 Hey everybody, JR Fisher here. Welcome to Wednesday morning. It is the what, 9th of February, 2022. What's going on, Wayne? I just saw him pop his head in here. Good to see you here, buddy. We're gonna have a good session today. We really are. I'm gonna talk about zero or low volume keywords. And I'm gonna tell you how that even came into my mind the other day. But before we get started, make sure you subscribe, hit that subscribe button down there. Don't forget, ring the bell. And look at that, it rings a couple of times. Don't forget to ring the bell. Turn on all the notifications so you're notified each and every time I go live. Man, I feel lucky today. I feel lucky today to be alive and to be able to talk to you guys and share this stuff with you. And it's funny, you know, on your phone, it pops up memories from, you know, the past or whatever in Facebook. And I saw the memory of us pouring our foundation to this house that I'm sitting in right now. And I thought, wow, you know, it's been a year since they poured the foundation of this place. We moved in here in July, I guess it was. And shoot, it's already 2022. We bought the land in 2020. November of 2020, I bought this land to build this house. And wow, it's gone by fast. And I gotta thank all you guys. I gotta thank everybody out there because everything I have has come from you guys. So I owe you a tremendous amount. Okay, all my income, my food company, my training, everything, my ad revenue from YouTube, all comes from you guys, you people who support me. And I thank you from bottom of my heart, I really do. I mean, you've allowed me to live a really, really good life since I've gone online. I've got to meet some really cool people. I mean, I really appreciate you guys. As a matter of fact, say hi in that chat section there. Click in there and say hello to me. I love to hear from you. I love to hear your comments. I just love to interact with you guys, I really do. And the other day I was working on my survival food site and I hired a guy and we're doing some keyword research because we're SEO in the entire site. It just, we've switched it over several times. It just needed a revamp of SEO. And it's a really deep dive thing. And I got to thinking, all the keywords that I want to focus on, and that's how I started this research, are ones that are used a lot. There's a lot of competition. But is it true that I should maybe use some low competition or zero search term keywords? And I came across several articles and I want to share with you some information on that today because I think we kind of overthink this. I think we tend to sometimes write our content or make our pages based on what the keywords are instead of what people are really interested in. And you know, there's so many reasons why you can't always trust the data for keywords. And I want to go through all that today. But the thing about optimizing for zero volume keywords is that you probably shouldn't overthink this, okay? If those keywords don't deliver time or money or whatever is wasted, but you don't know if you don't try. It's like anything else. You just got to try and see what's going to happen with it. So I've given it a lot of thought and I've gone through it. I've looked at a lot of the data and I want to share that with you guys today because there's some really profitable things we can do. Optimizing for zero volume keywords. Why would I do that? I mean, ask yourself your question, you know, why would I absolutely do that? And there's a lot of reasons for that. I get that optimizing for zero volume searches seems like the literal antithesis of good SEO and content performance. However, there's some reasons why you should think about it. If I were truthful with you, I would say, well, writing what I was going to talk about today, I had kind of an itching to put more keywords in my title and all that. Ones that I knew that would get people. The safety is in numbers, right? I know I'm going to get CPC. I know I'm going to, you know, be better in competition and keyword difficulty and all that stuff, but there's problems with these keywords and the softwares we use. Keyword data often comes under scrutiny for being very vague and inaccurate. Okay, so we don't really know if we're doing it right. And I'm not just referring to the time that Google replaced exact search volumes for volume branding and keyword planner, which that was kind of a scam, but you don't have to look back far to see that keyword data should be taken with a pinch of salt. Even while I was preparing this video for today, I stumbled over a bunch of forum questions surrounding the volume discrepancies across keyword tools. So a lot of these keyword tools, they pull up different things. One of the ones I saw here, and I've got it up here, HREF is showing search volume is zero for keyword for which SEM Rush is showing 4,400. That's what somebody wrote. Somebody else wrote, why is SEM Rush showing keywords with zero search volume? Another one I saw was keyword search volume in HREFs very low. Anyone else noticed the same? So, you know, even these tools that we use guys are not exact. Now, there's a guy called Steve Toth, and he kicked off some scrutiny chatter lately with something called ZSV, and that is zero search volume, okay? And he shared a screenshot of one of his client's search consoles, and he compared it to thousands of impressions that landed for long tail 16 plus keywords, low volume phrases, against sorry looking search volume column of zeros. And yet, they still got people to come to the site. Now, there's a whole