Can You Replicate the Obama Strategy? | The New School for Public Engagement





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Published on Feb 11, 2013

Can You Replicate the Obama Strategy? Technology, Social Science, and the Campaign Revolution

Political campaigns have revolutionized the way they target, contact and motivate supporters. Strategists are taking the insights of experimental social science and marrying them to the corporate world's Big Data marketing tools. The Obama Campaign won in large part by using statistical modeling techniques to identify persuadable voters and to fine-tune persuasive messages. This is politics today and in the future—not only for elections but on issue campaigns for education reform, health care, the environment, labor rights and beyond. Who are the pioneers? And how might you apply their the strategies?

Center for New York City Affairs | http://newschool.edu/milano/nycaffairs


- Maggie Haberman, senior political writer, POLITICO.
- Sasha Issenberg, reporter, Slate, and author of The Victory Lab: The Secret Science of Winning Campaigns.
- Jonathan Rosen, principal and co-founder, BerlinRosen.
- Jeff Smith, assistant professor of politics and advocacy, Milano School of International Affairs, Management, and Urban Policy.
- Blake Zeff, political strategist, writer and commentator.

Study non-profit management, urban and environmental policy, human resources, and international affairs at the Milano School of International Affairs, Management, and Urban Policy, a part of The New School in New York City.
Milano School of International Affairs, Management, and Urban Policy | http://www.newschool.edu/milano

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