 What is up everybody welcome back to the channel you guys shot up to my client Nikki a top producing real estate agent in the state of Texas Just ready to take her brand her business and all the above To social media more specifically Facebook advertising Instagram advertising And so if you've been following for a while you guys one thing I really put out on this channel is really kind of day in the life Tutorials trainings conference calls training calls Either I'm in the in the in the ads manager setting up ads for myself or I'm helping clients Do it for them, you know, I'm helping them do it for themselves really We're just sharing screens and I'm walking them through You know certain things to click on when it comes to Facebook ads and landing page software So if you've been following me Facebook ads landing page software email automation That's kind of what I put out on this channel and it's really that simple, right? If you're building an online business, these are the basic tools you need you need traffic, right? So for the past few few years, it's been Facebook. It's been it's been YouTube It's been Instagram advertising at the as these platforms and as social media kind of scale even further There's gonna be many many opportunities many traffic opportunities to start learning how to how to run these ads But for the past few years, I've been mastering Facebook ads And so that's one real super important tool that you are skilled I should say that if you're a small business owner you want to learn you want to learn paid traffic Or you just simply delegate it to somebody else, right? And then the second thing is landing page software So as people see your advertisement whatever you're putting out there and this applies for organic posting as well Many many people will put out organic posts. You're building a business. You're just posting all over social media But there's really no call to action. There's no link. There's nowhere to take them There's nowhere to capture the lead. There's nowhere to make a sell That's the landing page software that is so crucial to an online business So what I do is when I when I onboard coaching clients for Facebook advertising I also refer and recommend different software and whether whether it's click funnels, whether it's cartra Whether it's cartra or or really to tell you true Those are the only two damn softwares that I recommend is either is either click funnels or cartra But when it comes to my clients, what I do is I put them on cartra because with cartra It's all in one. It's the landing page software. It's the email auto responder and it's the online calendar So if you're in the if you're in the client services business where you're a real estate agent, you're an insurance agent, you're you're You're any type of business any type of business that that that appointments are are crucial, right? Where you you kind of you live and die by by getting people to schedule an appointment with you You're you're an agency owner, right? You're running ads for the clients whatever may be if you're in the client services business A calendar an online calendar is super super important to give people the ability to just to just click and schedule a call That's why I recommend cartra because it's all in one the landing page the email automation and the online calendar So with niki being up being a top producing real estate agent We're going to be running ads to her local area and and directing people to download a seller guide And and so as that person clicks on the ad they need to be able to go to a page enter their name and email Go into some type of email auto responder and then also have the ability to schedule an appointment with her So what i'm going to do today is i'm going to simply walk her through the setup of cartra The online software that i'm recommending and i wanted to kind of share that with you guys and and kind of just give you My two cents as I kind of go through it and help her set it up So let me let me get niki on the line And um, hope you guys give value from this from this video and if you guys are new subscribe My name is david i'm out here in san diego building a social media agency for the past few years And that kind of branched out to digital mark or to digital courses and and and most importantly affiliate marketing And that's the biggest biggest thing with with with software like this You guys if you're in the client services business and you're recommending software Recommend software that's going to pay you a monthly commission And that's what karch has been able to do for me and my family is pay me a recurring income every single month By simply referring people to get on it So let me help niki get get a board on board with cartra and again Take note you guys and I hope you guys subscribe and comment below if you guys are new see you soon hold on So this kind of just brings us to a demo, but you can just scroll down and then just um, you'll see a yellow button start your trial Okay, perfect. And then over here These are the different packages, but you don't you won't you don't need any of this to the right So silver gold platinum. You don't need any of that. You'll just go with the starter for now Um, and then you'll you'll toggle. I think you got to toggle go back up real quick Scroll back up real quick. Yeah, this is the monthly site. Okay, cool. So Stay on the monthly. Actually, do you have to click on monthly? See if you have to click on monthly right there Yeah, click on monthly. Okay Awesome. So scroll down and we're going to go to the left So all we're going to do is a 14 day trial for the starter. So just start my trial And then I always tell people To kind of justify right to justify the the the monthly The $99 I always tell tell my clients The way you want to kind of look at this is you have me Like I don't want to toot my own horn, but you have me like I'm going to transfer all these funnels to you for free I'm going to be able to support you on all this stuff for free whenever you need help with any of the stuff you got Me for free So kind of look at that as well. So it's not just $99 for some freaking software It's really for David as well because I'm going to help you succeed and just help you crush the you know crush crush this so Yeah, the other The other crm I signed up for is like 69 a month and it doesn't offer the landing page. I don't think so not at all Not not only that but but for sure no one-on-one support by you know by anyone. Yeah Yeah, so that's yeah, so I'm gonna be available for whenever we need to Talk about this and then we have a we have a Facebook group with I think we just passed 20,000 people in that Facebook group Which as we as we go through this setup You'll see a link to join the Facebook group So yeah, so let's let's join this let's set this up and then we'll be able to join