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Uploaded on Jul 13, 2011
At the 2004 TED talks in Monterey, CA Malcolm Gladwell talks about Howard Moskowitz, a psychophysicist who discovered that human preferences for food and beverages form in clusters of preference rather than a single ideal. Moskowitz' discovery consequently made a significant impact on processed food industry. Gladwell provides a particularly insightful example of Moskowitz' research impacting our current choices of spaghetti sauce.