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Published on May 15, 2012
Moscow pedestrians could meet and interact with one of the infamously charming Axe Angels through an AR bus shelter.
RussOutdoor wrapped 9 high-traffic bus shelters across the city and kitted them out with Augmeted Reality and touchscreens (the first implementation in Russia). Passers-by were intrigued when an Axe Angel appeard "on the street" and invited them for a chat. The Angel was fully interactive and talking back to the participants thanks to a remote 3G connection to a moderator. The conversation was recorded and participants could share the video by email. successfully driving to online and building a sustomer base.
Advertiser: Unilever Axe Agency: Initiative Media Media: RussOutdoor JCDecaux Period: 1st April - 30th April 2012