 Materialism, a desire for material wealth and physical possessions with little interest in ethical or spiritual matters. We are now living in a very materialistic world. Society has defined a good life in terms of physical possessions and money, which are considered as indicators of happiness and success. Materialism suggests that the more we have, the happier we are. For instance, television constantly encourages us to believe that consumer goods are the greatest source of satisfaction in life, leading us to value things of our people and money of our experiences. Research demonstrates that the more that people watch television and use social media, the more materialistic their values are. In this context, advertising is more calculated, sophisticated and personalized than ever before. Advertisements appeal to emotion rather than reason and promise to bring us pleasure, love and self-esteem. From an ethical perspective, these marketing strategies are questionable and often rely on the same pattern, create an anxiety relevable by purchase and feed the unstoppable quest for consumer engagement. While society tells us repeatedly that money and physical possessions will make us happy, we forget that the nature of our own being is not material. Our emotions, our dreams, our family, our interactions with other people are immaterial and define who we are as human beings. Research shows that people who endorse strong materialistic values have poor psychological well-being, fewer quality relationships, weaker pro-social values, lower levels of empathy and more ecologically destructive behaviors as compared to others. What happens to our internal experience and interpersonal relationships when we adopt the messages of consumer culture as personal belief? What happens to the quality of our lives when we value materialism? Does owning material wealth make us really happy?