adidas x Parley: From Sea to Shoe

This is the story behind the first adidas x Parley shoe.

World Premiere: The first shoe ever made using Parley Ocean Plastic. The gillnet used to create the adidas x Parley shoe was intercepted by Sea Shepherd during Operation Icefish, a record-breaking mission to protect sea life from illegal fishing in the Southern Pacific.

The shoe has been created with adidas' most innovative production method: adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.

For more information about Parley for the Oceans:

· http://www.parley.tv

· http://www.oceanplastic.com
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• Category

  • Sports

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