 So the beginning of the year I came back to Israel after a lot of journeys and traveling and really awesome stuff and I had this commitment that I had I committed to doing an 800 people lecture. It was a crazy scary project that I basically committed to on a whim. I just signed the contract and It cost me 18 thousand dollars just to rent the place So, you know that if that's not enough I had two weeks to get 800 people there to make sure that it's profitable and it works and To make it even harder nobody knew me in Israel besides a couple of fans and clients Because actually deleted all my social media accounts when I wanted when I was in Den Penney's castle on October The previous year about four months before that So I need a quick idea to actually get a ton of people interested And to know me and I had to start from scratch and I had two weeks to get these 800 people So what I did I made this video and as you can see I scream here like hey I make more money than you your mother your father. It's in Hebrew. So it's muted I make more money than your uncle your grandma your grandpa and all of them combined And if you want to know how to do it too Come to this free lecture and if not you're pathetic that was pretty much like the gist of it was to be like Really really really provocative and cause anger because nothing spreads like anger anger spreads four times faster than any other emotion and The video got to a hundred thousand people actually made me somewhat of a celebrity here in Israel for a while and I managed to pull it off. So it 800 people didn't show up But I managed to get 500 people at the end and obviously there were a lot of other factors involved and You know, it's a really really cool big story that I can tell you sometime if you want just tell me in the comments But the point here is like look the video went viral. I get to a hundred thousand people within less than a week and I mean it was crazy. It was fucking insane and because in Israel If you get to a hundred thousand people In a video that means that you were seen by about five percent of the people in the country that use Facebook So I would walk the street and every single person recognized me So I had no choice. I needed to go viral and I chose to be hated Because my marketing producer at the time she told me look people are gonna hate you for this They're gonna fucking hate you But I told her I know I have no choice. I'm committed. I'm gonna make this happen So, you know on one hand here's an example how I did it again very provocative just extremely provocative and got a ton of clients and people to share it and You know and just look it can work like I like to talk about this a lot Explaining how attention is basically, you know, you can use energy like I do make five videos a day You can use money to promote it or you can just be really really brave So when you're committed and you really have no choice There you go, you can go viral Not not by being lucky, but by choice