lot of reasons for this. How can you really know whether a low volume search keyword is in fact low in volume, but the keyword data itself isn't really reliable? Well, don't get me wrong, I'm not advising you to stop using keyword tools. I mean, it's pretty bad if I were to use search volume keyword tools, and then I tell you guys not to use them. So I'm not saying that at all. I'm just saying that you should maybe expand your horizon a little bit. Searches have to start somewhere. Keyword data is a solid way to assess whether there's an appetite for your content, but it's also well-known fact that keyword optimization can and does work. However, however, an example is a little reminder that keyword metrics aren't to be the end all for everything, they're not always accurate. Evan Porter, who's the owner of Words by Evan Porter, said this, when you successfully target low volume keyword, you can usually expect to get anywhere from three to 30 times the traffic you'd expected based on the volume or even more in many cases. So he's even saying it. It's tricky to really green light ideas for high volume keywords. Another thing, data is not built on unearthing trending topics. Back in 2017, I thought this was interesting, Google stated that 15% of searches have never been searched before. Wow, that's a lot. Who would've thought, I would've thought everything was already searched for, right? But apparently it is not. Let me get another sip here. Hey guys, use that chat box right there. I don't see a lot of people using it yet, but get started in there, say hello, tell me what your weather is, whatever you wanna tell me. So keywords, tools, keyword tools, excuse me, won't necessarily show you these new search opportunities because they're always looking at the past, okay? They're snapshots of the past. Keyword tools, average search volumes out over an entire month, right? So this means that the data collection is delayed. Demand peaks and tropes are normalized and newer trending keywords often go undiscovered until months later. Now, I think it was a 1970 or 71. I was a kid and I went to a concert. I went to a concert, a place called The Scope in Norfolk, Virginia. And there was no internet at that time. And we went to a concert and we saw a guy named Neil Young. Now Neil Young has some great music. Everybody loved Neil Young. And times have changed, okay? And Neil Young died out and there was no search volume for Neil Young for the past few years. But in the past couple of weeks with all the controversy that's going on between him and Joe Rogan, well, there is what? There's a lot of searches for both those names now. And I don't care what side of that controversy you're on. I'm not bringing it up for that reason. I'm just saying that if you were to look at search volume for either one of their names last month, it would have been a lot lower than it is this month because of things happening. So all of these search engine tools out there that look at keyword volumes are based on past data, okay? And things can change. And they have changed dramatically in the past couple of weeks, right? Another thing Steve Toth said was, other SEO and content writers are probably disregarding these kinds of keywords due to the low search volume advantage you. So in other words, if you start using some of these low searched or zero searched keywords and people have an interest in it, then you can get an advantage over everybody else. Search volumes can lead to some really cool discoveries, right? That people weren't even thinking about. But the question is, how do you figure out? How do you figure out? How do you know what keywords to use? Well, the first thing you can do is you can create link worthy content. What do I mean by that? I probably don't need to tell you the power of links when it comes to ranking, but original research, theories, data, opinion pieces, interactive campaigns, all of these are examples of link worthy content where keywords are secondary, okay? They're not the main thing. Digital PR is built on this method. And in fact, BuzzSumo's success is too. Since 2014, BuzzSumo used its own data to study and test all the elements of marketing. So that's kind of interesting that they were part of their own research. So that's something you can do is actually put something out that is gonna be worthy. Now, the next thing I can tell you that you can do is you can create content that people want to share. Now, understand people share things so that the people who see it have an opinion of that person, okay? So if they're sharing that, I don't know, they rescue animals, okay? Then they're trying to make people think that they're a really good person and they're kind of animals. And they very well may be, but that's what they're trying to get across. If they're trying to share something that looks highly scientific and difficult, what are they trying to do? They're trying to make everybody think that they're a smart person. So what you wanna do is create content that people actually want to share. And I got a couple comments here. I got us through up on the board. Who do we got in there right now? We got in there. Yes, good morning, Allison. What is going on with you today? Good to see you here. Pleasure to have you. And keep those comments coming, guys. And Allison, Wayne, Paul, Jennifer, just put whatever you want in that search area there, search area, I'm talking about search, in the chat area there and I'll be happy to highlight it. All your comments will get highlighted up on the screen here. So don't put any profanity or anything