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Uploaded on Aug 29, 2011
This is the first of four parts of a session at HostingCon 2011 given by Jeff Hardy, V.P. of Business Operations at SmarterTools. The session was called "The Lesson of the Ten: Why Google and Microsoft Want Your Email". In the session Jeff discusses how email is still the most valuable piece of identity any one has in the online economy and goes on to stress three main points about email: it is valuable, it does NOT have to be difficult or expensive to provide and it is profitable and provides stickiness to an end user.