 First of all, congratulations to exchange for media for 9th year of a very successful event where I have come earlier also in number of times and had a very good feedback from people and Anurag Bhattra for keeping the flag held high through hail, storm and high water I must say, well done. I was in Doha this week and there was an international conference about 45 countries, 300 delegates on social media and challenges and I was very shocked that there were only two people from India besides me there was a person from International Federation of Journalism and I asked them that what happened and they said no one came from India. So, what is happening in India is especially in social media sector that we are becoming very opaque and there is not much transparency. Social media and digital platforms are accused of being very trivial, entertainment oriented. So, just to bust that myth I have some slides which we will show and then I speak very little I will be very happy to take questions because my job earlier as an anchor was to ask questions and now I really want to engage with people and discuss with them because you get to learn more when people are asking questions then sitting in a studio and telling them what is going on. So, let us quickly begin with this presentation can we have that please sorry yeah I work for Go News India which we started three years ago and it is a digital platform for news and it is a what we thought was the first television on your mobile set because people were moving very frantically from television to mobile and so far it has been very successful we are very happy with its progress and with friends like Anurag who helped us a lot in this endeavor and it is a new vision which we thought we will put together. So, this is the situations right now and that is why we went on and help that in India despite such a huge penetration of mobile we are still lagging a bit because in terms of mobile phone but not smartphone we are still 40 percent and 35 percent of people with smartphones which works out to nearly 350 or 400 million people which is a huge number when you are talking in terms of Europe and other smaller countries. And this is what Navika is not here I just wanted to tell her this is what is been happening to the news channels television channels 400 of them in India that between 15 to 18 the growth was about 18 percent and all of a sudden in 2018 the growth dipped to just 1 percent. So, this is the number of people watching TV news on TV is going down when I was in television the total percentage of people watching news on television was 11 percent today it is come down to only 7 only 7 percent of the total television genre is news and out of which now lately we are seeing that the English bit of the news has gone down even then less than 1 percent. So, Hindi is become bigger and very importantly for a country like India the languages have become stronger when it comes to news on television. Bread industry if you look at this we are doing very well as a country as our FMCG industry whole sector consumption goes up ads are increasing and this is really bread and butter for all of us in television or digital genre. So, from 68000 crore it is got about the projection is that we will be more than nearly doubling it in next 5 years. So, that is a very good growth which is more than 12 percent in terms of market. Now, where is this coming from this is very important this is basically coming from television largely 39 percent print 29 percent. And now digital media is really catching up it was 20 percent in 2018 and people tell me 2019 the numbers are not in yet that the digital media share in the entire ad pie has actually crossed print media. So, we are seeing the same trends as we saw in Europe and in western countries in America. So, this is how the ad spends are going. We do a lot of stories on media because as a digital platform we have no competition in terms of that he said he said we just do a lot of stories on this thing and one of our motto is to report a lot on connectivity besides health education agriculture and the subjects people forget these days. Now, how this social media ad spend is laid out the largest is on social media which are there for everyone to see I was shocked to hear that the number of WhatsApp users have gone ahead of 400 million in India which is absolutely huge it is almost everyone who has got a smartphone in India has a WhatsApp and that is how the telecom majors have to deal with in the coming years because you are dealing with WhatsApp now which is owned by Facebook and I still consider it as a social media platform like Instagram which is also owned by Facebook. So, WhatsApp has become not only a big mover in terms of information it has also become the largest source of information for people I am not talking about news I am just talking about information. Indian political parties they are now organized on WhatsApp, Bharti Janta party has the largest WhatsApp for the lack of any word group and they can reach out to millions of people if they want to put out any information and that is why it is becoming major mover of information. The second category is paid search which goes all to Google because that is the only I think 95 percent Indians use Google or Chrome. So, that is paid search which goes there. Video online is becoming very big now and that was the idea of launching Go news because short videos local language was the prime mover in terms of discovery of news. So, video online video is becoming very big. Navika was talking about her videos going 130,000, 150,000 some of our videos they just cross a million within hours and so, that is the strength of social media platforms and news on social media. Display ads we all know that is very expensive, but that again display ads mostly are going to either Safari and in India to Chrome and that is again Google. So, 85 percent of the money when we are talking about social media and we are talking about online goes only to two companies and that is Amazon and Google and that is what one has to keep in mind that where people are spending Facebook sorry Facebook and Google not Amazon, Amazon is a different side. Now India has 1 billion downloads of apps and this is staggering number 1 billion downloads of app, but it was the largest non-organic market app flyers tells us the Google play has not released the numbers, but now they are players in the area which tell us what is going on in the sphere. And there if you look at the numbers the organic app downloads are going down 9 percent minus 9 in one year while the paid app loads which you must be getting for your Paytm, for your Zomato's, for your all kind of other Amazon, Flipkart they are going up very high and there is a cost involved in that of getting people to download your apps and 1 billion is a huge number when it comes to app downloads, but and