because it's gonna pop up on the screen. Hey, look at this. Paul says, good weather here in hot spring 64 today. I got you beat. It's gonna be 70 today. Right now it is, right now, but I tell you what, Paul, I probably didn't have you beat the past couple of weeks. Oh my God, it was cold here. What do we got today? It's not today, high of 70, it's 58 right now. So we're inching up. We're inching up, we're getting warmer and warmer. Let's see here. Can you give examples using your product line? Yeah, and I'm gonna do that just a second. Matter of fact, I have that in part of my notes here, Paul, so we'll be doing that. But I wanna talk about the sharing thing. Shares don't directly correlate with rankings, but awareness can definitely lead to traffic. So the types of content that I'm talking about are really good for landing links which people naturally share. Creating shareable content is also about tapping into social conversations and trends. So you're gonna have to dig in a little bit. If you know a topic is gaining momentum on social, do you really need to check the search volume to validate your idea? I mean, I know just looking at the news every day, if you type in Ukraine two months ago, nobody was searching it. If you type in Ukraine today, everybody's searching Ukraine. I wanna know what's going on there. They're trying to figure out where it is on the map. You could probably do an article where it's located. So to give you an example, Paul, I could put in there, do Ukrainians have enough food storage supplies? And I could write a whole article about that and then I could put in the article how to get good deals on food storage and that link could go back to our products. So what you can do is incorporate something that you know is gonna be trending, that you know is in the news, but may not have a lot of search volume yet and incorporate that with your product. So I hope that gives you a good example of that, Paul. Kinda gives you an idea of what I'm talking about. So that's something you can do. There's other ways you can go about this, guys. A lot of other ways you can go about this, actually. You can tap into your community, okay? Your personal community. Involving your community means that you have ready-made audience for your content once you publish it. Now, I have a ready-made audience. I have a ready-made audience for digital marketing and making money online. I have a ready-made audience for survival food and survival stuff. This is an awesome awareness as you prepared earlier type thing. So you can set this up. So you can turn into Slack. You can look at Facebook, LinkedIn. You can look at forums. Check out your email contacts, industry influencers. Any group that may have an interest in what you're creating and rally the troops, right? Rally the troops. Get expert opinions, get quotes, examples. You could do interviews. Day-in-the-life type blogs or blogs, case studies, and this is kind of a day-in-the-life. This is what I do every day, right? You could do polls, surveys, webinars, podcasts. There's so many things out there. Now, I mean, with the success of Joe, everybody wants to have a podcast nowadays. So, you know, search volume for podcasts a couple of years ago was probably nothing, but now it's probably pretty high. And I haven't looked at that particular one, but it's probably high. People are realizing you can make money on that. Let's see here. Yeah, keep the questions coming, guys. Paul, you jumped in there. I appreciate that. All you folks, and we were having them come from Facebook and YouTube. So I wanna put them up on the screens so you guys can see them. Now, don't always focus on keyword numbers. Focus on number of keywords, right? So think about this. According to Evan Porter from Niche Site Project, you should be optimizing a single page for multiple low-volume keywords if you want to see a boost in traffic and rank in the SERPs, search engine results, right? Pages. He coined the term cluster keywords to describe an approach, which involves optimizing your content around numerous zero search volume keywords with shared content. Now, think about this. These are some of the one searches related to is the grocery store least crowded, okay? So these are some of the other searches, and I wrote these down so I could share them with you. Best day to grocery shop at Walmart. That's a related one. Best time to grocery shop at Walmart. What are the grocery, what are gross, I'll get this right, when are groceries the cheapest? Are grocery stores busy on Easter? Are grocery stores busy on 4th of July? How busy is Walmart right now? Best day to grocery shop at HEB. HEB, by the way, guys, if you don't live in Texas, it is our grocery store. We don't really have any other grocery stores here. We have Walmart and we have Target and we have HEB, that's it. And then the last one on here was, are grocery stores busy today? So all of those are kind of related in there. Now, I wanna read to you a quote from Evan Porter, who is the contributor to niche side project. Now, listen to this. Cast a wide net over a dozen or more zero or low volume keywords that are all basically the same thing. Maybe each one only brings a few people per day or month, but in aggregate, the amount to a serious amount of increased traffic, intent is a consideration here too. These clustered keywords have to share the same intent. So like no, do, go, et cetera, that type of thing. All have to have the same type of intent. So where can you find and validate low volume keywords? Where can you do that? You look for repeat questions. You