 Hi my name is James Huggman from a company called Future Platforms. Now what happens when a client walks in the door and asks you to pitch for the coolest app in the world? No seriously the coolest app in the world. Only trouble is they can't afford to pay for the quality for three platforms. They can pay for two. So what do you do? Do you let the pitch go or do you go ahead and build it? Find out what we did when it happened, that exact same thing happened to us at Future Platforms and why it affects you. I'll be in the auditorium talking about making cross-platform apps suck less at 11 o'clock on Thursday. Thanks.