 Steps of the customer development process continued. Company building. As we have seen in the previous steps, that company and the entrepreneur is trying to shift from the technology enthusiasts to the more pragmatic customers who base their adoption decision on the basis of logics and arguments. To the final stage which an entrepreneur is looking for is the company building. Company building involves institutionalizing of practices and developing departments and sales and marketing capabilities. As we have seen in the previous steps, we have taken the iterations and feedback and those segments were very challenging. And we have been changing our efforts, our directions and processes based on the feedback. Now at this stage, we are trying to institutionalize the efforts that we have been doing. We are trying to make the strategy and planning part of it. So again, it involves institutionalizing of practices which we have been conducted and developing departments and sales and marketing capabilities. When the new product is being validated and the target customers are clear, consequently market boundaries become clear and the product category establishes. There are many times when the product or the application is ranked in the category we used to consider and its category does not change. The market phenomenon or the different boundaries that have been created changes the boundary. But at this stage, this is comparatively a mature stage. In the previous stages, we saw that the immature prototypes were also experimented into various segments. But at this stage, the boundaries of the application are also clear. The product category is also clear. Which segments we have to work on relate to our products and we have got substantial information. Moreover, the marketing and sales roadmap is developed suggesting that activities can be scaled up and that you need to increase your efforts. The challenge is to move more and more to mainstream customers or to look for new applications. One is your mainstream customers who you have already found and identified. You have to move towards them with a lot of rigor and you have to increase the marketing and sales activities. Apart from this, this product which is now growing and will get a mature stage, this is also the time that the entrepreneur may also start looking for new applications as well. Then the traditional marketing and sales approach can be initiated at this stage. Now, the factuation marketing was launched at this stage. The mainstream marketing activities or the mainstream marketing strategy can be adopted here and we can fine-tune our marketing mix keeping in view a comparatively straight market situation. Now, the search for developing and launching additional products can begin. As we said, we are in the growth stage and after the growth stage, in any product life cycle, there is also a maturity stage. This product will work and we are trying our best to increase its reach and to adopt more markets. But along with this, we should not only stop this product until the entrepreneur but we should also see whether there is any further product or further application based on this technology or maybe some new technology can be developed in a similar way. We have experimented the entire phase of product development and customer development. Now, if he brings a new application, a new product, he can expand his product line.