 Angen i gweithio, mae'r fifrwng Llywodraeth Cromtyn yn rhoi'r gwenedig gweithio gwrth gweithio'n gweithio. Yn y gweithio'r fifrwng y mi, mae'r fifrwng gweithio'n gwneud, mae'n gwirionedd y gwirionedd bob yw sipyynol a'r mwyafi. Rydych chi'n leolio'r ffwrdd o'r ffraidig o'r cyfrifydd am fifrwng gweithio, ond ddod yn cyfan gyda'r rhannol yn meddwl bod ydy y gallwn arferwyr yn ddeud. Mae'r roedd gyfan gyda'r grwp sydd wedi'u cael ei ddiwedd ar hydr capitalismau hefyd, a'r cyffredin gyda'r cymdeithasu gyda'r cyffredin cyffredin gyda gyfer cyffredin, bydda wedi gael gyntaf yu'r diogel, arwy a'r byw a'r bynnag o'r byw, yn ôl y diogel, cyffredin gyda'r cyffredin cyffredin cyffredin gyda'r gyffredin cyffredin cyffredin a'r ystafell ond hynny. Mae'n oedd wedi gweld i'r hynny'n cerddau rwy'n amlwg yw'r bydwodol, a mae'r ystyried o'r profiol o'i gweithio'r gweithio. Yn rhan o'r cyfrifion rhaid, mae'r ddweudio unrhywbeth i fynd i'r realoedd yma, y pethau'r ddweud o meddwl o'r ysgolwch â'r ddweud o unrhywbeth Ysgolwch yn ymddurol Cymru o'r wicipediach yw ei hofod o gwzir wedi'u gafodol i'r cyfrifio'r cyfrifio. This is something which we are now beginning to address and I have a lot more to think about following Lucy's talk this morning. Wikipedia is a community of interest we have until now ignored. But today I want to take a look outside our reading rooms, the traditional focus of an archive service to look at how patterns of use and methods of engagement with archives are changing.iad ychydig ar ein cyfnod o��od o'r newid oed gen i'w bwysig o'r cynhyrchu ynghyd, o bwysig o'r gwblion gael, o bwysig o'r gwblion gael, o bwysig o'r gwblion gael, o bwysig o'r gwblion gael, o bwysig o'r gwblion gael, i gydigio'r amlunog ac o rhanioel. Y ddefnyddio amloedd o gael y gwlad godifat a ydaw'r cyllid o agafill, i gydigio'r wnaud o Gweithio panodol o'r ddylistio cyfrydymaeth mewn. o'r archifau ar gyfer gyfan, ac mae'n ffordd i'r ffordd gyffrith ymlaen, ym gyfrannu ysgoliaeth ar gyfer gyffrith ymlaen, yn oed ar gyfer gyffrith cyffrith ymlaen ymlaen, sydd wedi'u gyfrannu ar gyfer gyffrith gyffrith ymlaen, ei ddweud o ffordd ymlaen i gyfrannu ymlaen. 2017-17 mae'r 50er anhyffrwy ofio ymlaen ymlaen. Ymlaen ymlaen ymlaen ymlaen yn cyfrannu ar gyfer gyffrith ymlaen, ac rhai ydych chieryddio newydd gydeithasfyn steadily mewn gweithryd ar gweith invitellus. Rwy'r clywed â'r fun unusediaeth heb yma yn dda ei eineud o boeth... ... ac iddo ni'n byw'r fawr tiad gyng clean iddo ar fydd ac d alone d reacted Siad. Roedd teud grapes ar gyfer'i phoeddfeydd iawn... ... a awardhe affectionig a'i newid eu partigiad... ... ac ibell, gallai'r waist帶ig ar iPad tan wreedden… ond mynd i'r llif Roedd unrhyw fyddwyr yn ysgolodd rhai ddweud o'r uneddiad ar y gwahau a'r uneddiad ymlaen ar y llif mwy flaen. Mae'r uneddiad yn gwneud yn ei wneud o'r sylwg byddwyr yn ei wneud o'r uneddiad ac mae'r amlwgion yn y llif ymlaen. Mae'r uneddiad yn y fwy fwy fyddwyr yn ei wneud i'r wyf yn y llif yn y fwy fwy fwy fwy fwy fwy ymlaen. Following graduation, many of this diaspora of Stirling alumni retain their interest in the university and the untaff potential of this community is something that I'll return to later. Our staff can also be subdivided in a similar way to our students. The university archives provides a working resource for current staff, as both as an institutional memory for administrative staff and as a repository of research opportunities for academics. On retirement, many former members of staff are keen to continue to have links with the university. In recent years a very active and successful retired staff association has been founded and the university archives has worked with this group on an oral history project recording memories of working and studying at Stirling. The group has recorded over a hundred interviews so far which have been deposited with the university archives and they've created a website to provide access to this material as part of the university's 50th anniversary celebrations. So in preparing for this talk, I tried to visualise how our most popular collections are abused and trying to illustrate the balance between physical use in the reading room and other ways of engaging with the collections outside the archive. So blue is use in the reading room and yellow is outside the archive reading room. All archivists in the audience could probably do something similar with their collections and it was quite useful to exercise and map in our current activity and our priorities. Thinking about this, I recently attended an ARA Scotland workshop on the Explorer Archives campaign and the vast bulk of the discussion at the event was about social media and online use for Explorer Archives events rather than physical events that were taking place in archive services. Again, another