that group um What do you put on company? You you can leave a blank or you could just put sold by nicky b whatever like it doesn't Actually, I put sold by nicky b that's fine And then whatever name you put right there on the username sold by nicky b you can never you can't change that name So yeah, that that's fine to rock with from this point on and no one's going to see that link anyways That that is the default link. So your cartridge domain nickname. That's the default link But what we're going to do is we're going to integrate our domain To to replace that link. So you'll have all the pages that we start to build will be your actual sold by nicky b.com But it'll just be directing to that link so The general public won't even see that that link at the top As you go through here, just hit the drop down and you'll see a bunch of different options so I don't know what the purpose of these what the reason for these questions are because it's it's it's one software for all it's not like They cater it towards whatever you answer like whatever your answer is I don't even know what this part why this part's even important But yeah, try to I guess put whatever Okay, cool. So we'll just fill out those basic questions go to next and then on the next page We should be in Okay, so now this is just like a little thank you but you can scroll down and then just put put no thanks So you can just uncheck the yes Yeah uncheck that we don't need any of this stuff. So you can just scroll down Or actually just scroll down. You should see a link below to just skip it So no, thanks. Yeah, perfect. So click on that one. No, thanks. And then now Congratulations. Welcome to Cartra. And then we scroll down And then then we'll just follow a few of these steps right here. So check your inbox So make sure you yeah, check your inbox just is just what they emailed you is your link to log in But we're going to be able to click here and log in But yeah, you definitely got an email. So just scroll down. So we'll go to step two So yeah, so there's your email perfect and then access your cart your account So you can you can click on that button and then um, that will open up. Yes So go ahead and click on the blue button It should open up a new window and what I want you to do is bookmark this page So let's let's bookmark this page. Maybe even put it in your your fb business manager or if or wherever I don't care, but just so you know where it's at obviously so add bookmark So that's what like I always stress niki like facebook ads Cartra like that's all you need to take over your area like that's it to capture leads take over your local area That's it. So if you went all in and just focused on these two like we'll we'll crush it Do I need to Get that email before I log in. No, you can log in now, but go back to that tab Let's let's go back to that tab because I want you to um There's a couple more There's a couple. Yes. Yeah. So step three. Okay. So there's tutorials Um, which is a bunch of training videos, but again, I want I want to be able to train you I'll be able to jump on any call and then I have a ton of emails. So here's what happens like Like just like just like our whole strategy with you is to run ads Get people to click and download your seller guide once they download that seller guide They're now in your email automation where every other day we want to start sending them automated emails So in this case with you What did you just do? You just clicked on my link and you just jumped into my world So now what I have set up on the back end is a handful of emails that are now going to start going out every other day to Nikki And these emails that I have set up are just basic Trainings like little videos that I put together teaching you different parts of this platform And those are all automated emails So there the view cards are not training. There's a ton of videos that you can you can watch those as well But again, I have a ton of videos coming your way that you'll be able to learn from So step four get world. Okay. So we don't need that one. Let's see step five should be our facebook group Okay, cool. So click on that one and join that group and then once you click on join They'll ask you which email you used and so just Put that email in and then you should be good and then you'll you should get accepted within the next within the next hour Perfect We just request access to the group now we can log in and then what I'm going to do is I'm going to kind of just walk you through um Really what's so important over here. So yeah, I agree And then you could just put okay. I want video your brand new cartridge account. I just click on continue start And then let the cartridge experience begin. Okay, cool. So this is the dashboard so Here's what here's what I what I really want to focus in on again because as we start to build this out And as we're just getting started for the you know for the first time I know budget is everything That's why I want to always try to justify this 99 dollars a month This is what it really is going to come down to are these three basic tools these three most important tools that you're that that justify it And to the left it starts with my communications. So in my communications, that's your crm That's where you're all these leads are going to be coming in. So click on my communications to the left So as all these leads start to come in you'll start to see a huge list of every lead right here But then what I do is I click on list right there at the top Click on list and that will allow me to look at each individual list so my seller my seller guide list my buyer guide list my My my open house list my general list whatever like you'll be able to create all these different lists of different of different leads and the way I kind of Structure this it's really based on the funnel. So if I have an open house funnel Okay, cool people that lot people that opt into that open house that lead will land on that list My funnel anyone that comes in that lead will be on this list So here you'll see all the list Layed out right here as we start to as we start to build out the communications hover over communications at the top right above tags And right here communications the broadcast that's a broadcast a broadcast email is a one is a one-off email Like a one-time email like for example, like let's say some like just news flash or the market changes or some type of update And you want to just randomly send up send an email to your list. That's a broadcast So you can just come in here You can you can you can set up an email and you can send it to whoever you can send it to Like a bulk email. That's a bulk email that can go to a specific list It doesn't have to go to every lead it can I can I can segment it so I can only send it To people that are in my seller guide funnel Right like I can