 Okay step one of this engagement ad is we'll just simply post it so yeah post whatever you want to run on the business page first and then we just go straight to the ads manager so there's post number one and then below it post number two and never hit boost post never right never hit the blue button. We always want to come into the business manager so let's just open up another tab. Let's go to the business manager. Do you have your folders. Yeah, let me just get rid of all this stuff really cool. This meeting is being recorded. Okay cool so. Now all we're going to do is simply click the green button. And always we always want to make sure we're in the right account which I believe we are so I always look at the top left right there northwestern Christian Christian first completed yeah even when it's complete it's completed it's off it is off but it's still blue so yeah you want to get in the habit of just shading. Each one to gray. So that was that was the first you shaded the campaign now we click on the middle shade that one to gray and then we click on the third one. Shade out in a gray perfect perfect. Okay cool and then just X out one selected one selected one selected you can just X out and we just come back. Make sure you always X those out before you click the green button. Oh, because if you left one checked, then and then you go and click the green button, you're going to end up creating an another ad around that ad. That's still checked. So I want to make sure everything's unchecked. And how do I check this, you can either uncheck it there, or you can even hit the one selected the blue little thing. So it should be gone. Make sure it's gone here. Nope. Okay so it's gone there and then. Well leave it checked leave it checked because you're in that ad so leave that checked and then check each other tab check. Check that one that one's great check the first one contains. That one should be gray. Yeah I don't know what yeah that was already great yeah so now uncheck that uncheck that. And then now we start to know that new ad. So can you X out this top right your bookmarks just here. So now we just click the green button, and we're going to run engagement. So engagement is good when you're targeting a local area, you're trying to just get people engaged and stay top of mind. That's engagement but cartridge as you mentioned earlier it's really just for conversions, when you're actually going for leads. So that that car, the interest rate post in the future we need to be running that to to a cartridge page to a landing page actually capture the lead. Because engagement all that's doing is keeping people on Facebook getting people to comment which is good to when I'm targeting a local area. That's not bad. Right getting people to comment getting people to share it getting people to like it staying top of mind in my local area. So engagement is not not bad. It's just not going to net a lead. Unless unless that person comments and then you got that's where you got a micromanage so engagement is where you're micromanaging the post because and that's what you've been doing. You're your attention to who's commenting. That's micromanaging right I don't really like micromanaging like I want to just run the ad get people to get people to opt in and maybe get an appointment. That's okay but in this case we're just starting out so yeah engagement you'll just be looking out for post looking out for comments. You know and that's that's engagement so so right here what I want you to do is as we come in I want you to get in the habit of hitting right above the blue button there's that drop down. Just get in the habit of titling everything here so scroll down. Okay, here we just have our three titles so get away from the drop down. Yeah, get away. So so scroll down. So we have the campaign title the ad set title and the ad title and all this is is the titles so everything you see the background. That's what that is so campaign. Let's give it a name so which what what add this is what ad is it what image which video right so you want to make that as short and descriptive as possible. So when you look at the dashboard, you know exactly what add that is so mad annual meeting Napa 20 mile. The 20 mile doesn't go there just just the name of the ad. And if it's an image or if it's a video. So mad annual meeting Napa put image and then and then in parentheses in parentheses, because this is step one. This is the title of the campaign in parentheses engagement. So exactly which objective. It is right so we know it's an image we know what add and we know the objective engagement. The ad set. That's where we would put 20 miles because that's where we choose the budget that we choose the targeting is in the ad set so go to title the ad set something. And then the same thing down take away engagement. Maybe just put 20 miles or whatever your, your, your radius is and you want to stick to the same mile so you're targeting. Don't don't switch that continue to build that brand in that same exact radius 20 miles. And then the ad, you could just do the same thing I need image still are you just get rid of you know you can you can get rid of image yeah you can get rid of this is the ad set title. So all we really care about is, is the miles. And then maybe maybe put in there the budget, whatever, whatever the budget is 25 bucks or whatever like, you can you can add that there maybe if anything, maybe put that in parentheses. $40 on that. Yeah, see so. And then in the put that in parentheses and then the ad, the title for the ad you can just, you could just use the same as the top. But no, no engagement just just the just up to the image. So just mad. Just take away the engagement and just, and that's fine. That's the ad. Okay cool and then continue so getting in the habit of titling everything here just makes it easier. Thank you for that I that totally helps. Yes. So, boy continue and then now we go into the next step which is still step one, but over here we go categories we have to go because you're in the in the credit you're in the lending. So, click on categories and you'll always go with the top one credit. Yep. And maybe even always go with housing as well you can go with multiple. So just just just for compliance and really cover but go with housing as well. Okay credit and housing, and that's, and that's it and then we scroll down and we click next. That's step one. Okay that's campaign. That's the first tab. Now we come over here where we choose the budget and we choose the targeting. So we already titled everything at the top so we're good there. And if you end up changing it here, then just change the title, you know. So daily you want to go lifetime. Yes, and then you always want to start the next day. Yeah so make sure you always double check that because they'll