look for topics, you look for discussions. You look at Slack communities. You could look at Facebook groups. You could look at forums. All of those places are great places to find this. You can also explore the subheading of a top ranking content to find low volume untapped keyword ideas. So when you're searching for something, you know, it was just gonna have the meta title and the meta description. Look in those meta descriptions. That's another place you can find it. Let's see, I'm gonna pop up a couple of these comments in here. I heard of people who used what was trending on Oprah and Ellen and utilized trends there. Yeah, I mean, that could certainly be something. Understand when you do that, you're gonna be garnering their audience. If that audience meets with what you want, great. You know, Oprah's audience wouldn't meet with my survival food company. Just wouldn't. However, if she did a show on survival food or survivalist or whatever, then of course that would meet up and I would probably use it. What they were talking about was posted early, allowing time to generate content. Yeah, that's pretty good stuff, Paul, it really is. Top 10 lists seem big. Top 10 list, five steps to, seven steps to, eight steps to, you know, all those things work really well. Eight step guide, four step guide, whatever. Rarely does it work when you go over 10. Okay, nobody wants to do more than 10 of anything. The 10 step things don't seem to work as much. But those things work very well. Thank you for that comment there, Paul. In addition to that, Google's page one SERP features include this. They include an answer box. They include text ads. They include related searches. They include people also ask. Now this is what the search engine result page looks like on Google now. They also include people also search for and they also include Google image suggestions. So all of that is on their SERP page now or that search engine result page. Look at social media trend tools, okay? You can look at those and see what's going on there. You can look at social listening tools. You can look at things like Twitter, advanced search or what is it? Brand width, customer research. You can look at website search bar. You can do that, you know, it's gonna have a dropdown for things that people are searching for. You can look at customer and sales teams, customer messaging, bots, Twitter polls and hashtag chats. You can look at audience surveys. So how do you monitor the performance of zero volume keywords? How do you do that? You can look at ad impressions. As you've seen low volume searches can potentially drive big impressions guys. This can make you a ton of money. And you can turn ad impressions into search volume estimations really easily. Just take your ad impression data for a week and multiply it by four to get the equivalent of a month's worth of search volume. Now, some of you are gonna be listening to this and you're gonna say, hang on, let me get a sip here. You're gonna say, JR, if I did this, I'm gonna have a lot of failures. I'm gonna have a lot of stuff that's not gonna work out. Some of these articles, some of these videos, some of this content, nobody's gonna watch. There's nobody's gonna read it, nothing's gonna happen. And I'm gonna consider those failures. I don't consider those failures. If I'm in the kitchen and I'm preparing something to eat and I break a glass, I don't consider it a failure. I break more stuff in the kitchen than my wife does by far. Does anybody know why I break more stuff in the kitchen than my wife does? Can anybody guess why I would break more items in the kitchen, why I would make more mistakes in the kitchen, where I would do more things wrong. And I'm gonna leave you with that for a second. I'm gonna wait and see what the answers are in here. But I break a lot more stuff than my wife does in the kitchen. And I want you to think logically about that and why I do that, okay? And I'm not gonna give you the answer yet, but I will give you the answer at the end of this session today, which we only get about seven or eight minutes, something like that. Also, the other thing Evan Porter said, he says, as your company grows, observe search consoles live data closely and rely less on SEO tools, which can take a while to dig up new keyword data, especially while you're growing, because you don't have the data, right? But then bear in mind that Google recently confirmed that its Google search console performance reports are affected by bot traffic. So be wary if you see any unusually high traffic for unassuming low volume keywords, because it could be a bot. And they finally admitted it, they said it didn't before, but now they're saying it is, it's unreliable data. So that's something to think about. Now, if this is something that you think is helpful, put that in the chat section right there. Let's see here. All right, let's see. Let me see, Wayne Charles has got some comments in here. I love these, I love these. People are guessing why I break more stuff in the kitchen than my wife, okay? And let's see here. Wayne Charles says you're all thumbs, okay? All right, that's a good guess. It's not the answer. It's not the answer why I break more stuff. Paula, I don't see that you've even tried to figure this one out, but I would think you could get it, Paul. You're not as used to working in the kitchen as your wife might be. That's another good answer. It's not the correct answer, but it's a very good answer. And on the surface, on the surface, that's what most people would say. They would say, well, JR, you're