I can I can I can for sure and it's so simple like once I show you this is so simple But yeah, that's so that's a broadcast that's so that's a one-time bulk email And then the sequences the sequences that's our drip. So that's our email automation So that's what we've been talking about this whole time when people opt in every other day They need to receive another email. That's the sequences So I'm going to help you set all that up. That's that's one whole call right there Just just the sequences alone To make sure that these emails are going out every other day or every day some people like to send an email every day I kind of like to send one out every other day Just I'm not really really bugging that person But I know I know a lot of people that do it daily and they're super successful But that's sequences and then the automations all I'll I'll teach you about automations later But it's really just it's my communications for my leads And as I put these leads in I can I can put notes on all these leads Which I'll show you how to do so you can you can get very detailed With notes on each lead and this is all in my communications And then the analytics the analytics you can see everything in real time So I can see what lead clicked on an email. I can see if that lead opened an email I can see if that lead even clicked and downloaded my seller guide So analytics I can track everything in real time on what that lead is doing Like what pages are on what emails are opening what email they did not open That's all through my analytics. So so normally My communications to have an email list to have an email autoresponder Most email autoresponders they they range anywhere from anywhere from 30 to to 100 a month Just for the email autoresponder And so Trust me when I'm talking about this like online marketing is my space I know most softwares out there and they're all individual softwares Most people spend just on the email automation alone So all that is is here. So that's my communications Then the the second one that's so so important is my pages So in my pages to the left, that's where we're going to start building out these landing pages so Here the good thing is is that I already have a lot of these funnels done for you and we're going to keep it Super simple So we can you know get off to a fast start but in my pages you can click on The the green one to the right. So if you click on that that plus sign Here you can come in here and what I love about this is that all the templates are already done So click on squeeze pages squeeze pages is your landing page So I can come over here and I can grab any of these templates and use that as my landing page I can change out the color. I can change out the video slot the image I can change out the headline but the template is already there And that's what's so so important because I'm not a web designer. Like I don't know I couldn't I at this point I could I could freaking do the stuff in my sleep But in the beginning like if you told me to go create a website like hell no like I don't know how to do that But if you gave me a template I can work around that template I can edit that headline and put my name like I can do that And that's what's so stupid simple about this is that the template is already there. So so In no time you're going to be you're going to be able to do this stuff on your own Like you're going to be able to create these basic pages on your own. It's that simple So Templates are done. So this is this is what we call typically the the landing page and and like watch for example click Hover over any of them and just click on preview So not only can I change anything about it anything about it, but I can also delete So scroll back up. It's it's actually at the top I can delete whatever I want as well. So the logo your logo I could take that part out the yellow button. I could take that part out Like so I can change anything on the template that I want You know, but but the good thing is what I'm what I really want you to understand is that you really don't need to The template is what it is. That's already a proven converting. It's already a high converted Page so you don't have to really change anything about it But just make it your own change out that image change that yellow button to red like basic things like that So you don't have to worry about really flipping the whole thing over just do some basic editing So the squeeze page that's really what we call landing page. Some people call it an opt-in page That's yours. That's your squeeze page and then video sales pages What I like to do with video sales pages is Like for example You're now in my world. You clicked on my link. Now you're with me inside of kartra Now you're going to start receiving emails over the next few days With with videos from me teaching you how to use kartra And when you went and these are all emails When you start to receive these emails you'll notice that there's a link in that email. Hey niki. This is david Hey on today's training video I'm going to be showing you how to put together a kartra calendar click here to see my tutorial As you click in that email as you click what I do is I as I have them go to one of these pages So it's a video sales page. You'll click watch hover over that top one the red one or the pink one or whatever Just click on preview. So as you get my email you click I'm then taking you to a page like this Where all I did is I changed out the headline video training on kartra on the kartra calendar and then boom I just put my video right there And then and then in my case that red button down there for example get the full system for only 99 My button will say like maybe like maybe for example in my video I'll say hey guys and by the way if you need more help with this click the button below It'll take you straight to my calendar where you can schedule a call Okay, right. So I can so so again, I can change the red. I can change out the headline I can I can delete that entire top This is a this is a limited offer only in that clock I can delete that and I can just keep it a clean headline video and a button and that button goes straight to my calendar So in a lot of my videos. So again, that's that's that's the kind of business we're in You and I were we're in the very similar business where it's all about appointments So as your emails go out and as I really teach at it at a structure all this A person's downloading your seller guide two days later. They're getting another email So as we really break out and as we really start to do video eventually down the line That could be a cool video. So so let's say it's email number three Hey, john this nicky just wanted to follow up. Hey in in today's video I'm giving you a seller tip that I really give all my clients when it comes to selling their property Click here to watch my my