 Hey, what's up, guys? This is Coach Ben from buildmysportsbiz.com. This is where we help tons of coaches all around the world start their private or group training business, no matter the sport. So if you are a coach with brand new here, make sure that you subscribe to our YouTube channel here. All you got to do is click on the red Subscribe button below this video. That's why you stay updated with all the new videos that we're going to be releasing. Now, in today's video, I'm going to be talking about the number one skill that you need in order to become a successful sports business owner. Now, this is not going to have to do with anything, with training. I assume if you're watching this video, you're a good trainer. Let's just face it, you're a good trainer. You know you're a good trainer. You want to build your business. And that's why you're here right now. If you are not a good trainer, you would probably be learning how to be a better coach. That's not really what I teach. I help coaches become better coaches by becoming better business owners. That way they can coach more kids and have a bigger impact at a higher level in whatever community they live in, in whatever sport that is. So the number one thing that you need to develop and get good at is the ability to sell to parents specifically. So no matter what sport you're in, let's just take baseball, for example. If you are a baseball coach and you want to start a private pitching business or a private batting practice or batting, any position doesn't matter. You want to be very good at communication with parents over the phone and in person. And you need to understand what your true value is behind your program. When you do that, it shows confidence when you talk to parents in person or over the phone. If you're ever talking to anybody and they can sense that you are not confident about when you're trying to sell your program and you're trying to get them closer to what you're doing, that's going to turn people away. And I'm telling you, from day one, that was my biggest problem. I was not confident. I would mumble when I would talk. I had zero energy, energy, zero enthusiasm. And that was something that was under my control. And I was just not used to getting outside of my comfort zone and selling anything. And this reality, if I stayed in my little comfort zone back then, it took me about two or three years to get out of that. But if I stayed in that, the 0% chance I would be making this video right now. 0% chance I would have been able to help as many coaches as we have now. But because I stepped outside of my comfort zone, it allowed me to be way more aggressive as far as wanting to help more people. If I want to help more people, I have to be selling all day long, all of the time. Because I know if I have a service that can truly help somebody, it's really my obligation and duty to sell that. If I know I have something that can help somebody, I need to make sure that they understand that I am here to help them. And that's the exact approach I took with my soccer training business here. Once I understood, you know what, Ben? If you want to be successful with this, you have to get better at communication. You have to get better at selling. And once I started to really understand that and start to practice that more, my business went from zero people to we've trained over 5,000 kids now in our program for soccer, and that's through private training, group training, camps, clinics. And really my goal at this point is to help coaches repeat the same success. And you have to know that the foundation to growing your business, it's not going to come down to how good of a coach you are. There's good coaches everywhere, especially in my industry and soccer, there's great coaches everywhere. There's coaches who are better coaches than me. I'm going to put my ego to the side here. There's coaches who are way better coaches than me. But that has nothing to do with growing a business. I mean, that can in some sense have a lot to do with it. But if you don't have your business set up the correct way, and you are not selling, and you are not actively talking to parents over and over and over all the time, and you're not forming those relationships, you're not going to be in business. So I hope all that makes sense. I just feel very strong about that because I see a lot of people, they come to me, I talk to coaches all the time on Saturdays, who have been watching this YouTube channel. I talk to people all the time, and they're asking me how to get clients. You know, what can I be doing to get clients? Well, how many people are you talking to? Are you talking to influencers in your town that can get you in front of kids? Like what are you actively doing instead of making excuses, right? So if you become a master salesperson, that is going to elevate your business to a level that you might think is just not imaginable, right? So that is why I'm here, guys. I hope this message helped you. If you want my personal one-on-one help and you want to get better at selling, you want to learn how I do that with parents over the phone, learn how I structure my programs where I get parents to commit to six months or one year of my soccer training program, and you want to do that in your sport, then I highly recommend you reach out to me this weekend. All right, all you have to do is very simple. Just go to my website, it's buildmysportsbiz.com. Okay, when you go there, there is a big blue button at the top of the homepage. You just click on that. I have an easy application form. You just go through that. Once you go through that, I will text you. We will get on the phone sometime this weekend, and I would love just to see how I can help you out. That's the whole purpose of the call. I just want to see where you're at, what you need to help with, and I will show you a game plan that we can attack this way. You can build your business to a completely different level, all right? So that's it for the video, guys. Make sure before you go, if you haven't subscribed to this channel yet, hit that red subscribe button here on YouTube. That's going to help our channel grow. That's going to keep you updated as far as what are the new videos we have coming out every single week for the rest of the year. I am 100% sure that we're going to have at least two videos every single week that get published here, and they're really going to help you out. So that's it, guys. I'll see you soon.