 Hello, guys. How are you? My name is Peter Kamore. I will be taking us through content marketing. A topic of content marketing code. We will be talking about content marketing. We will be talking more about content marketing in terms of a website because having a website is one thing and not having content on it is another. A bit about my background. I started using WordPress I think like five years ago. I work at a company called Digital Unit. I lead the team basically a digital marketing agency that deals with mostly web development, social media and digital PR. Feel free to interact with me at any point with a question that you might have either within or maybe after the topic or maybe later on. Feel free to go to Twitter and post something using the hashtag word company ruby on our platform that should be Twitter, Facebook, Instagram and those three major names. As I said, I will be talking about content marketing. It is basically when you are developing a website, it could be a website or blog, what are the do's and don'ts in terms of coming up with content. I think how many web developers or other have come up with a website preferable from WordPress. Either hosted on WordPress or hosted with other hosting kindly by a show of hands. One thing you will realize is that sometimes you will be creating a website then you come across this very beautiful theme. Then either you purchase it or you download it. Then sometimes you realize after downloading it and installing it, you realize it does not look as appealing as how it was on the preview or you download it. How many have experienced that? The main difference is usually the content because normally what they will do is that before you buy or download the theme, they will show you a very nice theme with very good images, very good content. Even when you are going through the demo, you will see very good content but then after downloading it and installing it, you realize just the frame. You don't have much in terms of content and so you will be tempted, you will even be tempted to think that these people, the election changed you, they sold you what you didn't want to buy or maybe to download. So the main difference between the two is the content and so they expect you to come up with similar content as they have or even much better. Although for most of them, especially for the premium ones, they normally give you the option to download the content and upload it on your website and not customize it, which makes your work much easier. I hope I have not lost anyone so far if I have kindly let me know. So we will be looking at content marketing and so this is what will cover basically web content, what are the different areas in the website that you need to have content. Then you look at why quality content, why should you have good content, not just having images and text and videos on the website, why is it important to have good and appealing content to the internet user. Then you look at the common mistakes that we make especially when coming up with web content. Then we will do a bit of tips on content creation then we will finish. So first of all talking about content, I will be referring to these four, video content, graphic content, my graphic is basically image content. Sorry I repeated video, second is supposed to be text content and audio. So we will be looking at these four types of content, text, video, audio and graphic in the cause of the presentation. So there are different areas in the website that you need content. It could be in product description assuming you have, you may be in any commas website or may be any website where you deal with products. You will need content for that, it could be product images, it could be product description and so you will need that website. The other could be FAQs, it could be the about us content, the mission content. So immediately about the FAQs and the mission and the mission, most of the time it is usually text content but not limited to that. You could still have image content or even video content. If maybe you are talking about us, it could be probably an image of maybe your workspace, your colleagues, maybe you at work doing what you do with the services, you do some of the services. Then product reviews and testimonials. This one come in handy especially if maybe you've done previous jobs for people and maybe you need for their connect to be a website. You can have that, it could be text content, it could be short clips of them saying maybe how awesome your service or product is. Then the second one is instructional content, this could be probably if maybe you're selling with a software, you could have probably a short video explaining what the software does, a person like Malko does famous for MPSA plugin and so you can have a short clip explaining what your service is, especially if it's a new product in the market, especially if most people do not know about your product or service then you could have that, it could be the house too. The last but not the least you could have blog content, especially if you run a blog or maybe you have a blog section on your website, you could have blog posts. We look at all these, if it's product content, about content, product reviews, instructional videos or even blog, how can we make our connect to be effective? How can we make our connect to be appealing to the user? Because if you're visiting a website within the first three, three, four, five seconds you know whether to continue using the website or maybe to jump on the next one on the Google search list. And so the amount of time a person will stay in your website will be very much dependent on how your content looks in terms of arranging it, in terms of is it appealing, is it just maybe an image you got on the website and you just dumped it there and so it is very, very, very important to have content on the website that is appealing to the intended user on the website. They say content is king and some say distribution is queen. And so the type of content that you have is very key in your website. You would even rather not have the website in the first place than have a website online with Shodewak, with maybe blurry images, maybe text with very many grammatical errors. And so content really matters. Then 77% of people check online content before they could purchase. And so if it's probably, if I'm going to a place like Jimmy to buy a phone, to look for a phone, how the phone looks there on the display would really matter to me if I'll buy it or not. Especially if maybe it's a new phone or maybe it's a phone that I've not maybe seen it previously. And so the content that they put there, whether the image of the phone or maybe the description of it, it will really determine whether I'll purchase it or not. And so for them having Shodewak content, whether text or image would either increase themselves or maybe make people not buy the product or even the service. And so this still to make us realize the importance of having good and quality content on our website. Yeah, then why quality content? Having quality content helps boost your visibility. Having quality content, especially if you have very good images, if you have maybe very good content, it helps to improve your visibility because things like search engines, like Google, they usually rank high the website with quality content. Because for them they very much discourage poor content, maybe with errors, maybe copied content. They usually