 Okay, I'm Mark Hollenbeck from Sunrise Ranch here at Edgemont, South Dakota. We bought this ranch in 2004. I had two partners in it. I bought them out over the last few years, so we moved out here I think 2006 or 2007. We have four kids. They are currently ages 14, 15, 17, and 18, and our youngest daughter is going off to college this year. We built the lodge the first year we had the place, and started doing some tourism and hunting business, and then I got more into range management, and so we started to try to develop and improve the land resources well. And so we've been working on that ever since. I went to the Ranching for Profit School a couple of times, went to the Grazing School for the grasslands and along with some other grazing schools. So we've been developing our water and developing our fences for the better part of ten years now, and for a while I was raising organic grass-fed beef, and we still basically raise organic grass-fed, but we're not in the marketing business like we were. We were doing retail, and we've gotten out of that, and focusing more on proper grazing, proper management, and as well as our hunting business. So we currently have a rather large hunting business that we run in the fall. We hunt mule deer and elk on the ranch. So the organic certification was not terribly difficult for me because I didn't use a lot of chemical on the land to start with. All of our grass that we have here, all of our ranch, is native. Very little of it was ever plowed under, and anything that was plowed under was probably plowed under 80 years ago. And so ours are very native grasslands, and so we've been working to improve that. Part of the reason we have grass is that we have been actively managing for grass, and I've been actively managing to convert my grasslands into a higher percentage of warm season grasses. When we were out in the canyons looking at that area, you could see big blue stem coming in, and 10 years ago there wasn't any out there. That pasture in the canyons was continuously grazed for decades and virtually eliminated the big blue stems, the prairie clovers. This year I found yellow prairie clover, first time I'd ever seen it. We're finding lead plant out there now. So all these plants that are really nutritious were grazed out, and by managing we're getting those plants to come back. We have fenced about nine miles of canyons in our roughest country into a hunting preserve and so we'll stalk it with elk, mule deer, and whitetail. We have about three miles of the Cheyenne River bottom on another part of the ranch, and when we bought that it had been continuously grazed by sheep and horses. And so it was extremely short grass, all buffalo grass and blue gamma, almost exclusively. So since that time we have put in two stretches of electric fence that cut the ranch in half twice north to south. So then we can cross fence that with temporary poly wire, and there's still some barbed wire fences that cross that as well. And so we've subdivided that into a lot of different pastures, so our main deal is we're giving it rest. If you don't get litter on the ground it's really, really hard to grow grass, and it is really hard to get litter if you can't grow grass. And so it's a vicious cycle of trying to get something on that ground so it'll protect the soil so you can grow grass so you can lay more down to protect the soil. We have a weather station on another part of the ranch, and I think we get about 13 inches of rain and over 30 inches of evaporative effect. And so we could evaporate 30 inches of water out here in the summertime. And so we have to get that rain into the ground where plants can use it. That means shading the ground and having organic matter in the ground. It's just like mulching your garden. I mean, if you have that on there you're just going to preserve that moisture for grass growth rather than let it evaporate. I still am amazed at the things we're discovering and unfortunately rediscovering several times. I tell my kids this is a giant science experiment. A good friend of mine says if you won't do it for all the right reasons, do it for the money. If you manage your soil correctly you're going to grow grass and if you grow grass anything can convert it into dollars. It gives me a good feeling to know that the management practices we're doing are having an impact.