indication of the way things are changing. So just to briefly talk through what I have here, at the very top of the table we have our NHS Fort Valley Archive which is a well catalogue collection of hospital records popular with family historians who like to come in person to the reading room to carry out genealogical research. In total contrast to that, we have our Peter Mackay archive which is a collection of international interest which I'll come back to later and you can see how engagement with these collections differs. As I mentioned, the university's 50th anniversary has resulted in a marked increase in the use of the institution's own records both for reference and research in the reading room and in exhibitions and events across the campus and on social media. We've also have well catalogue collections with established academic audience such as our film collections including the Lindsay Anderson Archive and the Musicians Union Archive which bring researchers from around the world to our reading room. Finally in this illustration here we have the Commonwealth Games Scotland Archive which is one of the largest sporting heritage collections in Scotland. Now it's only been used by a handful of researchers at Stirling, however it's probably our most seen collection with thousands of people around Scotland engaging with the archive. And they've done that through our touring exhibition Hosts and Champions Scotland in the Commonwealth Games which began life as a small pop-up display at the Glasgow 2014 Games. Since then with the support of Legacy 2014 funding it's grown into a large touring exhibition which to date has visited 12 towns across Scotland recently returning from Larwick in the Shetland Islands and it continues to tour the country with dates confirmed for 2018 for the borders and Glasgow. So for most visitors to the exhibition that's the limit of their engagement with the Commonwealth Games Scotland archive but that's fine isn't it? Their experience of the archive is different but just as important and valid as that of the researcher in the reading room. The attendance figures for the exhibition have been very impressive but as Geoffrey Crosig outlined earlier in his keynote we probably need to do more to measure the value of these visits. We need to add additional evidence somewhere between the bare attendance figures we have for the various venues that the exhibition visited and the very nice comments that we have in the visitor's book. And we can however point to some concrete examples of the benefits to our archive service of this promotional tour. I'd argue that these developments wouldn't have occurred if the use of the collection was limited to the occasional visitor to the reading room. So firstly the success of the exhibition has highlighted the value of its own heritage to Commonwealth Games Scotland and they've increasingly put the archive at the core of their current events such as the recent visit of the Queen's Baton for the 2018 Commonwealth Games to Scotland. Secondly it's also provided an opportunity for educational visits and projects for the venues who have hosted the exhibition. And one example of that was Dumfries Museum who as you see here hosted sessions but also produced a feature for a local online television channel which is a wonderful three-minute promotional film for the archive and the exhibition which we had nothing to do it but we're delighted to see someone else doing it for us. And thirdly the increased visibility of the exhibition has also led to the growth of the archive through the donation of Commonwealth Games memorabilia by visitors to the exhibition. This includes some substantial donations of material from the families of former sporting administrators and competitors and this material that's been added to the archive is fantastic because it fills in the gaps in the official record. There's quite a lot in the personal collections of people who've visited various Commonwealth Games around the world and brought lots of memorabilia back from those games. And in parallel with the touring exhibition we've posted regular updates on social media using the hashtag hosts and champions. We became aware of a parallel audience for the exhibition on Twitter when we received a donation from a Canadian follower of these three mascots here which basically completed our full set of Commonwealth Games mascots. So that's a proud boast to have for any collection. And this guy here, the big bear, was the very first Commonwealth Games. I could give a separate talk on Commonwealth Games mascots but I won't. The first mascot was the official mascot from 1978 but it basically means for the exhibition we have a full set and they're now a permanent feature of the touring exhibition. For the rest of the talk I'd like to concentrate