very much discourage it. And so they help to optimize the content for those people who have good content, who have content that people will love. Especially if maybe you have a very good blog post which has on a certain topic and maybe it has very many views and maybe a number of comments on it. When a person searches something similar to what your topic is for that blog post, your blog post is likely to appear top because it's what most people have viewed. And it relates to people. People will be commenting on it or maybe liking it and so visibility on it and on the general blog post will really be increased. Then quality content positions you as an expert. This goes without saying. If maybe we sell things like this laptop, maybe we have a blog section on the website about laptops and maybe daily we blog about the newest laptop, maybe the new feature about a certain laptop. Maybe this happened in the tech world, maybe HP did this. With time our readers trust us that we know more about laptops and so if they need to buy a laptop, they would likely come to us to buy the laptop because based on the content that we have been promoting, that we will be putting there on the blog page portrays us as experts. Having quality content in terms of its relevance to the topic that you are talking about, it puts you out there as the expert in that particular field. Then content helps you to build relationships, especially with people who blog about things like fitness, things to do with life, things to do with their personality. It helps build a ship with their audience. Daily you grow with your audience such that at some point even if you fail to put up a post, maybe you put up a post every Friday, then on one particular Friday you fail to and maybe you have been very consistent. Then even a person will be worried why hasn't he posted a post today, could he be okay. So you realize with time you start building a ship with people such that if it's maybe about fitness, maybe you have people who have been following you, next time even if you open a gym and call them, they would likely come because you have worked with them for some time on fitness. And so they would much likely come and get your services. The good thing with quality content is that if you put your content to be quality and to be consistent, then selling becomes very easy. If you are selling the product after giving content, it becomes very easy. Even reduce your budget or sales on marketing. Quality content gives value to your visitors. It helps them add to their knowledge without saying. Quality content gets shared openly. If you come across a post that is very good that relates with you or maybe a very good image of maybe wild animals or maybe just a quality image on a blog post, you would much likely to share it, especially maybe to a person that you feel would love this content. And so that would much likely happen if the content is good because really will I share content with a person that is where the content is showed, maybe the content is duplicated, maybe it's full of errors or maybe it's not what I would consider to be good. Quality content reaches more people because people easily share it. Even to more people, you just post it on your blog, you will find it maybe on some blogs or maybe some Facebook page or maybe some social media place that never even posted. That's pretty much about quality content. There are very many advantages of having good content or maybe there are very many good things that come with having quality content on your blog post, on your website and even just anywhere. If you put up quality stuff then people really appreciate. Then we look at some of the mistakes that we make when coming up with content. And so some of the mistakes that we do as some of them admission is content duplication where maybe you are coming up with a website and maybe you realize that you need content for about us, the about us page on your website. And maybe you deal with your company that may be offer services, maybe your travel agency. Then you realize, this website I know and they have very good images. Then you can just go and maybe take their content, then maybe bring it to my website and maybe change a few things here and there. But then you realize, then you never came up with your content. And so most of the time such images are able to track that, especially Google. It's able to track that and they can penalize you. The easiest way to penalize is to make sure that your visibility is as low as possible. When a person searches you, it will be very hard for them to find your page unless they type your exact URL. If it's www.blogpost.com then they'll have to type that to appear number one on the search results. And so that's a call to us to always strive to come up with our content and to be very original in it. Then the second mistake that sometimes we make is grammatical mistakes. Those are some of them of course they are very much unintentional. But then it is very important to proofread. If you come up with a blog post, maybe come up with maybe like two or three blog posts in a week, it's very important to always do proofreading for your content. If you're not sure about your proofreading, you can give it to someone else to help you proofread, maybe a few grammatical errors, maybe text that is not arranged well, maybe things like capital letters where they are supposed to be, maybe quoting a person maybe in the wrong way, you're supposed to use some certainly of quoting them. And so it's very important to avoid such especially for this blog post. They will software that one can use to check things like spelling mistakes. It's called grammar writing. You can use that software that are there. Some of them are free, some of them are premium. You can make a good use of them to ensure that your text content does not have that. On content publication, this is also the issue of images and videos. Sometimes you feel maybe you have come up with a website, maybe you sell shoes or maybe you don't have images for your shoes and so just to go somewhere, you just take an image, save it on your laptop, then upload it on the website. And sometimes we do it without even thinking whether maybe that image is copyrighted. And so sometimes it's very important to check if an image is copyrighted and if it is, it's always very important to write your source of the image. Whether image or maybe you're quoting a person, it's always very important to quote them to name your source. If it may be a survey, maybe 60% of people somewhere do this or do that, you can indicate where you got that statistic from just at the bottom or maybe somewhere on the page. Then that one is locally to visual content. This is where you sometimes just post images which are not very quality. And so this has been aligned between you having your original content and also that content being quality. Because sometimes the reason we find ourselves posting content especially graphic content from other websites is because probably we think I don't have a good camera to take the photos and so I just take them from a certain website and just post it on mine. But sometimes it's a matter of sacrifice. You can even get a photographer to come and do photography for all your products that maybe can run for like a month or so. If maybe you're doing it for social media. So on websites it's kindly ensure that you have quality content whether video, whether images ensure that your content is up