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ICSC Social Media & Technology

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Published on Feb 10, 2012

1. Over 50% of the world's population is under 30-years-old
http://www.census.gov/cgi-bin/broker http://www.census.gov/ipc/www/idb/wor... [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52% http://sasweb.ssd.census.gov/idb/worl...

2. If Facebook were a country it would be the world's 3rd largest and 2x the size of the U.S. population
http://www.socialmediawebsolutions.co...

3. A new member joins LinkedIn every second http://www.linkedin.com/news?viewArti...

http://press.linkedin.com/about "As of December 31, 2011 (the end of the fourth quarter), professionals are signing up to join LinkedIn at a rate that is faster than two new members per second." LinkedIn press centre and SysComm International


4. Generation Y and Z consider e-mail passé -- some universities have stopped distributing e-mail accounts
Source: Metro Commuter Newspaper

5. Groupon will reach $1 billion in sales faster than any company in history
http://www.forbes.com/forbes/2010/083...

6. 25% of search results for the World's Top 20 largest brands are links to user-generated content
Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results

7. Social Media is the #1 activity on the web.
http://www.huffingtonpost.com/2008/09...

8. 93% of marketers use social media for business
93% of marketers use social media for businesshttp://www.socialmediaexaminer.com/so...

9. iPads are replacing textbooks
http://www.inquisitr.com/138739/ipad-...

10. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.
http://googlemobileads.blogspot.com/2...

11. 34% of bloggers post opinions about products & brands
Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results

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