two minute video on what I tell on what I tell all my clients That's an email Click they come straight over here. They see a simple video It could be a one minute video and hey guys by the way, if you have any questions I'd love to talk to you click the button below or take you straight to my calendar where you can schedule your best time And these are just basic pages that I have set up in all of my not all of my emails But let's just say a few of them where the whole objective is to yeah Continue to educate them on what it takes to sell. But most importantly have that button where they can click and schedule a call Right because at the end of the day, we're all trying to get people on the on on on the phone Right. So that's just an example. Like I use I use video sales pages in my in my emails For sure and and that's something, you know, we can we can definitely dive into later on Thank you pages. Thank you pages is the thank you page. So click on thank you page So as someone comes to your squeeze page, they opt in they then land on the thank you page And that's what we kind of spent time, you know talking about over the last few calls is the thank you page That's these are different templates of of the thank you page And it's really just squeeze page. Thank you page all these other pages. You really don't need need right now right now So I don't want to overwhelm you with all this information. It's really squeeze page and thank you pages Where we're really what you'll ever need but again, I have I haven't already done for you. So I'll just be able to transfer them quick But there's all there's just all kind of different templates long sales pages coming soon product page So you really don't need any of those other ones. So But they're there in case you ever want to play around with them. So hit cancel. So again, it's my communications It's my pages. And then in your case, it's my calendar Those three tools So again, typically those three tools are separate monthly softwares from three different companies And that's why I use cartridge because those main three are all in this one So Click on click on my calendars click on my calendars And so this is this is where we'll spend and that's one whole call as well because that that this yeah, that's one whole call Well, we'll spend so over the next few days over the next few days We're going to spend time on setting up your your email sequence Which is under my communications And then we'll spend time editing your pages on a whole another call and then on a whole different call Let's say a third call we'll spend time setting up the calendar And it's really those three main tools So what I'm going to do really really quick is I'm going to transfer And I can transfer all these funnels over to you, but I don't want to again overwhelm you Let's let's start with the seller guide one. Let me send over the seller guide one and then I'll show you how to how to how to Implemented into your account. Give me one second Okay, let me know if you can see it now Can you see my Okay, yeah, okay cool. So over here on the left my campaigns So let me let me show you what I already have actually and you know, let me show you another part too Because not only do I have funnels done but karcher does too Okay, so not not only do I have funnels already done for you these already done the seller guide funnel open house listing These are already done for you But also karcher has so many different funnels as well. So I can come over here to my campaigns to the left available campaigns And karcher has all these different funnels and again you you probably won't need any of this anytime soon, but I'm just kind of Showing you the added benefits of this stuff. It's already done Like all I got to do is just deploy the campaign and I have an entire funnel already done for me All I got to do is just go in there and edit the headline change the color put my image basic stuff So this is super powerful because people charge thousands of dollars to create this type of stuff for you And it's all here for us all all part of our our membership. So Here's what I have I have my campaign. So all I'm going to do here is I'm going to hit these three dots I'm going to click on share and then over here I can just get a simple share code and then I'll show you how To import it So I'll get general share code This code right here. Okay, cool. So now In the zoom chat I'm going to send you this code In the zoom chat and then go ahead and and share your screen And I'll show you where to put that Okay, cool. So now we're going to click on my campaigns to the left just copy that that code And then my campaigns to the left And can you open the screen more? Can you um expand the um the window? Yeah, cool. Okay, awesome Perfect. Okay, cool. So now all we're going to do is we're going to we clicked on my campaigns And then we're going to click it. We're going to go to the top and we're going to click on available campaigns And then again, here's all the ones that carts already has but I'm going to give you this one. So click on import. So we're going to click on that green Import and all you're going to do is paste in that code And then hit next So again in the future as you really scale your business like this is stuff you can Offer your team. Like this is crazy. Like this saves people so much time So here's what's coming over with it four pages and the four pages is page one is is the squeeze page the landing page and then The second page is the thank you page And then the third page is the thank you for scheduling So as people go to your calendar and they put Tuesday at 4 p.m They end up going to a confirmation page, which is a thank you for scheduling page. That's the third page And then a fourth page is just a simple Video sales page that I put in there just for Emails as we put out emails. You can always use that page for for emails So that's the pages and then the tags I'll explain the tags later the calendar the list the form and then the sequence So that's all what's coming over. So hit the green one begin import And then over here campaign successfully imported. So go ahead and close this out And then what we're going to do there is the campaign what we have to do now is we have to click on the deploy campaign So we just imported it now. We're going to deploy it So the prefix just just put put nb just to brief just put your initials And you'll be able to you're going to edit that later, but And then import So now Everything is coming over and I'll show you exactly where that's at so it's in fact It's going to be exactly where I showed you so my communications my pages my calendars That's where we're going to see everything Okay, so now click on my communications to the left Now we'll see if we click on list right at the top and all this is just a basic a basic list and And as leads