 I don't think there was ever a day that I decided this is a business now. It became a very gradual build where we wanted to slowly start educating people about meditation as we were learning about meditation. I often didn't feel like I was somebody who could start the business because I was leading with the intention of spreading mindfulness and peace and self-love and I was not living that. I was very stressed out. So the intention was to be curious and to explore and learn and really take this on as a new adventure. So Mala Collective started in 2011 after serendipitous encounter on a plane. We sat down beside a beautiful woman who ended up making these mala beads and we started working with her to share peace and mindfulness to the West. And since then we have grown into helping people have mindful spaces in their home, having meditation cushions, crystals and mala beads. You can use gemstones, seeds, different, you know, natural pieces from the earth. But ideally it's 108 beads knotted between each and it's a tool for meditation. So it is a physical tactile reminder when you're sitting in meditation to help focus your energy. One of the parts of Mala Collective that is very near and dear to us is making sure that we have authentic traditions in our business. So knowing that a lot of the meditation practices come from Hinduism and Buddhism, we like to keep a lot of those traditions in our products and in our teachings. So when we were first starting out, our first couple of customers were, you know, friends and family, my mom. And when we started seeing people purchasing that we didn't know, that was such an exciting moment to understand people were curious about meditation the same way we were. And then we started getting stories of how it's changed people's lives. So how the malas have become a tool to help bring inner peace through times that were difficult such as divorce or abuse or kids going to college and moms and dads being empty nesters and needing something to help get them through. So it was a really beautiful experience to be able to create something physical to help people across North America and across the world get through these times. One of the most beautiful experiences I've been able to be a part of in Mala Collective is hearing the responses and the stories of how our products help people. So recently we did a campaign for an I'm Enough collection and we had these beautiful yogis and teachers and friends come into the studio and share their variations of why they believe they're enough. This is actually my yoga teacher who I love dearly. The honest truth, I still struggle with believing I'm enough. My practice is my reminder that I'm enough for every reason no matter what. My practice is remembering that I've always been enough and I will be enough and the only person who holds me back is me. So that's a very beautiful reminder that even leaders in our society have these feelings of not being worthy and I feel this collection helps highlight and makes everybody human. I never could have imagined being where we are today so it's a pretty incredible and beautiful journey this far. The next 5-10 years I have dreams and hopes and wishes of where I want to see it go but who knows I feel like there's such a beautiful journey to come and we're here to make them more accessible to help people start and maintain their practice and while it's been really amazing to see the progression of conversation I'm so excited to see where it continues to go.