 All right, Lindsay here has a great question that I love talking about, which is documenting versus creating. That phrase came from Gary Vaynerchuk, and I've always appreciated hearing. The idea is instead of if you feel the pressure and kind of stress of creating content on a regular basis, maybe you ought to think of it as documenting your journey instead of like creating masterpieces or whatever. Just think of it as documenting your journey along the way, because the reality is if you publicly document your learning and growth journey in your field, you're going to grow an audience of people who are vested in your journey, essentially, because they have been consuming your videos or your writings or whatever podcast about you learning and growing in your field. Of course, you are going to be the one they think of in your field, because they are interested in your journey. They've been seeing you learn and grow along the way, and so you are the default expert for them. Lindsay's question is that very question is, well, would I be the expert if I'm documenting my journey and telling people what I'm learning and telling people the things I don't know? Am I still going to be seen as the expert? That's a very valid question. Gary Vaynerchuk uses the example of, let's say you want to become a world-class chef, but right now you're a beginner. You're just learning how to boil eggs properly or whatever. It's like imagine a chef who starts a YouTube channel on Instagram account or TikTok or whatever, all the above Facebook, and say, hey, this is the journey to becoming world-class chef. Today, I'm going to learn how to boil eggs. I'm going to put the eggs in, it cracks. No idea what I'm doing. I'm going to show you, as I learn along the way, and maybe see multiple takes and edit it together, or just a single take, an hour, like, okay, let me try to figure this out right now. Okay. So you don't just put the eggs into, okay, and then they show you, oh, and then maybe half hour later, they're like, look, I made a boiled egg. Now I know how to do it. Tomorrow, I'm going to learn how to make spaghetti, whatever. And then it's like every single day, this person is videoing their journey of how to look. And by month three, they're now making stir-fry this or whatever, or baking this thing. It's like, right? And by month six, by month nine, they're like, they're really, really learning every day. They're really, and they're showing you along the way. And they're kind of by default, it's just kind of growing audience. By the way, the more YouTube videos you upload, the more likely you win the YouTube lottery of having one of your videos go viral, and therefore having your channel become discovered by many people, but because the way YouTube works is by keywords. And just the more videos you upload, the more keywords are literally being out there for your channel on various, you put different things, I mean, imagine the chef, right? They're saying, learning how to boil eggs in one video, another, like learning how to make spaghetti, learning how to make stir-fry vegetables. It's like, all these videos are out there, and then of course, there's tons of other videos being out there, but some people will discover that, oh, this person is learning how to do this. How interesting. Let me see what they're doing. And then over time, like I said, nine months later, this person has become quite a better chef than most of us. You see what I mean? And by month 12, by month 16, now this person is like, let me show you the perfect way of boiling eggs. I've been doing this now for a year, and or, you know, every week for a year. And I mean, by the way, I actually know the perfect way of boiling eggs. I do a perfect, like soft boiled eggs, I can do it perfectly. So because I practiced a lot, like I could have documented my journey, my own journey, like I have the perfect formula that comes out perfectly every time. So imagine the chef has now like 12 months, 16 months, pretty damn good chef. Now if the chef were to, now people are following them to learn from this person, rather than just to kind of laugh along with the fact that they're like messing things up in the first six months, you see what I mean? Now they're learning from this person, right? And now the chef were to create an online course on how to make, you know, eggs, various kinds. And I'm like, yeah, this person, you could watch them. They know how to do it, and they know how not to do it too. You can watch them do it, right? Now, and imagine the chef started a restaurant, right? Now they have a following, and they're like, oh my God, of course I want to go to the restaurant of this chef that I've been following their journey. I want to taste the food in person, because now they're like, this is like a household name in my household, like I'm watching this person's videos, or reading this person's blog posts, or whatever it may be. So the secret to becoming an expert when you're documenting the journey is the fact that you are doing it consistently, and you are literally growing. And people are watching you grow in front of their very eyes. And of course, they're proud of you, number one. Number two, they want to support you, because they've been part of your journey. Like the aha moments you've had, they're having along with you. And that's like the most powerful way of making information valuable is to give people aha moments, like moments of realization. And how do you give people those moments unless you bring them along the journey, right? If you don't bring them along the journey, you're just like spitting out with some like, oh wow, that's interesting. But seeing your growth means now your information is much more valuable for them, because they have been there with you. So how do you continue to be seen as an expert when you're documenting your journey? You just have to keep going. In the beginning, you have to be willing. Remember that chef who can't even boil an egg, right? Think of that person. You might be in that stage in some aspects of your work. And you can say, hey, listen, I messed up today. When I work with a client today, and by the way, and I'll just give you one more tip on this, if you're going to say you messed up, or you're going to be invulnerable and say, today I'm not doing good, also include, and this is what I'm going to do about it. So the chef said, God, I just messed up. I just messed up the eggs. So what I'm going to do about it is I'm going to figure out what's the right timing for putting the egg. So but for a coach, right? And I feel like I really messed up with the client today because I kept talking to the client when I felt like they afterwards I realized they really needed somebody to listen compassionately rather than just give the solutions right away. So next time, my next clients, I'm going to practice it. And you see what I mean? You tell them how you messed up and what you're going to do differently next time. And people are going, way to go. What are people going to say? People are going to be like, yeah, you fool. No, people are not going to say that. People are going to say, way to go. That's really interesting. That's a good point. Yes, I wish more coaches did that. Or if they're a potential client or if they're a fellow coach, like, yeah, you know, I learned that lesson too. And they're just going to cheer you on. And then month after month of watching you do this, now you've become quite a presence in their life. And who are they going to think of when they need a coach like you or a service provider like you? Of course. So in fact, what makes content interesting is some kind of arc of a journey, a hero's journey makes the content interesting. If somebody is always just saying, I'm so good at this and here's the tip I'm going to give you today, it's OK. There's tons of content like that. But someone who's willing to say, I messed up today. Now that's interesting. You've got my attention. What did you mess up doing? Now you've got my attention. I messed up today. And then now I'm doing it this way. I'm going to try doing this way. So stay tuned, because I'm going to keep sharing with you my messes and what I'm doing a little differently to try to recover. So I hope this helps.