 You don't need to use marketing funnels. They're inauthentic and it forces people through a process that feels to them like a bait and switch. Instead, just be generous and caring in your content. And when you are selling something, when you want to sell something, be transparent about it. If your audience can sense that you really care about them, that you believe in the product or service that you're selling, then be upfront and let them know that this is something you're really excited about. And most of the time, though, be generous and caring in your content. That way, you don't need a funnel. You simply are building a genuine audience who actually cares to see and engage with your content. Then, when they're ready to buy, they will. Let them make that choice.