 5 Ways Video Marketing Helps SEO SEO is changing. It has never been stable due to constant rollouts of new algorithms by search engines like Google. Failing to keep up with these changes can lead to a drop in your traffic and the number of leads coming in. You must employ new SEO strategies, like video marketing, to ensure your business does not get stuck in these after effects of algorithm changes. Video marketing involves using real-life videos, animations, or motion elements to promote your products, brand, and services. Here's why it is essential for your SEO. It increases time on page. It drives indirect traffic and backlinks from social media. It also adds credibility to your blog post. Video marketing helps you rank on the videos page. Videos with transcripts provide link-building opportunities. As you can see, video marketing has many benefits for online businesses, especially when it comes to SEO.