there is a big but here India is still a very poor social media economy and this is the reason why it is so poor. Because our revenue per user is very low and these are annual figures you can imagine that on entertainment is 111 rupees, so when we are talking about people going on Netflix and Amix players and movies and all that it is it is it is nothing, when you it comes to shopping even there the numbers are going down it was 338 rupees in 2017 and now in 2018 it was 172 the numbers of 19 are still coming in same with travel where now the ICRTC which is the railways the monopoly in India and all your spice jets and travelmonkey.coms and all that I mean this is this is the figure for you 270 rupees a year per user of app. So, that is that is where the problem is Indians do not have money or they are not spending that much money online because they are still doubtful and hesitant in going online and spending money and that figure is certified by cash in circulation in India and by the way now there is more cash in circulation in India than it was before 2016 when the government wanted the country denotified 1000 rupee and 500 rupee notes and wanted to become online is and this includes all your paytm's your beam app and your UPI and everything. So, India is still a cash economy and that is why the money is not there in online and social media that much that it should be going by the economy we have which is now the 6th largest economy in the world here is the rub now. If you look at the change of percentage and digital ad spending it is spiked and now it is going down it is spiked in 2016 at 110 percent and now it is down to 20 percent you will be 20 percent next year as to 2021. And digital ad spending is increasing, but it is not flying as high as it was initially in 2016. So, thank you. So, that is all I have, but now I will just ask you some something more I would like to say here about the social media and where the problem is. The problem as I just told you about downloading app and non-organic in the digital space people are still unable to monetize huge numbers of views. Now if you are on WhatsApp and your video goes viral on WhatsApp there is no way that you can monetize that. On Facebook if you look at the numbers now Facebook is making less than 1 percent of its entire global revenue from India. So, now Facebook India's the subscription base of Facebook in India is the largest, but it revenue does not come from India. So, that is that is one big thing. If you look at other social media platforms like Twitter and all their revenue from India on a huge consumer base it is even less than 1 percent globally. So, it is very clear that Indians do not want to pay for information they want everything free. And that is what Navika was also talking about that we have this culture where your information comes from your Chai Kadhaba from the office gossip and earlier it used to come from nice and people who will travel house to house. So, we as a country do not want to pay for news. The largest circulating newspaper in India costs more than 20 rupees, but we pay only two and a half rupees for that because people do not want do not want to pay for news. And on digital they would not subscribe to the newspaper as they do in Europe and in America and other developed economies. And on online especially on social media and digital platforms the only way you can successfully monetize is by subscription. And even in the west because of social media because news is available so freely everywhere that now I was hearing that in Amazon is getting news. I mean all kind of platforms who have a large base wants to give you the news and it is all free. Google news is the largest news player and until very recently they did not hire any journalists but everything is algorithm based. They just pick up stuff which is going on there and keep pushing it and it has become a huge problem in the west. Mr. Trump is President Trump is going to come here and they are already started another inquiry whether in his 2020 election Russia is going to play a role because the news online can be pushed by anywhere who is paying money to someone somewhere. And that is the transparency I talk about and that is the openness of the system that we talk about and that has to be dealt with and that is very important. If the future of digital media in news has to be secured that we need to know that how many people have actually installed their Twitter app. How many people are actually using Facebook for entertainment or for news? We have no data all these big companies that come out don't come out with such data which is specific even to their largest subscription base which is India. I have gone through annual report on annual report of Twitter's of Facebook's and everyone and even Google. I don't get that information because it is not there because first they want to increase their database and then they want to convert the whole thing into a commercial proposition. So, these people are not in the business of news for news they are in the business of news for business and that is why the next big thing which is going to shake up India is WhatsApp pay. Amazon has always started its pay if WhatsApp starts a bank it would be the largest bank in the world and that is what they are waiting for that once they get government regulatory clearances they are going to turn into a bank. So, you can actually send money on WhatsApp and receive money on WhatsApp and you can imagine that 400 million base the kind of operation that would be and that has got nothing to do with news. So, the big players online are there for business and the small players online who are there for news are unable to monetize and that is the biggest challenge India is facing right now in terms of news and online and social media. I have just come back to Doha I just come back to that whole the situation. There were serious concerns shown by organizations like International Human Rights Commission, Amnesty etcetera that how news is being pushed by third parties in different countries in the world and that is one big thing which I want to just underline here and how only transparency by the big tech platforms can help us decode that and put it in perspective then how that will save democracies. This is serious I am just reading this book that how social media is changing democracies across the world and if in democracies the role of media is very important as we all know to inform people to inform people so they can make right choices and that is under threat because the people who have the backbone and platforms are not interested in democracies or in news they are interested in their business and they are pushing forward. So, that is how things come to this thing I have been in print, television, digital and even advocacy but I have never seen the media at such crossroads as it is right now globally.