clumsy, you don't know what you're doing, you break things, okay? That's what most people would say, but that's not the answer. So put in that chat section what you think the answer is. And if you're watching this and it's recorded, you can still put it in the comment section and at the end you'll see what the real answer was. And it's my real answer, okay? So that's one thing you gotta be careful for because it's me saying it. So I come up with a solution, but let me take a sip here. All right, now let's see here. This session was great. Well, glad you liked it Paul, I really appreciate it. So I'm gonna give you the answer. The answer why I break more things in the kitchen. I do all the cooking. See, it was there and now that you hear it, you're gonna say, well, yeah, if you do all the cooking, absolutely, you're gonna have a chance to break more. Absolutely, if you try to use these low volume zero search keywords, you're gonna have more failures. However, however, I do get some meals cooked. And you, if you use these zero search or low volume search keywords, you're gonna have some tremendous successes because what you're gonna do is you're gonna uncover stuff that you were ignoring before. You were relying so much on these search engine tools, so much on these keyword tools. And there's a lot of really good ones out there. And I'm not saying don't ever use them. I'm just saying that, let's see here, subconsciously you hate the stuff and you wouldn't do. That's another possibility, right? But that's not the answer. The answer is I do all the cooking. So the odds are that I'm gonna break more things. I'm gonna have more mistakes. I'm gonna spill more stuff. It's just the way it is, right? Now, if we equally spend the same amount of time in the kitchen, you could maybe draw some conclusion that one of us was clumsier than the other, right? You could do that, but you can't. You can't, okay? You don't have that data. So I'm gonna assume that I spend more time in the kitchen as well. Let's see here. Wayne says, I would have never guessed you were the cook. Well, Wayne, you don't know about my other channel, do you? Restaurant quality recipes. So you can search that, JR Fisher, restaurant quality recipes. I'm slowly putting up the recipes there, guys. This is a brand new channel. I have artichokes going up this week. What do I have today? I think today there was another one that went up and it was, oh, pesto, linguine with pesto, homemade pesto, and I actually grew the basil. So if you're interested in cooking that type of thing, let me just put in here what it is. Restaurant quality recipes by JR Fisher. Okay, Wayne, so you wanna check that out there. And let's see, we got another comment here. Okay, that's my comment, okay? So you may wanna check that out if you're into that sort of thing. If you're not into cooking or you're not into recipes, don't bother, it's not for you. But if you like that stuff and that's the kind of stuff you wanna see, let's see here, really want to make that salad. Well, then do it, Paul! You gotta do it, buddy. Tomorrow, no wait, we're gonna be live again Friday. Between now and Friday, make the salad. I'll ask you Friday how the salad came out. How about that? It's easy. This is an easy salad to make. This is something you can make in like 15 minutes, 20 minutes, okay? Great salads, a Caesar salad, one I did on there. But you're gonna see some really cool recipes on there. And what I do on that channel, just for you guys who are interested, is I show you how you can make the same meal that you would have at a restaurant for a whole lot less money. And generally, it's gonna taste a lot better too. So, check out restaurant quality recipes if you're into that sort of thing. I wanna thank you guys for being here today. It's been really pleasurable. We've seen some new faces. We've got some great comments in here. Love having you guys in this session. I mean, thank you for the house. I mean, you guys built me a house by supporting me and this channel. That means a lot to me by buying my products, by buying my survival food, by all the great things that you guys do to support me. You've provided me with a nice lifestyle. So, I owe you guys. I owe you guys to bring you good content. If you like this, give me a thumbs up. I would really appreciate that. That really, that thumbs up doesn't seem like much to you because you just click the little thumb. But that means a whole lot to the YouTube algorithm. So, when you do that, it means a whole lot. Only click it once, because if you click it again, then the thumb goes away. It goes up, it goes down, it goes up, it goes down. Okay, so you gotta do that. Paul says he's gonna see us on Friday. So, Paul's gonna tell us about that salad on Friday, right? I know you are. I know you are, Paul. You're gonna tell us all about that salad. I've got crab cakes coming up, which is a pretty good one. I've got barbecue beef ribs coming up. So, if you guys are into any of those things, you're gonna wanna go to this channel and check it out. Got some really cool stuff for you. Guys, thank you so much for listening today. Don't forget to subscribe if you haven't done so. Also, ring the bell. Turn all bell notifications so you're notified each and every time I go live. I would really appreciate that too. And I think that's what I got for you guys today. Is that it? Is that it? Check out the recipe channel. Subscribe, all that stuff, thumbs up, all that good stuff. Guys, thank you so much for being here and I'll see you on Friday. Love each and every one of you. Talk to you later.