come in that's where the leads go. They go on to that list Um, where they came from Telling you exactly where they came from. Yes And so If you hit the pencil to the right go ahead and hit the pencil and let's just now now you can just rename it You can completely rename it. You could take away the nb. You can completely give it a completely different name if you wanted to the public description That is whenever like whenever you go to unsubscribe from anyone's email list It gives you a brief description of what list that was what list you were even on And so that's all that is is as people because people some people will unsubscribe like you and I we unsubscribe from stuff all the time Like right like I at least I do a lot of junk email that come my way. I'll unsubscribe And so as I do it just kind of there's a little description. So that's all that is Thank you for downloading my seller guide just to kind of give them a reminder of how they even got on that list Okay, so hit edit So that's the list and then now if you hover over communications at the top and then click on sequences there is the sequence so This sequence we're going to spend a whole in fact, let me have you just go into it Just so I can show you but we'll spend a whole call on just setting up that hit the pencil to the right The edit so here you can take away the nb if you wanted to So as these people come into the funnel, they're on the list And they're in the sequence. The sequence is your email auto responder. So click on edit and so now I'll kind of just give you a brief tutorial of this but again, we'll spend we'll spend a lot of time on this So just hit hit start tutorial And then just go through just yeah, scroll down Scroll down and then just keep hitting next And this is just kind of giving you giving you just a Tutorial of what each little thing is but I'm gonna I'm gonna just give you a crash course once we're in Because really it's really pretty more basic than this explanation So let's get started And then so now here's what came over so again as that person opts in immediately There's that email that goes out your 20 we're gonna do some editing because You know all the verbiage I want it to be in your in your in your verbiage like in your you know in your in your words But the template's there like the template is there. So the moment that person opts in That email is going to trigger right away And so that's why as I was explaining a couple days ago on our on actually on our last few calls as that person opts in And they kind of the thank you page That video the four bullet points thanking them. Thank you so much for downloading my 2022 seller guide. My name is nicky Right. So number one. I'm thanking them number two. I'm introducing myself number three I'm telling them to check their email because I just emailed their pdf And that's why I'm able to say it in the video because this thing shoots it right away So the moment they're watching my 45 second video that email is already in their inbox because it went out immediately The moment they opted in And it's all based on that starting rule. So hit that green hover over that green starting rule and just click on edit So here we could tell the system Really anything like whoever subscribes to this list. So whoever just opted in Is going to continue to receive these emails Or I can go on a tag or if it was a product that I sold them or if it was just an opt-in form But list is really typically the most easiest one. So Once they opt in they're subscribed to that list That's who's going to continue to receive these emails. So hit save And so it's all about that starting rule and so now immediately that first one goes out And then I and then you can always change the timestamp. So two days later real estate 101 two days later Like so if you just go down Two days later another that third one any questions I can answer Two days later the cost of selling your home and all this stuff you're going to edit like we can This is just a basic template that I put put together and then here are you on facebook? So now now i'm trying to get them to engage with me on facebook Maybe put a link to our business page and say hey if you're ever on facebook click here and message me Or maybe even become friends with them on facebook I i'm going to show you how to just put your your link to maybe your personal profile You know, it'd be cool to have a ton of people that are coming into this funnel that we're running ads to They all live locally and now i'm directing them to my personal profile to connect with me there Like that's powerful like that's super powerful So these emails I can direct them to wherever I want because i'm going to put that link So for example hover over the the dots and let's let's go into one of them any The three dots next to any of those emails so you see those three dots next to two days Okay. Yeah, so click on edit And so as we go in This is really this is like the settings of it Um the delay so the delay I can wait two days. I can wait one day. I can wait one hour I can wait five days. I can change the delay and have that email go out whenever the day and time I can I can I can Typically like for example, it's set for two days That two days is obviously based on a 24-hour, you know day so The day and time Monday, Tuesday, Wednesday, Thursday sometimes people only Sometimes people like sending emails only during the day The way this this is set up is wait two days So if it's set up that way and someone opts into your funnel at 11 p.m Two days later at 11 p.m That person's going to get another email Sometimes people don't like that, right? So so if anything in day and time hit the hit the pencil to the right You can always change so even if they even if they opt in at midnight That next email I can choose to only send During the day Okay, right because if I don't do that then they're going to get emails at midnight every two days Right, so so this is something we'll probably want to want to want to want to configure and And just do or between and and maybe just put daytime hours Right, so they can just start receiving these emails during during the day So that's all preference. It's totally up to you, but that's kind of that's kind of a better idea than than just leaving it Um, because again, I don't want them getting because you're gonna have people opt in at random hours like random hours because again as ads Go out you're running facebook ads instagram ads like people are online freaking 24 7 and these ads are running are running really 24 7 So again people are gonna see your ads at Off hours and maybe we'll you know switch this out once we get here But we'll spend time on this, you know down the line. So hit exit of this one And so now it brings us so go back into those three dots real quick. So on any of them click on the three dots go back to