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Uploaded on Dec 20, 2010
Steven's newest book is titled 'Where Good Ideas Come From: The Natural History of Innovation.' From Darwin to YouTube, Johnson asks the questions, What kind of environment fosters the development of good ideas? What sparks the flash of brilliance? How does groundbreaking innovation happen? His answers are never less than revelatory, convincing and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.