOutdoor wrapped 9 high-traffic bus shelters across the city and kitted them out with Augmeted Reality and touchscreens (the first implementation in Russia).
Passers-by were intrigued when an Axe Angel appeard "on the street" and invited them for a chat. The Angel was fully interactive and talking back to the participants thanks to a remote 3G connection to a moderator.
The conversation was recorded and participants could share the video by email. successfully driving to online and building a sustomer base.

Advertiser: Unilever Axe
Agency: Initiative Media
Media: RussOutdoor JCDecaux
Period: 1st April - 30th April 2012

  • Category

  • Song

  • Artist

    • The Wiseguys
  • Album

    • The Antidote
  • Licensed to YouTube by

    • [Merlin] PIAS (on behalf of Wall of Sound); UBEM, Sony ATV Publishing, BMG Rights Management, CMRRA, SOLAR Music Rights Management, and 23 Music Rights Societies

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