edit So We have the um the delay we have the day in time We have yeah the delay the day in time the communication. That's simply the title of the email So whatever I want to put in the subject line That's what I put there in the communication and then the gateway What we what we need to do. Do you have an do you have an actual business email? Not a gmail, but do you have an actual like like like info at sold by nicky b.com like do you have an actual professional email like that like a business email No, um that girl that was gonna Quote unquote build my website with that go daddy Okay, she was gonna set up the go daddy. Okay. He was good like I don't know if she did or if she was gonna set up the email part of it Well That you can do that one You can do that as long as you have a domain through go daddy which which you do But that's that's not expensive at all. I think it's like a couple bucks a month I think it's like two bucks a month to have to have your email to to take that domain and also turn it into your email And that's what you want to do you for sure want that because if if sold by nicky b.com is what we're branding Then then then I need that email as well Right. I want that email as well because that's part of my branding So we'll eventually get that email for sure I'm gonna say she did create it, but I don't remember Okay, we'll we'll find out but that's what the gateway is so we'll have to put in an actual business email there And we'll get back to this part. So we'll we'll for sure play around with this on our next few calls And then the recipients it can't be the The gmail no not at all and that's how all email otter responders are you have to have and that's why she was probably Trying to set it up for you because she knows also that yeah once you go this route and get some type of email otter responder You're gonna need that business email Because that's the email that reflects on on the email. So as people get emails They see that business email rather than a gmail You know, so so we'll get we'll get back to that for sure And the recipients is subscribe to that list the split test off email content So now go hit that pencil on the email content. So this is the actual email So as we come in here's what's so cool about this and so basic Is that Again, there's a template, but you're gonna want to change a lot of this stuff You can change out the headline the cost of selling your home. We can completely rename everything Um, but if you scroll down There's all the text. There's all the text. There's all the text. There's a link click here to schedule your best time That could be a link which what we call that is a hyperlink So when you just take any word and hyperlink it and you put a link behind it That's what that is click here to schedule your best time. So I just hyperlinked that But that could have also been a button click here to schedule your best time That could have also been the same button that they saw on my thank you page Right so that yellow button on the thank you page or that red button on the thank you page I could I could also put it there And and and that's what I kind of will recommend once we get here and I start teaching you this part more Is we'll kind of want to keep the same branding whatever our color is Our color theme like whatever button color we're using we're going to use that same for all Just like we're using your same social media user name for all basic branding like this stuff Basic branding like this most people just just overlook and it's so so important So we'll get back to this part, but what I wanted to show you was the design templates So right through the top left click on design templates. So this all this is is a template There's the text. There's the image at the bottom. What scroll scroll all the way to the bottom real quick You got no to the right on the text If you scroll down you have the image and then you have the social media icons All this is is a simple template, but to the left so go back up to the left To the left I can either build out my own template or I can use one a cartridge template. So scroll up Go to full templates So right here. We're in design templates. We're in full templates I can scroll down and I can use any of these templates And it's just like building a page just like the page templates where I can use a page template and I can just delete or or yeah get rid of whatever I don't want. So right here I can get rid of watch. Let's let's play around with it real quick click on any of them click and drag it over It's all we're doing is clicking and dragging it over but drag it up to the top So scroll up to the on this email. Yeah, scroll it. Yeah, so click and put it above. Hey first name Drop your block in the yeah right there So I could just boom create my own template And and and and I can I can put my logo obviously attach all those social media icons I can put images of properties. I can put my own image Whatever and then I can delete so if I don't want that I can just x out and just get rid of that slot so This right here what I always tell people is is is yeah find out whatever template you want to roll with And once you once you optimize it meaning you put your logo you you you set up those social media icons We we we connect the button to your calendar So right here the button at the bottom sign up for your sign up for more information That could be click here to schedule your free call, right? So once we optimize it We only need to do that once and then we save as template and we can use that same template over and over and over again Which saves us a ton of time and not only is that important for branding, but yeah, it saves you a ton of time So we'll definitely get back into this part for sure But that's the power of this that's how simple this is is just drag and drop And then and then just do your basic editing like that button hover over the button Don't click but just hover over the button and hit the pink pencil So if I go into the button, there's the URL so I can put my calendar link Or I can even link them what I do a lot is I'll link them to my video Like then that's what I do a lot is I'll either send out emails to get appointments for sure But then also like for example today once you and I are done with this call I'm going to be sending out a broadcast promoting my new youtube video that I just released an hour ago And in my email That button will have a link the URL to my youtube video And so I could put right at the top where it says copy. I could take away that text It says sign up for watch take it delete that above. Yeah right there So in my case what I would do there is I'm gonna put click here to watch my newest youtube video Right and then they click you could put click here to schedule your best time You know, um, and then I can change out that color Um, but yeah