 We're back IBM Think 2018. This is theCUBE, the leader in live tech coverage. Three days of wall-to-wall interviews, thought leaders, experts, entrepreneurs, people making an impact. We're talking all things cloud, AI, blockchain, information management, information architectures. Welcome back, my friends. Thank you. Thank you. Always love being on theCUBE. Really is taking a look at our business and our clients and saying what is it that our clients need for their futures? Much more accurate decision made much more quickly. Transforming not just businesses and business process but actually transforming professions. The pace of change is so fast today. You've got to get something in your muscle memory that helps you change your business as much as it's operated effectively. We help them with how to be truly data-driven. That message really plays because all of our clients, big and small, are just challenged that way. The disruptive enabling that's going on with data. It's been more of a tech conversation but the business benefits that this enables. I mean just blockchain alone what that could do for efficiencies. And then what AI promises with the use of data to automate value creation. This is pretty spectacular. Positive disruption. Disruption in the positive sense in terms of how money moves around the world and assets and how we transfer ownership of assets. I mean the possibilities are limitless. So how do companies go from that distributed, bespoke silo data model into this core data model? That's a cultural change, it's a technology change, it's a people in process change. It would be very easy for you to dive bomb into a transformation effort and say oh I'm going to go get some smart computers and hire a bunch of people that know machine intelligence and natural language processing and all that stuff. That's not unimportant but the data piece. If you don't understand how data is going to be relevant to your business and your clients and their clients right in the future you lose. Of course to harness that data we have to apply techniques like artificial intelligence, machine learning, deep learning to really get the value out of the data. And then we have to underpin that with a multi-cloud architecture. System is guiding them through. Here's the internal data that's relevant. Here's the external data that's relevant. Here's how you can link them. We're working with 140 airlines, we're working with utility companies. When you think about the decisions that these companies have to make, yes the forecast is great and it's important but it really is, what are the insights that I can derive from all of that data that are going to make a big difference? Investors. Oh absolutely. The flow of information globally in real time has been around now for a while and it's about time it came to money. We do 8 million transaction documents a day in terms of this trading network we're adding blockchain to that as a way to ensure that transparency as well as speed of operation so we're really excited about it. And security. And security, huge. When a publicly traded company launches a smart contract for a decentralized application security is the highest priority. Millions of dollars are going to go through this smart contract. It's been regular practice in the cyber security world to type up code and to have it reviewed by a third party auditor. We're simply applying the exact same logic to the blockchain space. IBM is not competing with public blockchains. They're looking at it in a different way. They're saying hey you know you can have I guess private blockchains. They have a different use case. Correct. We see the opportunity in blockchain for things like customs decorations as a first priority but obviously the logistics network there's just huge opportunities here where far too much of this is really good. You guys should run the table on this area. I mean blockchain supply chain chain. I mean similar concept is just decentralized and distributed. The shared ledger will allow you to see where in the process your transaction document is being able to do that in seconds not weeks right going through that paperwork. So there's huge opportunities there. I fundamentally think it will be a game changer. And it all boils down to this notion of digital assets. We can tokenize all sorts of other asset classes commodities securities and even fiat currencies right where central banks or commercial banks can issue a token that represents a claim of on deposits held at some financial institution. You enable primary and secondary markets by creating a digital asset that can be bought by anybody anywhere around the world. This is a highly accelerated money transfer value capture value transfer environment. You can't take any chances. Yes. I'm excited because we're now adding in not just AI capabilities but we're also adding in collaboration capabilities. We want to make sure we leverage your expertise so your people your talent so augmenting them. People are going to be allowed to practice and use what's between their ears a lot more. That's going to create value insight new questions to be asked. AI doesn't take over. It's really finding the way to AI to really assist decision makers. Learn, interact and involve and integrate these data sets in order to give our clients speed. Let's talk about that. How does NASCAR take weather insights and turn it into a business advantage? What are you guys doing John? Real-time information hyper localized models designed around our event within four kilometers of every venue and remember we're in a different venue every week across the country. We take data off of airplanes. We take data off of cell phones. We'll soon be taking data off of cars. Multiple languages, multiple implementations and it's getting better and better. Whether it's healthcare, it's tax accounting, it's law and cyber security. We're seeing huge opportunities. Data paid off big time. Huge pay off. I got some nice use cases but on the outreach basis they got to go to the business users and saying this is an opportunity to leverage the data, leverage the software and AI with Watson and other things and then leverage the underlying technology, software defined storage, software systems that move to the blockchain in a decentralized and distributed way. Part of tooling is really about end user education and enablement. Instead of reading through a traditional manual or watching a bunch of YouTube videos, what if Watson actually surfaced? Here are some existing templates. Where would you like to start? And all of a sudden this kind of co-creation happens. You've got to get the underlying technology right. You always have to do that in the context of the business execution, the business deployment. Comes back to team. Right so we'll go to the high level team offering and go to market. The right team will make the right call. The stakeholders that matter is the business guys and the developers coming together. That is absolutely fundamental. You can't just throw money at developer programs and saying, oh we're going to win the developers, we win the date. We're learning from all the engagements we're doing and then that shapes the direction that we take the underlying technology into. Distributed and decentralized is the future of infrastructure. This is the secret, the success. This is where the winners are establishing the clear line of sight. This is a wrap from IBM Think 2018. Guys, thanks for helping us close that up here. Thank you for helping the co-host this week. John Furrier was unbelievable with the pop-up cube. No matter where it is, we'll be there. I'm John Furrier here in Las Vegas for IBM Think. We're out. We'll see you next time.