on a recent addition to the university archives and what we've done with them, the personal papers of Peter Mackay. Peter Mackay was the son of a Scottish family from the town of Dune just north of Stirling and he abandoned the promising military career in 1947 having risen to the rank of captain in the Scots Guards. He emigrated to southern Rhodesia to become a tobacco farmer but soon became involved in the anti-colonial independence movements which were sweeping southern Africa working as a journalist and writer. His important contribution to the struggle for independence was noted by the African historian Terence Ranger who described him as an unknown hero. Ranger also described the importance of Mackay's personal archive writing that One hopes that Peter's own papers will become available. They have survived all his migrations about central and east Africa and they have survived the repeated burglaries which his bungalow in Maron Deris in Babway has suffered. Peter Mackay died at his home in Zimbabwe in 2013 and his family took his wishes into account and ensured his archive was donated to the University of Stirling and huge thanks must go to Peter's nephew Rupert who travelled from London to Zimbabwe to organise the packing and transport of the archive and this photo here is the archive all packed up ready for its its long journey to Stirling and the collection arrived in Stirling in April 2014 in 28 large crates trunks and filing cabinets. The collection provides a comprehensive record of Mackay's journalism political activism travel photography and charity work his journals notebooks correspondence and papers preserve a detailed account of his life as a writer and political activist while the large collection of photographs taken by Mackay during his travels around southern Africa provide a stunning visual record of a continent during a period of great change so i'll just provide you a brief overview of the content of the archive it includes over six years of correspondence beginning in 1948 but many of the key political figures of the period in particular those involved in the independence movements in Malawi and Zimbabwe and his his work as a journalist has also reflected full sets of publications that he contributed to as editor or or as a journalist including Concord which was the journal of the interracial association of southern Rhodesia from the 1950s and Sopano an anti-colonial magazine he published in what was then known as Nyasa land which i've since learned from some academics was previously unavailable to researchers it was very difficult to find copies of this this this journal not every publication Peter Mackay worked on actually survives and the journal Chappupu which he edited was banned by the southern Rhodesian government in 1962 and for his safety and that of the other contributors to the journal Mackay destroyed all the copies of Chappupu in his possession but he he made sure to record the process and we have this record of it in the archive but at the heart of the collection is an extensive photographic collection over 3000 prints and negatives providing visual record of Mackay's life in Africa and his political activities everything from being on the safari in Kenya in 1957 to photographs of the 1961 Nyasa land election campaign and the first meetings of the Malawi conference party to images documenting the economic development and growth across the subcontinent and these buildings here weren't as I first thought the University of Sterling because they look exactly like our buildings but it's the it's the University of Zambia taken in 1970 the exact same time when when the University of Sterling buildings were being built so face face with this wealth of material our main challenge was how to make this collection available to an international audience we couldn't rely on our traditional methods to achieve our aims for the collection it wasn't one of our core collections we didn't have funding to support it all our focus as I'd earlier mentioned was on the university's 50th anniversary celebrations so our challenge was to identify an audience that might be interested in the in the collection and then successfully connect with them so in the in the autumn of 2016 we developed a crowdfunding campaign with the university's fundraising team it's the first time the university had tried crowdfunding and we were happy to be partners in this pilot project for the university archives the project provided the opportunity to open up this new collection of international importance through a programme of cataloging and digitisation and for the university's fundraisers had fed into their strategy of innovative fundraising aiming to engage with alumni in new ways the wide reach of the archive wide international reach of the archive