type anything right there Well, okay, yeah Yeah, and then I can change the color to whichever, you know, whatever and so Again, what I'm saying is whatever we're doing whatever color whatever whatever um, yeah in this case Yeah, whatever color whatever template We want to we're going to be able to save it and just use the same one over and over and over that way our branding You know stays consistent Right, so So yeah, so that that is super super powerful And again, we'll spend more time on this. So let's let's go to why don't you just Let me show you how to save it. So scroll down. So let's say that was our template and and Actually, where did it go? Actually, and then delete all this bottom part delete delete all that yeah just x out hit the x hit the hit the Hit yeah hover over them hit the other x. Let's save that other one. Just just just for for practice But you can delete that one You can um and then down there. Yeah x out of that one. No empty space is perfect And then x out those social media icons on the bottom or any one of them actually And then and then you can You can either x out of that one and then now you want the top So scroll up to the top So so there's there's your social media icons at the top perfect and then your logo So hover over the logo one and then hit the pencil Hit the paint. Yeah, so right here I can upload an image of my logo and then I can even put a URL I can link it somewhere Which is what I do is I'll just put a simple logo In canva for example make a simple little or maybe even just put my name or my signature in canva And then use that and then link it to my in my case. I'll link it to my youtube channel in your case You can link it to your calendar Right, so so we'll definitely play around with this, you know much much more But let's say for example, that's our template. We have everything optimized. We have our logo We have our social media icons already connected And all that so scroll down and let's say now we want to save it. So hit save as template And now I saved it and I can use that same template over and over and over again So x out hit the x at the top and I'll show you where that where that save template is at So now over the left my template's the pink heart. So if you click on that That's where your template is at So now on your second email your third email your fourth email You just continue to click drag click drag drag and drop drag and drop drag and drop And just use the same one obviously you'll reward the text because every email is going to say something different obviously Yeah, but it's all the same style. Yes, at least I have the same style. I have my icons I have my logo. I have my button like I have everything the same And I'll just do a little tweaks here and there So this part the email sequence so scroll up to the top. Let's let's let's Hit edit hit the green one. That's how you save it. So you hit the edit And then and then boom it's saved and now We go back to the settings part this little dashboard part and then we'll exit that part as well So yeah, so now it brought us back here and then we'll just close out and then now it just brings us back to to the um to all the other emails so This part right here This could be this could be the time this could be time consuming this this part right here But what I always stress is the fact that This work it heck. Yeah, like this is your back end like once that lead comes in your world I gotta do it once yeah Don't do it once and now these people can continue to hear from you over and over and over and over And it's like and while you're sleeping while you're out with your daughter while you're chasing your cat You know around the freaking house, you know, so you don't break the blinds Like these emails are automatically going out and and if we can properly optimize each one Which really optimizing what I mean by that is having the damn calendar link in each email What's going to happen is as long as we're consistent putting people through the funnel Which is consistent what I mean by that is by running ads as long as we're filling the funnel You're going to have a ton of people that all live down the street That are receiving these emails on your behalf Which equals waking up every morning and appointments are on your calendar That's that's what we're trying to that's what we're shooting for that's the ultimate goal I want to wake up to appointments every day and I and I didn't do one damn thing about it Like I didn't want I didn't do one thing to make it happen except for this obviously Like you set up one time and then now appointments are coming through consistently You know, so so this is the back end and this is where I see every agent drop the ball Yes, you may run a facebook ad. Yes, you may capture lead, but that's where it normally stops This is where is is what most people would you know miss is that back end that nurturing of the lead Yeah, that follow-up. Yes, and and having a calendar link calendar link in each email That's optimized So so so we'll get back to this part, but if you scroll down you got one You got two emails you got three emails that are set to go out every other day So so there's a good start right there So we're going to spend some time going into each one and editing each one to really fit the nicky You know personality and and making sure that the templates are are are looking good Um, but that part and and here's what I do real quick before we we hit done an exit at the top What I do here because here's a handful right here's a handful of emails just to start playing around with Just to let you know my schedule and and really how I do it Is is all come in here and I'll set up these emails real quick But but to stay consistent what I do is I allocate an hour a week So I'll put aside an hour a week one hour a week Where I come in here and I add three more emails Next week I'll spend another hour. I'll come in here. I'll add three more emails You keep you stay consistent. You keep doing that before you know what you're gonna have 57 emails laid out And so if you can imagine like a person comes to my funnel they opt in it's like holy cow I don't have to worry about that lead for a long time Because every other day or every two days they're gonna hear from me That's automation And so I have some funnels where they'll get an email for me every other day For freaking ever because I have some sequences where I have like literally 80 plus emails set up Because all I did for the path I've been on cartridge since 2018 So if you can imagine how many emails I was able to set up Every week like all I do is add a few more add a few more every week add a few more add a few more And the damn thing doesn't end You know, so that's what you eventually want to do is is is put a little bit of time a week And just add a few more add a few more add a few more