always throw that number off for you. So, so that's 40 and then and then we'll change the date will always start at the next day at 6am. And then end time will be the same 6am. And so yeah just with it being the beginning of the month, you know really just because I know you're good at planning and scheduling and staying on track of all this stuff like this is what you do. So what I would do is I would just look at the next four weeks and really determine what that budget is. Yeah, and this is where it starts so July 3 to how long are you running for seven days or what do you what do you do if I do. Wait, this one. Hold on, we gotta go back to June. So this is today's right. This is, this is the end date. So, so this would be, it would be June 3 to what June 3 to June, June 10 and then I'll run a new one. Okay, the next one will pick up on the 10th. The next one will go live on the 11th. Yeah. So that $40 budget is it really 40 is it 40 times four. Or is it really supposed to be 25 times four, you know what I mean so just whatever the budget is just divide it evenly. Well I can run 40 a week. Okay perfect. Well 40 a week. I'm sorry, what did you say 4040 a week for the next four weeks, because I want you to the budget so so okay so the budgets 160 for the month. Okay, cool. Perfect. So then, okay good so so six. So, so just keep in mind our second ad that we're going to run goes live on 611. Right, and then it runs from there. And there's the other $40 that's at number two, which we'll do next. So, so that's there perfect 6am 6am good now we'll scroll down. So what we're going to do, since we actually have some audiences that have been built. Right, we have some audiences that that we've been targeting already, or that we've been we've been building already. So now custom audiences. Let's go ahead and put in the lobby video 25%. Let's put in the Christmas party. Let's let's let's put in even people who engaged with any poster ad. Let's put in the welcome video. Let's put in. There's no we don't need that one let's not let's not put it out. And then and then so those are audiences that we're going to retarget with this ad, and now go back up to the top, where you see United States, edit edit the United States no down United States. So right there. I usually see Oh there it is. Okay, it edit United States and then just put in Napa. And then just just go Napa 25. Okay, perfect. I think we said 20. I'm so sorry you know no no no do what you did do it do what you want. Yeah that's that yeah I'm sorry. And then hit enter, and then and then you're good so so at the top people living in or recently in. Oh, right. Only living. Yeah we want people living. Okay perfect. We'll scroll down and what we can do also which we really haven't done for other for other ads is we can go back up to the top a little bit. We can put in some targeting. Why don't we put in some some actual targeting. So go to click on show show more options right there below the blue dot show more options. Scroll back up. It's actually the word go back up. Yeah right here detailed targeting right below the blue dot click on edit. So if anything, what we can do is simply let's let's and when it comes to targeting and this this applies for local this applies for nationwide ads. So targeting and putting detailed targeting the actual keywords. It's good to go off of quote unquote interest. So people who have an interest in something. And so you'll target interest that you'll target keywords under interest which you'll see interest. Once we type something in, but then also it's also good to target people who have an interest in a top influencer. So, so again, in this case, you could you could probably put in, you could probably put in Christian, I'm pretty sure you can do that type it in and see and see what CHR is TI and nothing popped up. Go ahead and well savings is good to actually because actually know what because you're going credit. Yeah, you know what this is going to be very very limited because you're going under the category of credit and housing. Okay, because of that. Yeah, actually because of that you can't target many try to but but when you do target something like this what I was really trying to say is the interest, and then targeting an influencer. So yeah, I would be targeting in. I don't know if we're going to be able to but we'll check it, but but just giving you the the just planning personal finance, not even personal finance. I would be targeting people who have an interest in Joel Sting. I'd be targeting people who have an interest in what's that female pastor the popular one that's been out forever she's super super I love her. What's her name. She's been on. No she's been on TV for a super long time she's a she's a female pastor. Yes, yes, yes I'd be targeting her. So when it comes to targeting is good to target a top influencer in that industry, because those are people like a Joel Sting for example he has millions and millions of people who follow him. So if I can target the people who have an interest in him those are probably people who fit my my audience as well. So that's how you would you but but in this watch type in Joel Sting I don't know if I don't know if you're going to be able to target under the end of the category of of credit and housing. Yeah. Nope. Yeah see so, and then hit suggestions. See, it's only a few that you can actually that you can actually target. So, let's just open it let's just leave it blank, leave it blank and that's the reason why it's good to leave it blank because we're targeting a local area if we were really targeting the whole entire country then we would narrow it down with these keywords and influencers and interests. But if we're just targeting a local area 20 miles just target everybody target. That's fine. As long as we're retargeting our audiences, then that's good to so go down and let's let's go with, we'll go with automatic placement. Sometimes it's good to edit placement and just, and just have Facebook place the ad on one piece of the platform like the newsfeed for example, just there. And sometimes it's going to go automatic so let's just let's just and and we'll bounce back and forth sometimes we'll go automatic sometimes we'll go manual placement so let's just let's leave it automatic for this for this one. So we'll scroll down and hit next that's it that's step to that this is where I always get confused I always want to put some there but I don't need to. Yeah don't not at all. And really that's that's really for leads like if I was if I was if I had a certain budget and I was only let's say for example with your with your auto loan. Let's say we have a budget, but but we're only willing to pay X amount per lead. That's what that is. So if I put in $10, then then Facebook will make sure that I that I do not spend