made it a suitable candidate for crowdfunding with a key ambition of the project being to make the collection available to as wide an audience as possible particularly in Africa through a programme of digitisation at a time when heritage budgets are being stretched and competition for grants and awards is fierce this project showed how crowdfunding can provide additional alternative ways of obtaining support for cataloging and digitisation one one key decision that we made at the start of the campaign was to choose the most appropriate crowdfunding platform for the project because there are a lot of different crowdfunding platforms out there and our fundraising team selected crowdfunding uk has been the most popular platform for the charity and university sectors and also there was the fact that the additional attraction of a new partnership with the heritage lottery fund who are offering 25% match funding for heritage projects on crowdfunding so we were able to tap into that too and the funding that we sought for the for the crowdfunding appeal was to cover the cost of digitisation of selected material from the collection however digitisation on its own does not equal access and without our own in-house digital content management system we had to investigate ways of making this material accessible and available to key audiences so before launching the campaign we secured agreement with JSTOR the digital library suppliers to host our new digital content on their struggles for freedom website which is a resource freely available to researchers across Africa through JSTOR's access African access initiative programme and that agreement put in place a key promotional aspect of the campaign which was support to open up the archive to international audiences and basically it's just a quick illustration of the of the campaign web page and one key point to keep in mind is your project should include work that makes that makes a visible difference to your collection something you can promote and share to demonstrate the value of the contributions you have received from from people the project was launched on giving Tuesday in November 2016 an annual social media event at the end of November and I think today is is giving Tuesday for for 2017 and it was an eight week project which entailed extensive social media and promotional work our fundraising team engaged with our alumni community around the world was left to the university archives to investigate other contacts contacts and it was a case of tweet tweet and tweet again and the benefit of choosing the right hashtags was really important about getting your message out there constantly updating people about you know hitting milestones on the project is important too you've got to keep keep the campaign fresh and keep sending new messages out and this is just a very simple illustration of the benefit of using Twitter for projects like this and guessing your partners and supporters to spread the message for you so for the minimum of effort from your supporters brings maximum exposure for your for your message and through using hashtags we we have found Twitter accounts like black history heroes who have 35 and a half thousand followers who were supporting the campaign and retweeting our messages the crowdfunding website themselves would support it also our partners towns web archiving who were doing the digitisation they they they promoted the our fundraising campaign too so pleased to say that at the end of January 2017 we did it we successfully raised the 8 000 pounds we'd aimed to raise it a little bit more with 64 supporters over a period of 56 days and that money has enabled work to begin on the cataloging and digitisation of this important new archive with a key selection of publications and photographs having been digitised by towns web archiving so just to just to finish up basically just just to make the point that we should celebrate the success of projects like this and this infographic here basically summarises the success of the project and we entered into the herald higher education awards which was an awards awards organised by the glasgo herald newspaper and we got special commendation for campaign of the year for the for the project and basically the project shows how digitisation and social media can be utilised to open up access to the collection me but we haven't forgotten that the physical collection at sterling is also a unique resource for our local community of students and over the last couple of months a group of students have spent long hours in the reading room preparing an exhibition of material from the archive the physical accompaniment to the digital resources soon to be made available via JSTOR so having found my way back to the reading room i think i'll stop there so thank you