to standard and also ensure that it's not very high quality standard, very high quality because it will then slow down your website. So most websites, especially if you're a developer most times if you're uploading an image they normally give you the recommended size. It could be width, it could be the length, it could be the size also. Those are the ways you can adjust that but also it's very good to ensure that your content especially videos and images quality and also within the set boundaries not low quality, not very high quality to slow down your website. Then the last one is having content without a flow. Sometimes you will find maybe the content on your homepage it's very catchy, it's very good but then when coming to other pages you find there is a bit of disconnection maybe when you're hitting the first page you're very enthusiastic about it you're on fire about your new startup your new business then coming to other pages maybe you're in your low moments maybe you just posted content that is okay content but not as good as the first one. So it's very good to maintain a flow especially given the tone of your website because each website should have a tone. I don't know how to go into that. So try as always as possible to maintain the tone within your website maybe it's a happy tone or maybe you're having kids maybe it's a website maybe it's a website for kindergarten maybe that's the tone for kids maybe a bit of colors everywhere make sure that is across all the all the pages of the website I'm not sure how they have left something in the mistakes these are just some of the mistakes that we make there are many others on mistakes that we make on content but also it's just ensure you do this and there are different softwares softwares and programs that you can use to come up with content both text content and even video content image content for image content you can use things like canvas you can use things like Photoshop to edit some of the especially graphic content to ensure that at least you have good content on your website then now look at at content creation tips what are some of the tips that you can borrow when coming up with content for website just a few of them create content that adds value to your product or your brand if maybe you have a website if you have maybe a you blog about you have a product an e-commerce website for beauty products you can have a blog section of things to do with beauty you can blog about beauty about hair generally about beauty and you come up with content that adds value to your customers and well and also adds value to your brand such that you blog about beauty having a person who will will come to buy products from you because while adding value to your customers while making them knowledge about beauty you still tag along your brand but also ensure that you don't sell when coming up with blog content because a person will just know if you are blogging about a certain topic then you try to squeeze in some aspect of selling your product in between a person will still know and then just know that you are tricking them to reading the blog so that somewhere in between it works sometimes but sometimes it might not work so the best thing is if you are selling if it is on the product list have it there but if it is on the blog section kindly ensure that it is strictly giving knowledge to well providing knowledge to the readers then one is update your content regularly kindly don't have still content on your website try as much as possible to always update your content not just the blog page the other blog page it includes even maybe about maybe a normal pages that you have content it could be video content could be text content ensure that once in a while you change things especially if it is probably you had images of your office and maybe you moved to another office kindly ensure that you have maybe you replace the form images with now the new images sometimes you will find a page like the contact us page maybe location had shown maybe this building maybe one or two years down the line you moved somewhere else and maybe you forgot to even change the location or maybe use a certain number that was your personal number then later on you got another number that is not the office number maybe you forget to indicate that then with time your users might get lost it may be they are finding your location maybe they want to contact you they may not very much reach you maybe you never changed basic things like phone number and also things like blog post it goes without saying it is very important to keep updating your blog regularly if you post maybe once at least try better than at least you have a post you have a post although of course the ideal is that you send a post if it is on Monday at 2pm you ensure that every Monday at 2pm you post the article the good thing about you can even schedule content especially for blogs you can even come up if maybe you do one article every week you can come up with four articles at the beginning of the month then you schedule the four articles to post themselves maybe every Monday every Monday at 2pm you can easily do that with WordPress then the other tip is creating content with a conversational tone because we are not true both and so sometimes we post content as if without having the readers in consideration because sometimes we fail to put ourselves in the readers in the readers from the readers point of view and so it's very important when when writing especially a blog post ensure that at one point you take the role of the leader how would you take what could be your take in terms of the blog post would even respond to it you can even have emojis on it especially if it's not a very formal a very formal article you could have you can have those small elements that actually speaking to a person assume that you are having a conversation with a normal person with a person maybe over coffee such that when you are writing a blog post assume that maybe you are talking to this person then they can easily relate and probably be interested to read the next article that you come up with then comply with SEO practices this is not a must but it's very important especially if you want to improve SEO on your website of course there are those queues that you want to that would relate to your field if maybe you sell shoes maybe around kajiyado then you could have then you could have that around your content it could be especially on tags there is something called tags there is something like meta description you can have you can try to incorporate those especially on your post or even on your website and so that helps to increase to make your SEO better for just to clarify SEO means engine optimization it is what what helps you to be visible especially on search engine such as something around what you do I think this brings me to the end of my presentation about content marketing but I know the number of things that I probably have left out and so the whole thing about content is at least make sure maybe the three takeaways that you could take away from my talk would be be original originality content everything just try to be original to give quality content then three is always be always update your content regularly at least try to review your content when it is just your website try to always look at it you could maybe even find an error maybe a 504 error or even 503 error on your website that is pretty much what I had prepared