And and and and that's when that that's that's gonna build that brand and build that consistency where people are like Holy cow. This chick keeps hitting me up. Let me talk to her You know, so so that that's gonna be powerful. So hit done an exit. We'll get back to this part for sure Done an exit. That's how you save and come out. So that's that's my communications, right? So now click on my pages to the left my pages Now you have these four pages. That's what came over So on our next call, we'll spend time and we'll come in here and we'll optimize the pages We'll change out the the image of the property. We'll change out the yellow button Whatever our our color is we'll go with that one color. We'll change out the headline Um And that's all basic editing. In fact, I think that part's even easier than the emails, but um All the pages are there. So if you just hover over any of them and click on preview, you can see And that's that's just that was this page right here that you're clicking on so click the eyeball This page is the actual video sales page. That's that's the section. I showed you earlier That's all that is is a simple headline a video a button the logo That's it and that that's an example. The reason why I sent it over with you is because this template is an example of what you can use in your emails And so This right here is is basic and but what's so powerful and why these pages are so so important Because as we set up on our on our first call The business manager as we set up our facebook pixel We set up our cut we bookmarked as we bookmarked our facebook pixel as we bookmarked our custom audiences That's what we're going to be able to do over here. We're going to be able to put the pixel on the page We're going to be able to take the link and set up a custom audience So as these people are receiving emails from you and clicking and coming over to this page, we're capturing that data Not just on the cartridge side, but on the facebook ad side So imagine if I can put everyone who clicked and landed here because I have my facebook pixel on it And I have that link as a custom audience Imagine if tomorrow I run an ad to everybody who landed here Hey guys, this is nicky. Just wanted to say thank you. I know you've been receiving my emails. Hopefully you're enjoying them That's a very specific message going out to people who landed on this page That's a facebook ad Right, so it's like now we're going to be able to just really narrow it in and only focus on those that are that are that are engaging And it all happens with these basic pages. So x out of this one That's a basic email template or an email sequence that I have set up a basic page And then the thank you page the call confirm page and then the seller guide the opt-in page So on our next call, we'll spend time and we'll go into each one and edit and and update it And and and that's kind of our first funnel. Let's focus on that before we even go into the listing funnel or the open house funnel Let's we'll focus on the seller guide one and really get that one rocking and rolling So and then the third one the third one is my calendar So we'll spend time on this over the next few calls on the calendar to the left my calendar So click on that one And this is your whole calendar So I already have the template there all we got to do is click on the three dots and go to the settings and And and optimize it. So we click on edit now. I can come in and I can name the calendar So give it your own name I can change up the hours. I can change out Yeah, really, that's what it is. It's changing up the hours adding a logo to it if we want to add a logo This part's pretty basic as well, but I for sure want to spend at least a call Or actually I went however long we need but one I want to I want to for sure Dedicate one call just just setting up this part alone like taking out that inspired digital putting your logo changing the blue To your color, you know, and then changing out the schedule changing out the the the registration all that stuff So as you hit save and next it just takes you to the settings of setting it all up But again, I'd love to help you with this part So my communications my pages my calendars That's what we'll spend the next few calls on just really diving into that and setting up those three And then once we once we have all that set up then we're ready to to really start rolling out Okay, I have a question. Yes the seller guide when Yes, it's actually going to send them a seller guide. I'm assuming I have to attach that somehow Yes, that's what that's another thing. That's the last part. Yeah that I that I meant is Is meant to say it's it's not only do we got to set this all up too But we got to definitely get get our hands on a seller guide Now I have a ton of them that I'm going to send you here once we're done that are all they're all my other clients They're all different examples, but they're they're examples. So you'll be able to see these different seller guides And so I have a video where I'm teaching you how to get your own done So if you don't have one done you can spend like you can you could take these examples that I'm going to show you You can spend like 20 bucks and get someone to redesign it for you And rebrand it put your face put your contact information and use the Think about these seller guides. They're all the same. I have everyone's seller guide. I have Keller Williams I have everyone's seller guide. They're all the same all that is given information on what it takes to sell And they're beautiful seller guides So again, I can spend 20 bucks and hire a designer to take it and completely redo it to fit my brand So I have a training video video that I'm going to send you and that's kind of what we want to do first as well Is not only get all this stuff set up, but yeah, we definitely need to get get that seller guide done Okay Okay, so I'll send you a video on that but but to tell you the truth That's not that's not the most urgent the most urgent is it's really setting up all this stuff That my communication is the sequence the my pages getting all those pages to match your brand and then set up this calendar So you can for sure play around with that If you want, but let's let's let's for sure schedule our next few calls so I can really help you with that Okay, okay, so Today's let's say chase Thursday. So I'll be available available tomorrow. I'll be available. I'll be available Monday So just let me know, you know, show me a message later on and let me know what time is good either tomorrow or Monday And then we'll go we'll go from there In free tomorrow Perfect. You want to do same time Works for me. That was good. I'll send you an email here shortly And then we'll chat tomorrow Okay, all right. Nikki you rock. Thank you so much. I'm super fired up. We'll chat tomorrow. Okay. Okay. Bye