more than $10 per per lead which was cost per result. Right, is a quote unquote lead in this case so you don't need that for this at all. So here yeah we'll just simply select post and we'll find that post. I don't know if that's the most current one. Is there any way to look at it to make sure. Well, that one was was go open up another tab and just go to the post that one was posted on May 24. Yeah, yeah you can you can double check. All you do is click on it and then continue. Okay cool. And then you can always add the call to action button if if if you want. Put you might as well just for the heck of it just put put the website under call the action. Yeah, right there add button, and then you just put your your actual website. Now one thing, one thing that that that you want to try to do is try to try to see where that domain is registered who has access to the actual domain. We're on it. I mean I have the Google Analytics on it now the Facebook. Yeah you have you have the pixel on it but where was the actual domain purchased. Oh yeah you told me that but do I need that since we were going to do the Carter I didn't follow through because I didn't think we needed it. So if we're going to do cartridge then then yeah we don't need it, but but if you have the pixel on the page now, then we should we should use it because the pixels on it that's one thing that's one thing but that's only one step there's like, there's like, there's like, there's like three steps. So step one step one and I don't want to confuse you with with that we don't it's not even important right now but just in the future. So step one, which is what you did, you sent the pixel over to the website person, they put the pixel on the website. Okay, that's step one. Step two is now taking the actual domain, logging into where that domain was purchased and and placing a piece of code that we get from Facebook. So now we want to tell Facebook that this domain, my nccu for example.org, we want to tell Facebook that this domain is where the pixel is that so that's that's step two, that's just another layer of protection is another layer of data where we're now Facebook okay the pixels on it. Now we now we have Facebook's piece of code on the domain. Now, take each domain within the watch go to your website and this is super important and I won't spend too much time on this, and I don't want to overwhelm you with this but just go to the website. Now, now we could take each domain so click on anything go scroll down click on anything right now it's more right now run my nccu.org. As we click, we're now on a completely different website. So, so, so, so go back to something to click on something else. There goes. Yeah, this is a PDF go to click on something else. What we want to be able to do is we want to be able to get take a piece of code. Integrate it with the actual domain. So we can start tracking each click that's happening on the website. And we start just like we created audiences with your video 15% welcome video right just like we created those audiences. We'd be able to do the same with this. So anyone clicks on anything, we would be able to take that link and set up a custom audience and target those people I could target people who clicked on retirement I can target people who clicked I can have and then we can follow up knowing what they need. Yeah, well not not necessarily they haven't it's not a lead just yet. So we don't we don't have their information. Facebook has their information Facebook has the data Facebook knows that they clicked. So what we want to do is create an audience of everyone who clicked on young adults, and then maybe in the future I can run an ad specifically to them. Right, because I have my pixel on it. And because I have the domain registered with Facebook. Okay, that's step two and then because and then because step three, I then took each, each link and created a custom audience. Right. So, so right now you did step one you sent the pixel over that's good. We just need to get into the get it on my domain. Yes. Okay, integrate Facebook with the domain. Log into wherever that domain was purchased and add a piece of code. Okay, now you can easily send that to them. That could be something to saw what touch on that at the end of this call that could be something that you can maybe just send to the website guy say hey, here's a piece of code from Facebook. Can you log into wherever this domain was purchased and add this to the DNS records. So whoever's behind the website, they know about the DNS records they know where that domain was purchased I would DNS DNS DNS. So, so within wherever domain was purchased. Wherever there's there's a few different places where people purchase domains. Go Daddy is a popular one. So if I log into into go Daddy, I can go into my domain I can go to the DNS records every domain has this records and that's where you would put the Facebook code. Yeah, I will email her and ask her. Yeah, we'll get to that part but but yeah you have the pixel there we just need to integrate the domain. We'll do that later. So, so here yeah there's the domain domain there for for for now. And again that's just my point so by by putting the domain there people who click on learn more, they're going to go to that page. Right. Yes the pixel is on it, but I want the link set up as a custom audience. So I can go into custom audiences and name it web page visitors. Right, because they clicked on the learn more they went over to the web page, we track them, they're in an audience, I'm going to use that audience to retarget in the future. But right now we don't have access to the domain so we're not able to add that extra data, right so we'll do that later we'll do that later for now. Yeah we're good so hit publish. And that's it. So that is a full blown step by step engagement at that we've been doing. Yes, it's good when you're on a lower budget it's good when you're targeting a local area. To just stay stay top of mind with engagement ads. That's not that's not bad at all. So when you hit publish. Sometimes and I've seen this happen many many times now it gets stuck like that. So when it gets stuck like that, all you're going to do is open up another tab. So just open up another tab, go back to your bookmarks go back to ads manager, and then you'll simply push it through from over here. So, Now you're going to click on the blue button at the top pending or the review and publish the three that's what's pending is the three tabs. So all we do is publish it here, and it should push through right away that blue at the bottom should turn green. And we're good so now just close out the other tab. Close out this one, close out this one. Okay, and then and then we're good so now that ad yeah leave that ad is scheduled to go live tomorrow at 6am. Thank you.